Lauer

Lauer — pop artist from DE.

Philipp Lauer, a prolific artist since his debut 12” in 2000, has been deeply involved in the music scene for over two decades. With an extensive Discogs page…

Influence: 55.98% Fanbase: 40.68% Trending: 63.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 153.76% • Very Strong

As of 2025-09-09

12,851

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:43 UTC

Genres

popnu discoelectronicdancedeep houseminimal tech housefloat housefrankfurt electronicbalearicdeep soul houseelectronichouse

Biography

Philipp Lauer, a prolific artist since his debut 12” in 2000, has been deeply involved in the music scene for over two decades. With an extensive Discogs page and a busy tour schedule, he shows no signs of slowing down and is poised for even greater achievements in the future.

Top Brand Affinities

Report Date: 2025-09-09

Lauer keeps 25-34 & 35-44 audiences engaged throughout GERMANY, UNITED KINGDOM, UNITED STATES. The composition is heavily male (82%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 103 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Allen & Heath, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauer score 0.80% — Low bucket.

Brand: MixcloudBrand: Allen & HeathBrand: MOOG

Followers:12,851

Engagements:103

Rate:0.8%

Posts:519

Avg Likes:103

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,851 · Engagements 103 · Rate 0.8% Posts 519 · Views 0 · Avg Likes 103 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 31% 18-24: 12% 45-64: 9%	Largest: 25-34 (46%); next: 35-44 (31%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	GERMANY (23%) UNITED KINGDOM (13%) UNITED STATES (11%) FRANCE (6%) MEXICO (6%)	Top regions: GERMANY (23%), UNITED KINGDOM (13%), UNITED STATES (11%)
Platform Engagement	Instagram: 103 avg likes/post	best engagement: Instagram 103 avg likes

Top Brand Affinities

Mixcloud

Score: 153.76

Allen & Heath

Score: 132.07

MOOG

Score: 98.93

Ableton

Score: 58.99

Pioneer

Score: 46.63

Akai

Score: 39.46

SoundCloud

Score: 34.36

Sennheiser

Score: 22.12

Commerzbank

Score: 19.70

Augustiner Helles

Score: 12.35

Garnier

Score: 10.35

Tate Modern

Score: 8.89

Brand	Category	Score
Mixcloud		153.76
Allen & Heath		132.07
MOOG		98.93
Ableton		58.99
Pioneer		46.63
Akai		39.46
SoundCloud		34.36
Sennheiser		22.12
Commerzbank		19.70
Augustiner Helles		12.35
Garnier		10.35
Tate Modern		8.89
Spotify Music		8.75
Pro Tools		8.74
Jagermeister		7.99
Amazon Music		7.79
DeLorean Motor Company		7.47
Acne Studios		7.42
Tomorrowland		7.02
Lufthansa		6.87
Rapha		6.55
Beats Electronics		5.96
Carhartt		5.85
Amstel		5.73
Stüssy		5.56
Coachella		5.15
Holden		4.68
Warner Bros		4.33
Aperol		4.05
Heinz		3.85
Kodak		3.81
Leica		3.73
Olympus		3.66
Bacardi		3.31
Polaroid		3.25
Fujifilm		3.01
Showtime		2.96
Lollapalooza		2.96
Renault		2.83
Martini		2.62
Guinness		2.52
Heineken		2.47
Matrix		2.42
ASICS		2.37
Boeing		2.37
Dr. Martens		2.37
Intel		2.30
Sunnies Studios		2.11
Pantone Inc		2.08
Tinder		2.02