Latto

Latto — pop artist from US.

Latto, a 23-year-old rapper from Clayton County, GA, gained recognition for her music talent at a young age. She won The Rap Game Season One and signed with…

Influence: 72.62% Fanbase: 60.51% Trending: 78.67% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 29.70% • Very Strong

As of 2025-10-06

26,847,983

Social Media Followers

As of 2025-10-06

00:00:00

Hours Airplay

2025-11-06 21:27:47 UTC

Genres

poppopr&b, funk & soulr&bpop r&bhip-hop & raphip-hop/raphip hoptrapelectronictrap queen

Biography

Latto, a 23-year-old rapper from Clayton County, GA, gained recognition for her music talent at a young age. She won The Rap Game Season One and signed with RCA Records in 2020. Latto released her EP "Big Latto" in June 2019, featuring the hit song "Bitch From Da Souf," followed by "Hit The Latto" in December 2019, which included a remix with Saweetie & Trina.

Known for her sharp lyricism, Latto became the first solo female rapper from Atlanta to achieve RIAA-certified Platinum status with the "Bitch From Da Souf (Remix)." She was also selected for the XXL 2020 Freshman Class. In August 2020, Latto released her major label debut project "Queen of Da Souf," which amassed over 300 million streams worldwide and included successful tracks like "In n Out" and "Muwop" feat. Gucci Mane.

Top Brand Affinities

Report Date: 2025-10-06

Latto commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (71%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,100,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Spinrilla, Palm Angels, Kurt Geiger points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Latto score 3.18% — Very Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: Kurt Geiger

Followers:26,847,983

Engagements:853,684

Rate:3.2%

Posts:1,473

Avg Likes:845,708

Avg Comments:6,830

Avg Views:1,260,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,847,983 · Engagements 853,684 · Rate 3.2% Posts 1,473 · Views 1,260,986 · Avg Likes 845,708 · Avg Comments 6,830 · Avg Views 1,260,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 9% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (73%) UNITED KINGDOM (3%) CANADA (2%) FRANCE (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (73%), UNITED KINGDOM (3%), CANADA (2%)
Platform Engagement	Instagram: 772,152 avg likes/post · Tiktok: 1,100,000 avg views/post · Youtube: 160,986 avg views/post	Best reach: Tiktok 1,100,000 avg views; best engagement: Instagram 772,152 avg likes

Top Brand Affinities

Spinrilla

Score: 29.70

Palm Angels

Score: 26.96

Kurt Geiger

Score: 24.81

True Religion

Score: 24.72

FashionNova

Score: 15.91

Alexander Wang

Score: 14.91

boohoo

Score: 12.77

Marni

Score: 11.24

Vivienne Westwood

Score: 10.50

Coach

Score: 9.86

MISSGUIDED

Score: 9.20

Dsquared

Score: 8.68

Brand	Category	Score
Spinrilla		29.70
Palm Angels		26.96
Kurt Geiger		24.81
True Religion		24.72
FashionNova		15.91
Alexander Wang		14.91
boohoo		12.77
Marni		11.24
Vivienne Westwood		10.50
Coach		9.86
MISSGUIDED		9.20
Dsquared		8.68
Maison Margiela		8.59
Alexander McQueen		8.39
shein		8.28
New Era		8.21
Moncler		7.75
Steve Madden		7.62
JACQUEMUS		7.44
SheInside		6.64
Champion		6.35
Urban Outfitters		6.08
ASOS		5.90
American Airlines		5.63
Stüssy		5.07
Fenty beauty		4.98
Forever 21		4.87
Marc Jacobs		4.86
American Eagle		4.74
SoundCloud		4.69
Ferragamo		4.65
Loewe		4.65
TOM FORD		4.43
Kodak		4.19
UGG		4.07
MTV		3.96
BALMAIN		3.93
Kylie Cosmetics		3.93
Versace		3.77
Timberland		3.76
Philips		3.75
Verizon		3.73
Balenciaga		3.70
Bershka		3.62
Hennessy		3.58
Victoria's Secret		3.37
Walmart		3.11
Moschino		3.07
Topshop		2.98
Pull&Bear		2.94