Lapillus

Lapillus — pop artist from KR.

Lapillus, a South Korean girl group under MLD Entertainment, comprises six members: Chanty, Shana, Yue, Bessie, Seowon, and Haeun. They debuted in June 2022…

Influence: 49.36% Fanbase: 23.04% Trending: 62.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 10.66% • Very Strong

As of 2025-09-09

1,294,187

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:06 UTC

Genres

popk-pop girl groupk-poppopmainstream popasian pop

Biography

Lapillus, a South Korean girl group under MLD Entertainment, comprises six members: Chanty, Shana, Yue, Bessie, Seowon, and Haeun. They debuted in June 2022 with "Hit Ya!" and have since released successful EPs like "Girl's Round Part.1" and "Girl's Round Part.2," achieving chart success in South Korea and Japan. The group has garnered nominations and awards, winning accolades like the Focus Award – Music at the Asia Artist Awards and the New Wave Star Award at the Seoul Music Awards.

Before their debut, Shana and Chanty engaged in various activities like appearing on Girls Planet 999 and hosting the series ChanSha World. Lapillus expanded their reach with their Japanese debut single "Who's Next (Japanese Version)" in August 2023, which peaked at Number 31 on the Oricon charts. Their dynamic presence in the K-pop scene continues to captivate audiences globally, solidifying their position as rising stars in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Lapillus keeps 18-24 & 25-34 audiences engaged throughout PHILIPPINES, UNITED STATES, BRAZIL. The composition is heavily female (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 131,950 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Jollibee, Polaroid, Paypal supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lapillus score 1.08% — Moderate bucket.

Brand: JollibeeBrand: PolaroidBrand: Paypal

Followers:1,294,187

Engagements:14,025

Rate:1.1%

Posts:2,033

Avg Likes:13,128

Avg Comments:225

Avg Views:137,776

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,294,187 · Engagements 14,025 · Rate 1.1% Posts 2,033 · Views 137,776 · Avg Likes 13,128 · Avg Comments 225 · Avg Views 137,776	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 12% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	PHILIPPINES (50%) UNITED STATES (10%) BRAZIL (4%) MEXICO (3%) ARGENTINA (2%)	Top regions: PHILIPPINES (50%), UNITED STATES (10%), BRAZIL (4%)
Platform Engagement	Instagram: 3,580 avg likes/post · Tiktok: 131,950 avg views/post · Youtube: 5,826 avg views/post	Best reach: Tiktok 131,950 avg views; best engagement: Tiktok 8,898 avg likes

Top Brand Affinities

Jollibee

Score: 10.66

Polaroid

Score: 3.48

Paypal

Score: 2.58

Coachella

Score: 2.10

Bershka

Score: 1.98

UNIQLO

Score: 1.77

Pokemon

Score: 1.59

Pepsi

Score: 1.33

H&M

Score: 1.33

Pokemon Go

Score: 1.26

CBS Television Studios

Score: 1.23

Spotify Music

Score: 1.18

Brand	Category	Score
Jollibee		10.66
Polaroid		3.48
Paypal		2.58
Coachella		2.10
Bershka		1.98
UNIQLO		1.77
Pokemon		1.59
Pepsi		1.33
H&M		1.33
Pokemon Go		1.26
CBS Television Studios		1.23
Spotify Music		1.18
Starbucks		1.13
McDonald's		1.03
Marvel		1.01
HBO		0.99
Tiffany & Co		0.94
Walt Disney		0.94
Netflix		0.89
Vogue		0.77
Christian Dior		0.77
Activision Blizzard		0.76
Marvel Entertainment		0.75
Puma		0.74
Converse		0.68
musical.ly		0.62
Nutella		0.62
Samsung Group		0.60
Vans		0.58
Chanel		0.57
PlayStation		0.53
Coca-Cola		0.53
Star Wars		0.52
Travelgram		0.47
Zara		0.47
DC Entertainment		0.46
Nike		0.40
Google		0.35
Adidas		0.34
Apple		0.30
Honda		0.25
Canon		0.24
Amazon		0.19