Laura León
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
314,151
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:55:21 UTC
Genres
Biography
As a professional music writer, I am experienced in crafting engaging and informative content about various genres, artists, and music trends. With a keen ear for detail and a passion for music, I strive to produce articles that resonate with readers and capture the essence of the music being discussed. Whether it's a review of a new album, an analysis of a music festival, or a spotlight on an emerging artist, I approach each piece with a fresh perspective and a dedication to delivering high-quality writing that entertains and educates.
My writing style is versatile and adaptable, allowing me to effectively convey the mood and energy of different musical works while providing valuable insights and context. I aim to connect with readers on a personal level, sharing my enthusiasm for music and sparking conversations about the latest releases and industry developments. By staying informed about current music trends and maintaining a deep appreciation for the art form, I aim to create content that not only informs and entertains but also inspires and enriches the reader's music experience.
Laura León builds repeat engagement among 25-34 & 18-24 audiences throughout MEXICO, UNITED STATES, BRAZIL. With a heavily male (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,713 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Univision, Aeromexico, Grindr point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 314,151 · Engagements 6,355 · Rate 2.0% Posts 951 · Views 1,713 · Avg Likes 6,352 · Avg Comments 107 · Avg Views 1,713 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 28% 35-44: 19% 45-64: 8% |
Largest: 25-34 (43%); next: 18-24 (28%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
MEXICO (37%) UNITED STATES (16%) BRAZIL (14%) PERU (9%) ECUADOR (6%) |
Top regions: MEXICO (37%), UNITED STATES (16%), BRAZIL (14%) |
| Platform Engagement | Instagram: 6,313 avg likes/post · Youtube: 1,713 avg views/post | Best reach: Youtube 1,713 avg views; best engagement: Instagram 6,313 avg likes |
Top Brand Affinities
Univision
Aeromexico
Grindr
Suavecito
Cafecito
MATTEL
LATAM
PLAYMOBIL
KARL LAGERFELD
Movistar
Steve Madden
VidaSana
| Brand | Category | Score |
|---|---|---|
| Univision | 32.51 | |
| Aeromexico | 31.04 | |
| Grindr | 15.23 | |
| Suavecito | 10.65 | |
| Cafecito | 9.50 | |
| MATTEL | 9.25 | |
| LATAM | 8.48 | |
| PLAYMOBIL | 6.41 | |
| KARL LAGERFELD | 5.33 | |
| Movistar | 4.82 | |
| Steve Madden | 4.49 | |
| VidaSana | 4.01 | |
| Snoopy And The Peanuts Gang | 3.98 | |
| MTV | 3.86 | |
| Oculus | 3.52 | |
| Moschino | 3.51 | |
| Dolce & Gabbana | 2.96 | |
| NBC | 2.63 | |
| Tiffany | 2.61 | |
| Dr. Martens | 2.59 | |
| Pixar | 2.57 | |
| Marc Jacobs | 2.56 | |
| Sephora | 2.51 | |
| Coachella | 2.48 | |
| Lancôme | 2.29 | |
| Transformers | 2.17 | |
| Aperol | 2.12 | |
| Tinder | 2.07 | |
| Paramount Pictures | 2.07 | |
| Bershka | 2.04 | |
| Cartier | 1.96 | |
| Herbalife | 1.94 | |
| Jaguar | 1.93 | |
| Bellagio | 1.92 | |
| Fenty beauty | 1.88 | |
| Mitsubishi | 1.87 | |
| Versace | 1.86 | |
| Warner Bros | 1.86 | |
| Ray-Ban | 1.69 | |
| Pic Collage | 1.68 | |
| Victoria's Secret | 1.67 | |
| Too Faced Cosmetics | 1.67 | |
| GIVENCHY | 1.66 | |
| Pepsi | 1.62 | |
| SWAROVSKI | 1.52 | |
| Coca-Cola | 1.50 | |
| Showtime | 1.45 | |
| Vogue | 1.44 | |
| Urban Decay Cosmetics | 1.44 | |
| shein | 1.44 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















