Laufey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,055,883
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-11-06 23:29:46 UTC
Genres
Biography
Based in Los Angeles, Laufey released her second album, Bewitched, in continuation of her fusion of jazz and classical influences with a modern perspective. The album features tracks like "From the Start" and "Promise," showcasing classic songcraft and intricate arrangements that resonate with a new generation of jazz and classical enthusiasts. Bewitched set a record as the biggest debut for a jazz album on Spotify and earned Laufey a GRAMMY win for "Best Traditional Pop Vocal Album" in 2024. Her music bridges genres and eras, offering a personal and relatable connection to listeners.
Laufey draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, BRAZIL. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,300,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Icelandair, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,055,883 · Engagements 623,229 · Rate 3.3% Posts 3,097 · Views 1,528,037 · Avg Likes 596,265 · Avg Comments 3,422 · Avg Views 1,528,037 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 26% 13-17: 10% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (26%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (29%) PHILIPPINES (12%) BRAZIL (5%) INDONESIA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (29%), PHILIPPINES (12%), BRAZIL (5%) |
| Platform Engagement | Instagram: 369,159 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 228,037 avg views/post | Best reach: Tiktok 1,300,000 avg views; best engagement: Instagram 369,159 avg likes |
Top Brand Affinities
Icelandair
MOOG
Ableton
Pro Tools
Summit Entertainment
Spotify Music
American Eagle
Cartoon Network
Showtime
Leica
SoundCloud
Final Fantasy
| Brand | Category | Score |
|---|---|---|
| Icelandair | 18.94 | |
| MOOG | 18.85 | |
| Ableton | 14.53 | |
| Pro Tools | 9.92 | |
| Summit Entertainment | 4.99 | |
| Spotify Music | 4.70 | |
| American Eagle | 4.58 | |
| Cartoon Network | 4.23 | |
| Showtime | 3.96 | |
| Leica | 3.86 | |
| SoundCloud | 3.72 | |
| Final Fantasy | 3.72 | |
| Jollibee | 3.70 | |
| Kodak | 3.31 | |
| Fujifilm | 3.23 | |
| Beats Electronics | 3.13 | |
| Polaroid | 2.86 | |
| Urban Outfitters | 2.74 | |
| Prismacolor | 2.68 | |
| NBC | 2.68 | |
| Dr. Martens | 2.44 | |
| Lollapalooza | 2.26 | |
| Coachella | 2.24 | |
| Pixar | 2.20 | |
| ASOS | 2.16 | |
| Yamaha | 2.14 | |
| Guinness | 2.04 | |
| Sunnies Studios | 1.93 | |
| Aperol | 1.93 | |
| BBC | 1.90 | |
| LEGOLAND | 1.88 | |
| Budweiser | 1.85 | |
| Bellagio | 1.84 | |
| Paramount Pictures | 1.84 | |
| Tinder | 1.81 | |
| musical.ly | 1.78 | |
| Sony | 1.74 | |
| Microsoft | 1.70 | |
| Chrysler | 1.69 | |
| Star Wars | 1.64 | |
| Airbnb | 1.64 | |
| Forever 21 | 1.57 | |
| CBS | 1.56 | |
| Cadillac | 1.50 | |
| Warner Bros | 1.47 | |
| CBS Television Studios | 1.47 | |
| HBO | 1.45 | |
| Adobe | 1.43 | |
| National Geographic | 1.41 | |
| Pepsi | 1.37 |
Official Profiles
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LoginArtist: Laufey
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Ed Sheeran, Alex Warren, Laufey, Nelly, Zara Larsson, Myles Smith, Ravyn Lenae, Conan Gray, BigXthaPlug, Reneé Rapp, Monsta X, Jessie Murph, Jingle Ball, iHeartRadio Jingle Ball | Madison Square Garden | New York, United States | |
| 2025-12-15 02:00 UTC | Ed Sheeran, Olivia Dean, Laufey, Zara Larsson, Sean Paul, Myles Smith, Ravyn Lenae, Moliy, Jingle Ball, iHeartRadio Jingle Ball | TD Garden | Boston, United States | |
| 2025-12-16 03:30 UTC | Alex Warren, Laufey, Zara Larsson, AJR, Myles Smith, Ravyn Lenae, BigXthaPlug, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Wells Fargo Center | Philadelphia, United States | |
| 2025-12-16 03:30 UTC | Laufey, Alex Warren, Zara Larsson, AJR, Ravyn Lenae, Monsta X, Myles Smith, BigXthaPlug, iHeartRadio Jingle Ball | Xfinity Mobile Arena | Philadelphia, United States | |
| 2025-12-17 03:30 UTC | Olivia Dean, Alex Warren, Laufey, Nelly, Zara Larsson, AJR, Shinedown, Jelly Roll, Myles Smith, Conan Gray, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Capital One Arena | Washington, United States | |
| 2026-02-19 02:00 UTC | Laufey | Hallenstadion | Zürich, Switzerland | |
| 2026-02-20 04:00 UTC | Laufey | Mitsubishi Electric HALLE | Düsseldorf, Germany | |
| 2026-02-23 04:00 UTC | Laufey | Royal Arena | Copenhagen, Denmark | |
| 2026-02-25 04:00 UTC | Laufey | Velodrom | Berlin, Germany | |
| 2026-02-27 03:30 UTC | Laufey | Wiener Stadthalle | Vienna, Austria | |
| 2026-02-27 03:30 UTC | Laufey | Stadhalle | Vienna, Austria | |
| 2026-03-01 02:30 UTC | Laufey | ING Arena | Brussels, Belgium | |
| 2026-03-02 04:00 UTC | Laufey | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-03-03 04:00 UTC | Laufey | adidas arena | Paris, France | |
| 2026-03-05 02:30 UTC | Laufey, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2026-03-07 02:30 UTC | Laufey | 3Arena | Dublin, Ireland | |
| 2026-03-09 01:00 UTC | Laufey | The O2 | London, United Kingdom | |
| 2026-03-09 02:00 UTC | Laufey | Indigo At The O2 | London, United Kingdom | |
| 2026-03-10 01:30 UTC | Laufey | The O2 | London, United Kingdom | |
| 2026-03-10 02:00 UTC | Laufey | Indigo At The O2 | London, United Kingdom | |
| 2026-03-15 01:30 UTC | Laufey | Kórinn | Reykjavik, Iceland | |
| 2026-03-15 03:00 UTC | Laufey | Kórinn Arena | Kópavogur, Iceland | |
| 2026-03-16 01:00 UTC | Laufey | Kórinn | Reykjavik, Iceland | |
| 2026-03-16 03:00 UTC | Laufey | Kórinn Arena | Kópavogur, Iceland | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
