Lasso Brand Affinity ranks highest Movistar at 11.71% . Very Strong. Score DMDB 63.49% | Fanbase 46.63%

Lasso — pop artist from VE.

Venezuelan musician and Grammy-winning singer-songwriter with multiple platinum albums in various countries. Recognized with Grammy, Heat, and Premios lo…

Lasso

Recognizable

Country: VE | Gender: male | Artist ID: 11e81bd3-0a23-e302-8c15-a0369fe50396

Find Artist

Genres

poplatin poppop venezolanopopmainstream poplatinlatin

Influential: 63.49% Fanbase: 46.63% Trending: 71.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.71% • Very Strong

As of 2025-09-09

3,600,874

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.49% | Fanbase 46.63% | Trending 71.92% | CAREER STAGE: MAINSTREAM

Biography

Venezuelan musician and Grammy-winning singer-songwriter with multiple platinum albums in various countries. Recognized with Grammy, Heat, and Premios lo Nuestro nominations and awards.

Lasso is known for his musical achievements and has garnered a strong following. He has received critical acclaim and accolades for his work in the music industry.

Report Date: 2025-09-09

Lasso reaches 18-24 & 25-34 audiences concentrated in VENEZUELA, PERU, ECUADOR. The demographic tilt is heavily female (60%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 392,922 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Movistar, Cafecito, Daewoo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lasso score 1.03% — Moderate bucket.

Brand: MovistarBrand: CafecitoBrand: Daewoo

Followers:3,600,874

Engagements:37,100

Rate:1.0%

Posts:287

Avg Likes:36,455

Avg Comments:1,108

Avg Views:392,922

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,600,874 · Engagements 37,100 · Rate 1.0% Posts 287 · Views 392,922 · Avg Likes 36,455 · Avg Comments 1,108 · Avg Views 392,922	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 7% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	VENEZUELA (33%) PERU (18%) ECUADOR (8%) MEXICO (8%) COLOMBIA (7%)	Top regions: VENEZUELA (33%), PERU (18%), ECUADOR (8%)
Platform Engagement	Instagram: 23,465 avg likes/post · Youtube: 392,922 avg views/post	Best reach: Youtube 392,922 avg views; best engagement: Instagram 23,465 avg likes

Top Brand Affinities

Movistar

Score: 11.71

Cafecito

Score: 8.48

Daewoo

Score: 7.83

Suavecito

Score: 6.57

VidaSana

Score: 4.51

Colgate

Score: 3.71

Tomorrowland

Score: 2.09

Lollapalooza

Score: 2.05

Transformers

Score: 1.58

Bershka

Score: 1.57

Forever 21

Score: 1.57

Nutella

Score: 1.55

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Top Brand Affinities

Brand	Category	Score
Movistar		11.71
Cafecito		8.48
Daewoo		7.83
Suavecito		6.57
VidaSana		4.51
Colgate		3.71
Tomorrowland		2.09
Lollapalooza		2.05
Transformers		1.58
Bershka		1.57
Forever 21		1.57
Nutella		1.55
Pepsi		1.44
Huawei		1.38
Herbalife		1.32
Coca-Cola		1.32
SheInside		1.17
Bellagio		1.17
OREO		1.15
Coachella		1.14
shein		1.12
H&M		1.05
Pixar		1.05
Pandora		1.00
L'Oréal Paris		0.95
Marvel		0.95
Walt Disney		0.94
HBO		0.92
Converse		0.89
Universal		0.86
Sony		0.83
Maybelline		0.82
Netflix		0.80
MAC Cosmetics		0.76
Polaroid		0.75
McDonald's		0.70
Vogue		0.70
FIFA		0.68
Spotify Music		0.67
Star Wars		0.66
Lamborghini		0.63
Nintendo		0.63
DC Entertainment		0.62
musical.ly		0.60
Starbucks		0.58
Amazon		0.51
Samsung Group		0.50
Vans		0.47
Canon		0.46
Travelgram		0.44