Laufey Brand Affinity ranks highest Icelandair at 18.94% . Very Strong. Score DMDB 83.08% | Fanbase 67.43%

Laufey — jazz & standards artist from IS.

Laufey, a GRAMMY-winning composer, singer, producer, and multi-instrumentalist, aims to introduce jazz and classical music to her generation. In 2022, the…

Laufey

Superstar

Country: IS | Gender: female | Artist ID: bae75190-c65c-11e8-b5d4-549f35141000

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Genres

jazz & standardsjazzsmooth jazzfolk & traditionalsinger/songwritergen z singer-songwriter

Influential: 83.08% Fanbase: 67.43% Trending: 90.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Icelandair • 18.94% • Very Strong

As of 2025-09-09

19,055,883

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 83.08% | Fanbase 67.43% | Trending 90.90% | CAREER STAGE: SUPERSTAR

Biography

Laufey, a GRAMMY-winning composer, singer, producer, and multi-instrumentalist, aims to introduce jazz and classical music to her generation. In 2022, the Icelandic-Chinese artist achieved notable success with a performance on Jimmy Kimmel LIVE!, sold-out tours across North America, Asia, and Australia, and being the most streamed jazz artist on Spotify.

Based in Los Angeles, Laufey released her second album, Bewitched, in continuation of her fusion of jazz and classical influences with a modern perspective. The album features tracks like "From the Start" and "Promise," showcasing classic songcraft and intricate arrangements that resonate with a new generation of jazz and classical enthusiasts. Bewitched set a record as the biggest debut for a jazz album on Spotify and earned Laufey a GRAMMY win for "Best Traditional Pop Vocal Album" in 2024. Her music bridges genres and eras, offering a personal and relatable connection to listeners.

Report Date: 2025-09-09

Laufey draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, BRAZIL. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,300,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Icelandair, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laufey score 3.27% — Very Strong bucket.

Brand: IcelandairBrand: MOOGBrand: Ableton

Followers:19,055,883

Engagements:623,229

Rate:3.3%

Posts:3,097

Avg Likes:596,265

Avg Comments:3,422

Avg Views:1,528,037

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,055,883 · Engagements 623,229 · Rate 3.3% Posts 3,097 · Views 1,528,037 · Avg Likes 596,265 · Avg Comments 3,422 · Avg Views 1,528,037	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 26% 13-17: 10% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (26%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (29%) PHILIPPINES (12%) BRAZIL (5%) INDONESIA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (29%), PHILIPPINES (12%), BRAZIL (5%)
Platform Engagement	Instagram: 369,159 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 228,037 avg views/post	Best reach: Tiktok 1,300,000 avg views; best engagement: Instagram 369,159 avg likes

Top Brand Affinities

Icelandair

Score: 18.94

MOOG

Score: 18.85

Ableton

Score: 14.53

Pro Tools

Score: 9.92

Summit Entertainment

Score: 4.99

Spotify Music

Score: 4.70

American Eagle

Score: 4.58

Cartoon Network

Score: 4.23

Showtime

Score: 3.96

Leica

Score: 3.86

SoundCloud

Score: 3.72

Final Fantasy

Score: 3.72

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Top Brand Affinities

Brand	Category	Score
Icelandair		18.94
MOOG		18.85
Ableton		14.53
Pro Tools		9.92
Summit Entertainment		4.99
Spotify Music		4.70
American Eagle		4.58
Cartoon Network		4.23
Showtime		3.96
Leica		3.86
SoundCloud		3.72
Final Fantasy		3.72
Jollibee		3.70
Kodak		3.31
Fujifilm		3.23
Beats Electronics		3.13
Polaroid		2.86
Urban Outfitters		2.74
Prismacolor		2.68
NBC		2.68
Dr. Martens		2.44
Lollapalooza		2.26
Coachella		2.24
Pixar		2.20
ASOS		2.16
Yamaha		2.14
Guinness		2.04
Sunnies Studios		1.93
Aperol		1.93
BBC		1.90
LEGOLAND		1.88
Budweiser		1.85
Bellagio		1.84
Paramount Pictures		1.84
Tinder		1.81
musical.ly		1.78
Sony		1.74
Microsoft		1.70
Chrysler		1.69
Star Wars		1.64
Airbnb		1.64
Forever 21		1.57
CBS		1.56
Cadillac		1.50
Warner Bros		1.47
CBS Television Studios		1.47
HBO		1.45
Adobe		1.43
National Geographic		1.41
Pepsi		1.37