Lauren Daigle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,846,861
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:24 UTC
Genres
Biography
Look Up Child featured the triple-platinum hit "You Say," which became the longest-running No. 1 song on any Billboard Hot chart. The album also included the platinum-selling "Rescue," and gold-certified tracks "Still Rolling Stones" and "Look Up Child." Daigle's authentic vocal power has resonated with audiences worldwide, leading her to become the fastest-selling new artist in her genre over the past decade. With a billion worldwide streams and sold-out headline shows globally, Daigle continues to connect with fans on a global scale.
Lauren Daigle is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily female (67%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (23,091 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Chick-fil-A, Arbonne, Woolworths points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,846,861 · Engagements 15,329 · Rate 0.2% Posts 3,397 · Views 41,091 · Avg Likes 15,149 · Avg Comments 496 · Avg Views 41,091 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 33% 35-44: 14% 45-64: 10% |
Largest: 18-24 (38%); next: 25-34 (33%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (14%) CANADA (4%) NIGERIA (3%) INDONESIA (3%) |
Top regions: UNITED STATES (42%), BRAZIL (14%), CANADA (4%) |
| Platform Engagement | Instagram: 11,928 avg likes/post · Tiktok: 18,000 avg views/post · Youtube: 23,091 avg views/post | Best reach: Youtube 23,091 avg views; best engagement: Instagram 11,928 avg likes |
Top Brand Affinities
Chick-fil-A
Arbonne
Woolworths
Kroger
Target
T.J. Maxx
OLD NAVY
Houston Livestock Show and Rodeo
Free People
MamaBear
Publix
Anthropologie
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 12.57 | |
| Arbonne | 11.61 | |
| Woolworths | 10.37 | |
| Kroger | 9.10 | |
| Target | 8.62 | |
| T.J. Maxx | 8.14 | |
| OLD NAVY | 8.02 | |
| Houston Livestock Show and Rodeo | 7.92 | |
| Free People | 7.90 | |
| MamaBear | 7.01 | |
| Publix | 6.47 | |
| Anthropologie | 6.11 | |
| American Eagle | 5.02 | |
| Margaritaville | 4.69 | |
| HomeGoods | 4.68 | |
| NORDSTROM | 4.40 | |
| Verizon | 4.37 | |
| Walmart | 4.08 | |
| Kate Spade | 3.82 | |
| Coors | 3.81 | |
| Busch | 3.78 | |
| Lululemon Athletica | 3.67 | |
| Carhartt | 3.24 | |
| NBC | 3.02 | |
| Urban Outfitters | 2.95 | |
| Airbnb | 2.94 | |
| Philips | 2.67 | |
| Costco | 2.56 | |
| Babybump | 2.52 | |
| WWE | 2.40 | |
| Amazon | 2.33 | |
| Spotify Music | 2.22 | |
| LEGOLAND | 2.12 | |
| Sunnies Studios | 2.08 | |
| Starbucks | 2.00 | |
| Paramount Pictures | 1.99 | |
| Walt Disney | 1.94 | |
| Geocaching | 1.91 | |
| The Olympic Games | 1.90 | |
| Jeep | 1.82 | |
| Showtime | 1.80 | |
| Cadillac | 1.69 | |
| Coachella | 1.66 | |
| Chipotle Mexican Grill | 1.65 | |
| Tiffany & Co | 1.60 | |
| Pixar | 1.57 | |
| Paypal | 1.53 | |
| H&M | 1.52 | |
| Chrysler | 1.48 | |
| shein | 1.46 |
Official Profiles
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LoginArtist: Lauren Daigle
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | Lauren Daigle | The Factory | Chesterfield, United States | |
| 2025-12-10 02:30 UTC | Lauren Daigle | Midland Theatre | Kansas City, United States | |
| 2025-12-10 03:00 UTC | Lauren Daigle | The Midland Theatre | Kansas City, United States | |
| 2025-12-13 04:00 UTC | Lauren Daigle | The Venue at Thunder Valley Casino Resort | Lincoln, United States | |
| 2025-12-14 03:00 UTC | Lauren Daigle | The Orpheum Theatre | Los Angeles, United States | |
| 2025-12-14 03:30 UTC | Lauren Daigle | Orpheum Theatre | Los Angeles, United States |
