Lata Mangeshkar Brand Affinity ranks highest Maruti at 10.11% . Very Strong. Score DMDB 75.28% | Fanbase 78.80%

Lata Mangeshkar — pop artist from IN.

Lata Mangeshkar, born on September 28, 1929 in Indore, India, is a prominent figure in Indian playback music. Known for her versatile singing style…

Lata Mangeshkar

Superstar

Country: IN | Gender: female | Artist ID: 11e81bcb-1cc1-8238-ae83-a0369fe50396

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Genres

popdesi popasianfilmiclassic bollywoodothersworldwidemiddle easternsufi

Influential: 75.28% Fanbase: 78.80% Trending: 73.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 10.11% • Very Strong

As of 2025-09-09

1,436,398

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.28% | Fanbase 78.80% | Trending 73.52% | CAREER STAGE: SUPERSTAR

Biography

Lata Mangeshkar, born on September 28, 1929 in Indore, India, is a prominent figure in Indian playback music. Known for her versatile singing style encompassing ghazals, bhajans, and pop songs, she is regarded as the foremost voice in popular Indian music. With a vast repertoire of over 30,000 recorded solo, duet, and chorus-backed songs in 20 Indian languages between 1948 and 1987, she has been a significant presence in the industry. Coming from a musical family, Lata received early training from her father Dinanath Mangeshkar, a classical singer, and went on to establish herself as a leading playback singer, contributing to over 2000 film soundtracks.

Her musical journey began in the 1940s, and she gained widespread recognition for her work in films like "Barsaat" (1949) directed by Raj Kapoor. Lata's influence extended to singing for numerous leading actresses in Indian cinema, solidifying her status as one of the most celebrated playback singers of the century. Alongside her siblings, including music director Hridaynath and playback singer Usha, Lata's contributions have left an indelible mark on the Indian music industry.

Report Date: 2025-09-09

Lata Mangeshkar indexes high with fans in the 25-34 range in INDIA, PAKISTAN, BANGLADESH. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 34,700 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Maruti, Mahindra, Bajaj, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lata Mangeshkar when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lata Mangeshkar score 8.70% — Very Strong bucket.

Brand: MarutiBrand: MahindraBrand: Bajaj

Followers:1,436,398

Engagements:124,944

Rate:8.7%

Posts:182

Avg Likes:124,818

Avg Comments:851

Avg Views:41,661

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,436,398 · Engagements 124,944 · Rate 8.7% Posts 182 · Views 41,661 · Avg Likes 124,818 · Avg Comments 851 · Avg Views 41,661	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 39% 35-44: 11% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (77%) PAKISTAN (10%) BANGLADESH (3%) INDONESIA (2%) UNITED STATES (2%)	Top regions: INDIA (77%), PAKISTAN (10%), BANGLADESH (3%)
Platform Engagement	Instagram: 121,067 avg likes/post · Tiktok: 34,700 avg views/post · Youtube: 6,961 avg views/post	Best reach: Tiktok 34,700 avg views; best engagement: Instagram 121,067 avg likes

Top Brand Affinities

Maruti

Score: 10.11

Mahindra

Score: 7.11

Bajaj

Score: 4.98

Selfiegram

Score: 4.53

musical.ly

Score: 3.67

MTV

Score: 3.45

Rolls-Royce

Score: 2.69

Snapseed

Score: 2.64

Travelgram

Score: 2.28

KTM

Score: 2.15

National Geographic

Score: 2.11

Levi's

Score: 1.98

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Top Brand Affinities

Brand	Category	Score
Maruti		10.11
Mahindra		7.11
Bajaj		4.98
Selfiegram		4.53
musical.ly		3.67
MTV		3.45
Rolls-Royce		2.69
Snapseed		2.64
Travelgram		2.28
KTM		2.15
National Geographic		2.11
Levi's		1.98
Nikon		1.70
Beats Electronics		1.67
Xiaomi		1.54
Canon		1.52
Sony		1.49
KFC		1.38
Adobe		1.38
Puma		1.29
Marvel Entertainment		1.26
Grand Theft Auto		1.24
Ray-Ban		1.16
McDonald's		1.16
Zara		1.12
Yamaha		1.12
The Olympic Games		1.10
Reebok		1.06
Amazon		1.05
Spotify Music		1.01
FashionNova		1.01
Samsung Group		0.86
SheInside		0.83
WWE		0.81
H&M		0.79
Apple		0.78
Netflix		0.77
FIFA		0.77
Marvel		0.75
Tommy Hilfiger		0.73
Suzuki		0.72
Supreme		0.71
Xbox		0.63
Chevrolet		0.62
GoPro		0.61
Lamborghini		0.60
HBO		0.57
Ford		0.57
Ferrari		0.56
Christian Dior		0.55