Lauren Daigle Brand Affinity ranks highest Chick-fil-A at 12.57% . Very Strong. Score DMDB 66.31% | Fanbase 63.00%

Lauren Daigle — rock artist from US.

Lauren Daigle is a highly acclaimed artist, having won two GRAMMY Awards, seven Billboard Music Awards, and four American Music Awards. Her debut album, How…

Lauren Daigle

Recognizable

Country: US | Gender: female | Artist ID: 11e81bcd-f447-aa1e-b5a9-a0369fe50396

Find Artist

Genres

rockchristian alternative rockspiritualschristianccmchristian musicworship

Influential: 66.31% Fanbase: 63.00% Trending: 67.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 12.57% • Very Strong

As of 2025-09-09

6,846,861

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.31% | Fanbase 63.00% | Trending 67.97% | CAREER STAGE: MAINSTREAM

Biography

Lauren Daigle is a highly acclaimed artist, having won two GRAMMY Awards, seven Billboard Music Awards, and four American Music Awards. Her debut album, How Can It Be, achieved platinum status and produced three number one songs, including the GRAMMY nominated track "Trust in You." Daigle's sophomore release, Look Up Child, also went platinum and earned her a second GRAMMY Award, debuting at No. 3 on the Billboard Top 200 Album chart.

Look Up Child featured the triple-platinum hit "You Say," which became the longest-running No. 1 song on any Billboard Hot chart. The album also included the platinum-selling "Rescue," and gold-certified tracks "Still Rolling Stones" and "Look Up Child." Daigle's authentic vocal power has resonated with audiences worldwide, leading her to become the fastest-selling new artist in her genre over the past decade. With a billion worldwide streams and sold-out headline shows globally, Daigle continues to connect with fans on a global scale.

Report Date: 2025-09-09

Lauren Daigle is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily female (67%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (23,091 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Chick-fil-A, Arbonne, Woolworths points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Daigle score 0.22% — Low bucket.

Brand: Chick-fil-ABrand: ArbonneBrand: Woolworths

Followers:6,846,861

Engagements:15,329

Rate:0.2%

Posts:3,397

Avg Likes:15,149

Avg Comments:496

Avg Views:41,091

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,846,861 · Engagements 15,329 · Rate 0.2% Posts 3,397 · Views 41,091 · Avg Likes 15,149 · Avg Comments 496 · Avg Views 41,091	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 33% 35-44: 14% 45-64: 10%	Largest: 18-24 (38%); next: 25-34 (33%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (42%) BRAZIL (14%) CANADA (4%) NIGERIA (3%) INDONESIA (3%)	Top regions: UNITED STATES (42%), BRAZIL (14%), CANADA (4%)
Platform Engagement	Instagram: 11,928 avg likes/post · Tiktok: 18,000 avg views/post · Youtube: 23,091 avg views/post	Best reach: Youtube 23,091 avg views; best engagement: Instagram 11,928 avg likes

Top Brand Affinities

Chick-fil-A

Score: 12.57

Arbonne

Score: 11.61

Woolworths

Score: 10.37

Kroger

Score: 9.10

Target

Score: 8.62

T.J. Maxx

Score: 8.14

OLD NAVY

Score: 8.02

Houston Livestock Show and Rodeo

Score: 7.92

Free People

Score: 7.90

MamaBear

Score: 7.01

Publix

Score: 6.47

Anthropologie

Score: 6.11

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		12.57
Arbonne		11.61
Woolworths		10.37
Kroger		9.10
Target		8.62
T.J. Maxx		8.14
OLD NAVY		8.02
Houston Livestock Show and Rodeo		7.92
Free People		7.90
MamaBear		7.01
Publix		6.47
Anthropologie		6.11
American Eagle		5.02
Margaritaville		4.69
HomeGoods		4.68
NORDSTROM		4.40
Verizon		4.37
Walmart		4.08
Kate Spade		3.82
Coors		3.81
Busch		3.78
Lululemon Athletica		3.67
Carhartt		3.24
NBC		3.02
Urban Outfitters		2.95
Airbnb		2.94
Philips		2.67
Costco		2.56
Babybump		2.52
WWE		2.40
Amazon		2.33
Spotify Music		2.22
LEGOLAND		2.12
Sunnies Studios		2.08
Starbucks		2.00
Paramount Pictures		1.99
Walt Disney		1.94
Geocaching		1.91
The Olympic Games		1.90
Jeep		1.82
Showtime		1.80
Cadillac		1.69
Coachella		1.66
Chipotle Mexican Grill		1.65
Tiffany & Co		1.60
Pixar		1.57
Paypal		1.53
H&M		1.52
Chrysler		1.48
shein		1.46