Larry Hernandez Brand Affinity ranks highest Univision at 34.10% . Very Strong. Score DMDB 62.40% | Fanbase 52.15%

Larry Hernandez — hip-hop & rap artist from US.

Larry Hernández is a regional Mexican singer who gained mainstream recognition in 2009 with the release of his album "16 Narco Corridos," which he recorded in…

Larry Hernandez

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc6-7658-5db2-bce0-a0369fe50396

Find Artist

Genres

hip-hop & raplatin hip hoplatinnuevo regional mexicanobandacorridonortenoregional mexicandeep regional mexicanlatinregional mexican music

Influential: 62.40% Fanbase: 52.15% Trending: 67.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 34.10% • Very Strong

As of 2025-09-09

5,047,152

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.40% | Fanbase 52.15% | Trending 67.52% | CAREER STAGE: MAINSTREAM

Biography

Larry Hernández is a regional Mexican singer who gained mainstream recognition in 2009 with the release of his album "16 Narco Corridos," which he recorded in a single day. Born in Los Angeles, California, Hernández moved to Culiacán, Sinaloa, Mexico, at a young age. He began his music career as part of the group Los Amables Del Norte before pursuing a solo career. Prior to his breakthrough, Hernández released albums such as "Centella Norteña De Larry Hernandez" (1998), "Mil Noches" (2002), and "Hace un Mes" (2008).

"16 Narco Corridos" propelled Hernández to stardom, featuring self-written material that depicted aspects of drug trafficking culture. The album spawned successful singles like "El Querendón y Cajetoso," "El Baleado," and "Pilotos Canabis," reaching number four on the Billboard Top Latin Albums chart. Following this success, Hernández released the live album "En Vivo: Desde Culiacán" in 2009, which included new material like the single "Carita de Angel." The album peaked at number two on the Billboard Top Latin Albums chart, solidifying Hernández's position in the music industry.

Report Date: 2025-09-09

Larry Hernandez stands out with 18-24 & 25-34 audiences across MEXICO, UNITED STATES, DOMINICAN REPUBLIC. The profile is female-leaning (51%), and content lands hardest on Youtube, where posts average 44,386 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Ross Dress For Less, Ariat, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Larry Hernandez a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Larry Hernandez score 0.13% — Low bucket.

Brand: UnivisionBrand: Ross Dress For LessBrand: Ariat

Followers:5,047,152

Engagements:6,348

Rate:0.1%

Posts:14,341

Avg Likes:6,257

Avg Comments:256

Avg Views:44,386

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,047,152 · Engagements 6,348 · Rate 0.1% Posts 14,341 · Views 44,386 · Avg Likes 6,257 · Avg Comments 256 · Avg Views 44,386	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	MEXICO (57%) UNITED STATES (38%) DOMINICAN REPUBLIC (2%) COLOMBIA (2%) VENEZUELA (1%)	Top regions: MEXICO (57%), UNITED STATES (38%), DOMINICAN REPUBLIC (2%)
Platform Engagement	Instagram: 5,025 avg likes/post · Youtube: 44,386 avg views/post	Best reach: Youtube 44,386 avg views; best engagement: Instagram 5,025 avg likes

Top Brand Affinities

Univision

Score: 34.10

Ross Dress For Less

Score: 26.38

Ariat

Score: 19.26

Buffalo Wild Wings

Score: 17.88

Houston Livestock Show and Rodeo

Score: 12.41

Milani Cosmetics

Score: 10.36

Cafecito

Score: 7.50

Bud Light

Score: 7.40

GMC

Score: 6.88

BH Cosmetics

Score: 5.95

ULTA Beauty

Score: 5.69

Suavecito

Score: 5.67

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Univision		34.10
Ross Dress For Less		26.38
Ariat		19.26
Buffalo Wild Wings		17.88
Houston Livestock Show and Rodeo		12.41
Milani Cosmetics		10.36
Cafecito		7.50
Bud Light		7.40
GMC		6.88
BH Cosmetics		5.95
ULTA Beauty		5.69
Suavecito		5.67
Macy's		5.51
Coach		5.45
Paramount Pictures		5.18
OLD NAVY		5.02
Benefit Cosmetics		4.49
Pic Collage		4.49
Smashbox		4.29
Forever 21		3.97
Barber Shop Connect		3.74
Herbalife		3.69
LEGOLAND		3.09
Nokia		2.93
Mary Kay		2.90
Fenty beauty		2.89
Revlon		2.84
Costco		2.78
Dodge		2.66
Too Faced Cosmetics		2.63
Anastasia Beverly Hills		2.62
Kylie Cosmetics		2.59
Victoria's Secret		2.59
Chevrolet		2.25
Bellagio		2.24
Cadillac		2.18
NYX Cosmetics		2.14
Jeep		2.13
Coachella		2.13
Burberry		2.06
Los Angeles Lakers		2.04
Calvin Klein		2.03
H&M		2.02
Guess		2.02
FashionNova		1.89
Walmart		1.88
Chrysler		1.84
shein		1.81
Urban Decay Cosmetics		1.80
Versace		1.73