Laura Marano
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
13,669,791
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:55:15 UTC
Genres
Biography
Laura Marano speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, MEXICO, ARGENTINA. Composition is heavily female (84%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (207,500 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Hot Topic, Amway, Redken, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,669,791 · Engagements 66,480 · Rate 0.5% Posts 763 · Views 207,500 · Avg Likes 65,651 · Avg Comments 509 · Avg Views 207,500 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 17% 13-17: 13% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (17%) |
| Gender Split |
Female: 84% Male: 16% Non-binary/Other: 0% |
Skews female (84%) |
| Top Countries |
UNITED STATES (45%) MEXICO (5%) ARGENTINA (5%) BRAZIL (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (45%), MEXICO (5%), ARGENTINA (5%) |
| Platform Engagement | Instagram: 50,951 avg likes/post · Tiktok: 207,500 avg views/post | Best reach: Tiktok 207,500 avg views; best engagement: Instagram 50,951 avg likes |
Top Brand Affinities
Hot Topic
Amway
Redken
Nickelodeon
American Eagle
iHeartRadio Music Awards
OLD NAVY
CBS Television Studios
Target
Stradivarius
CBS
shein
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 6.92 | |
| Amway | 4.72 | |
| Redken | 4.58 | |
| Nickelodeon | 4.57 | |
| American Eagle | 4.23 | |
| iHeartRadio Music Awards | 3.95 | |
| OLD NAVY | 3.59 | |
| CBS Television Studios | 3.33 | |
| Target | 3.31 | |
| Stradivarius | 2.87 | |
| CBS | 2.83 | |
| shein | 2.76 | |
| NBC | 2.70 | |
| Fenty beauty | 2.34 | |
| Coachella | 2.21 | |
| MTV | 2.17 | |
| SheInside | 2.17 | |
| AMC | 2.13 | |
| Transformers | 2.10 | |
| Forever 21 | 2.06 | |
| Paramount Pictures | 2.04 | |
| Chrysler | 1.97 | |
| Too Faced Cosmetics | 1.85 | |
| Victoria's Secret | 1.85 | |
| Costco | 1.83 | |
| Pic Collage | 1.79 | |
| Showtime | 1.77 | |
| NFL | 1.74 | |
| FashionNova | 1.68 | |
| Primark | 1.63 | |
| Walmart | 1.60 | |
| musical.ly | 1.48 | |
| Guess | 1.46 | |
| Urban Decay Cosmetics | 1.42 | |
| Walt Disney | 1.36 | |
| Starbucks | 1.33 | |
| H&M | 1.29 | |
| NYX Cosmetics | 1.28 | |
| SoundCloud | 1.27 | |
| Calvin Klein | 1.26 | |
| Tarte Cosmetics | 1.25 | |
| Pokemon Go | 1.21 | |
| L'Oréal Paris | 1.16 | |
| Pepsi | 1.16 | |
| BBC | 1.13 | |
| Activision Blizzard | 1.13 | |
| Pixar | 1.13 | |
| McDonald's | 1.08 | |
| Levi's | 1.05 | |
| Converse | 1.05 |
Official Profiles
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LoginArtist: Laura Marano
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















