Laura Mvula

Laura Mvula — r&b, funk & soul artist from GB.

Laura Mvula, the British singer known for her unique blend of R&B, jazz, classical, and pop, gained recognition with her critically acclaimed debut album, Sing…

Influence: 67.89% Fanbase: 69.81% Trending: 66.93% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.41% • Very Strong

As of 2025-09-08

160,741

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:35 UTC

Genres

r&b, funk & soulneo soulr&b/soulbritish soulcontemporary r&bsoulelectronicelectropopafricanafrofuturism

Biography

Laura Mvula, the British singer known for her unique blend of R&B, jazz, classical, and pop, gained recognition with her critically acclaimed debut album, Sing to the Moon, in 2013. Following the success of her second album, The Dreaming Room, she expanded her musical endeavors to include theater and soundtrack work. In 2021, Mvula released her third album, Pink Noise, after a series of well-received singles and an EP of alternate versions that showcased her bright and artful pop sound.

Born in Birmingham in 1986, Mvula was introduced to music at a young age, learning jazz from her father and later studying composition at the Birmingham Conservatoire. Her journey to success began with the release of her debut EP, She, in 2012, which led to her breakthrough in the music industry. Recognized for her talent, Mvula has received accolades such as a Mercury Prize nomination and MOBO Awards, and has continued to evolve her sound through various collaborations and projects, culminating in the release of Pink Noise under Atlantic Records in 2021.

Top Brand Affinities

Report Date: 2025-09-08

Laura Mvula resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 22,068 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Warner Music, ITV maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laura Mvula score 1.87% — Moderate bucket.

Brand: MOOGBrand: Warner MusicBrand: ITV

Followers:160,741

Engagements:3,008

Rate:1.9%

Posts:84

Avg Likes:2,967

Avg Comments:140

Avg Views:22,068

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 160,741 · Engagements 3,008 · Rate 1.9% Posts 84 · Views 22,068 · Avg Likes 2,967 · Avg Comments 140 · Avg Views 22,068	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 38% 35-44: 12% 45-64: 7%	Largest: 18-24 (39%); next: 25-34 (38%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (14%) BRAZIL (10%) SOUTH AFRICA (4%) FRANCE (3%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (14%), BRAZIL (10%)
Platform Engagement	Instagram: 2,434 avg likes/post · Youtube: 22,068 avg views/post	Best reach: Youtube 22,068 avg views; best engagement: Instagram 2,434 avg likes

Top Brand Affinities

MOOG

Score: 35.41

Warner Music

Score: 25.03

ITV

Score: 24.08

Ableton

Score: 16.67

Tate Modern

Score: 14.84

Akai

Score: 14.84

All Saints

Score: 13.60

Selfridges

Score: 13.34

Mixcloud

Score: 12.82

Pro Tools

Score: 12.03

Amazon Music

Score: 11.96

Marks & Spencer

Score: 9.65

Brand	Category	Score
MOOG		35.41
Warner Music		25.03
ITV		24.08
Ableton		16.67
Tate Modern		14.84
Akai		14.84
All Saints		13.60
Selfridges		13.34
Mixcloud		12.82
Pro Tools		12.03
Amazon Music		11.96
Marks & Spencer		9.65
Sennheiser		9.61
Vauxhall		8.70
Atmos		8.01
River Island		6.86
Spotify Music		6.55
NBC		6.45
Vivienne Westwood		6.23
BBC		5.87
ASOS		5.72
Beats Electronics		5.33
SoundCloud		5.16
boohoo		5.14
Paramount Pictures		4.70
Dr. Martens		4.65
Alexander McQueen		4.62
CNN		4.56
Fenty beauty		4.53
Loewe		4.39
Kickstarter		4.35
Showtime		4.32
iHeartRadio Music Awards		4.31
MTV		4.11
Topshop		3.66
Oculus		3.62
Bethesda Softworks		3.53
Vogue		3.53
Verizon		3.53
Coachella		3.52
Harrods		3.44
Urban Outfitters		3.37
Guinness		3.30
Lollapalooza		3.25
Summit Entertainment		3.23
Lush		3.22
Tesco		3.18
Hennessy		3.11
TOM FORD		3.09
Columbia Pictures		2.95