Lauana Prado Brand Affinity ranks highest Brahma at 65.86% . Very Strong. Score DMDB 62.69% | Fanbase 61.25%

Lauana Prado — pop artist from BR.

Lauana Prado, a singer-songwriter, signed with Universal Music in 2018 and released the hit "Cobaia," which gained popularity in Brazil and made her the only…

Lauana Prado

Recognizable

Country: BR | Gender: female | Artist ID: 11e83fe9-d4f3-fea2-8b62-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejosertanejo universitario

Influential: 62.69% Fanbase: 61.25% Trending: 63.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 65.86% • Very Strong

As of 2025-09-09

13,378,338

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.69% | Fanbase 61.25% | Trending 63.41% | CAREER STAGE: MAINSTREAM

Biography

Lauana Prado, a singer-songwriter, signed with Universal Music in 2018 and released the hit "Cobaia," which gained popularity in Brazil and made her the only Brazilian artist to enter the Top 100 Global on YouTube. Notable milestones in her career include her second DVD titled "Livre," which received a Latin GRAMMY® nomination for Best Sertanejo Music Album. In 2023, the live audiovisual "Lauana Prado - Ao Vivo em Brasília" positioned her as a prominent figure in the sertanejo genre.

In the same year, Lauana Prado recorded her new audiovisual project "Lauana Prado Transcende - Ao Vivo no Ibirapuera," starting with the single "Sombra Desconhecida," featuring Zé Neto e Cristiano. This ambitious project, considered the pinnacle of her 17-year career, was recorded in São Paulo with over 8,000 people in the audience, 17 new songs, and guest appearances by Zé Neto e Cristiano, Simone Mendes, Nando Reis, and the duo Cristinas. Alongside the audiovisual work, Lauana Prado hosts her event "RAIZ" nationwide, aiming to bridge generations with a setlist of Brazilian music classics. The album "Raiz Goiânia," recorded at the event's launch, reached the top spot on Spotify Brazil, becoming one of the most listened to albums in the country.

Report Date: 2025-09-09

Lauana Prado reliably reaches 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (45,200 avg views per post); Instagram layers on depth and replies. The audience sits near Brahma, ChilliBeans, Itambé, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauana Prado score 0.17% — Low bucket.

Brand: BrahmaBrand: ChilliBeansBrand: Itambé

Followers:13,378,338

Engagements:22,751

Rate:0.2%

Posts:7,727

Avg Likes:22,535

Avg Comments:415

Avg Views:63,941

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,378,338 · Engagements 22,751 · Rate 0.2% Posts 7,727 · Views 63,941 · Avg Likes 22,535 · Avg Comments 415 · Avg Views 63,941	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 11% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) PERU (1%) PARAGUAY (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 18,166 avg likes/post · Tiktok: 45,200 avg views/post · Youtube: 18,741 avg views/post	Best reach: Tiktok 45,200 avg views; best engagement: Instagram 18,166 avg likes

Top Brand Affinities

Brahma

Score: 65.86

ChilliBeans

Score: 27.62

Itambé

Score: 27.48

Ambev

Score: 24.58

Cacau Show

Score: 22.24

Riachuelo

Score: 12.15

Xerox

Score: 11.09

Colcci

Score: 10.69

Sarar

Score: 9.59

Moda Praia

Score: 9.39

Boticario

Score: 8.78

Itaipava

Score: 8.06

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Top Brand Affinities

Brand	Category	Score
Brahma		65.86
ChilliBeans		27.62
Itambé		27.48
Ambev		24.58
Cacau Show		22.24
Riachuelo		12.15
Xerox		11.09
Colcci		10.69
Sarar		9.59
Moda Praia		9.39
Boticario		8.78
Itaipava		8.06
Banco Bradesco		7.98
Scania		7.82
Rapha		7.11
Eudora		6.54
Amstel		5.77
Pfizer		4.90
Lollapalooza		4.51
Mary Kay		3.61
Heineken		3.25
Budweiser		3.13
Avon		2.47
Mitsubishi		1.64
Fiat		1.47
Guess		1.37
Oakley		1.36
Spotify Music		1.26
shein		1.24
SheInside		1.18
Chevrolet		1.15
musical.ly		1.14
Pixar		1.08
UFC		1.01
Red Bull		0.98
Pandora		0.96
Levi's		0.92
Coca-Cola		0.84
Honda		0.79
MAC Cosmetics		0.76
Netflix		0.71
Ray-Ban		0.71
Nutella		0.68
Volkswagen		0.67
DC Entertainment		0.67
GoPro		0.56
Vans		0.52
McDonald's		0.51
Walt Disney		0.48
Toyota		0.48