LANY Brand Affinity ranks highest Penshoppe at 29.50% . Very Strong. Score DMDB 70.76% | Fanbase 66.48%

LANY — pop artist from US.

With a career spanning over two decades, FOR THE WORLD has established themselves as a prominent figure in the music industry. Formed in 1998, the band has…

LANY

Superstar

Country: US | Artist ID: 11e81bd0-577a-7254-a448-a0369fe50396

Find Artist

Genres

poppost-teen poppopla popindie popalternativealternative

Influential: 70.76% Fanbase: 66.48% Trending: 72.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 29.50% • Very Strong

As of 2025-09-09

4,997,611

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.76% | Fanbase 66.48% | Trending 72.90% | CAREER STAGE: SUPERSTAR

Biography

With a career spanning over two decades, FOR THE WORLD has established themselves as a prominent figure in the music industry. Formed in 1998, the band has released multiple albums and singles, showcasing a diverse range of musical styles. Known for their energetic live performances, FOR THE WORLD has built a loyal fan base around the globe.

In addition to their music, FOR THE WORLD has also been involved in various charitable initiatives, using their platform to raise awareness and support important causes. With a strong work ethic and dedication to their craft, FOR THE WORLD continues to create music that resonates with audiences worldwide.

Report Date: 2025-09-09

LANY indexes high with fans in the 18-24 range in PHILIPPINES, INDONESIA, UNITED STATES. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,600,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Penshoppe, GENTLE MONSTER, Bonneville, making streetwear, music platforms, and lifestyle products a natural test bed. Choose LANY when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LANY score 9.64% — Very Strong bucket.

Brand: PenshoppeBrand: GENTLE MONSTERBrand: Bonneville

Followers:4,997,611

Engagements:481,948

Rate:9.6%

Posts:658

Avg Likes:452,339

Avg Comments:3,348

Avg Views:1,637,449

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,997,611 · Engagements 481,948 · Rate 9.6% Posts 658 · Views 1,637,449 · Avg Likes 452,339 · Avg Comments 3,348 · Avg Views 1,637,449	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 13% 35-44: 2%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	PHILIPPINES (53%) INDONESIA (10%) UNITED STATES (10%) THAILAND (4%) CANADA (2%)	Top regions: PHILIPPINES (53%), INDONESIA (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 155,358 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 37,449 avg views/post	Best reach: Tiktok 1,600,000 avg views; best engagement: Tiktok 294,200 avg likes

Top Brand Affinities

Penshoppe

Score: 29.50

GENTLE MONSTER

Score: 14.66

Bonneville

Score: 10.36

Barstool Sports

Score: 10.30

Glossier

Score: 9.86

Jollibee

Score: 8.42

Brandy Melville

Score: 8.11

Houston Livestock Show and Rodeo

Score: 8.02

Urban Outfitters

Score: 7.43

Maison Margiela

Score: 7.16

Lollapalooza

Score: 6.89

Free People

Score: 6.78

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Top Brand Affinities

Brand	Category	Score
Penshoppe		29.50
GENTLE MONSTER		14.66
Bonneville		10.36
Barstool Sports		10.30
Glossier		9.86
Jollibee		8.42
Brandy Melville		8.11
Houston Livestock Show and Rodeo		8.02
Urban Outfitters		7.43
Maison Margiela		7.16
Lollapalooza		6.89
Free People		6.78
Coachella		6.51
Kraft Foods		6.31
Yakult		5.74
ULTA Beauty		5.10
Lululemon Athletica		4.41
Sunnies Studios		4.23
Steve Madden		4.13
Chick-fil-A		4.05
UNIQLO		3.83
Coors		3.70
Summit Entertainment		3.63
Fujifilm		3.61
American Eagle		3.47
NORDSTROM		3.39
Target		3.34
Abercrombie & Fitch		3.30
H&M		3.23
OLD NAVY		3.23
Dr. Martens		3.22
Chrysler		2.94
Polaroid		2.89
Kodak		2.89
Carhartt		2.71
Busch		2.56
Pizza Hut		2.55
Forever 21		2.50
Paramount Pictures		2.45
Showtime		2.44
Carrefour		2.41
Vans		2.31
Philips		2.28
Petronas		2.22
Spotify Music		2.19
shein		2.08
A Game of Tones		2.07
GAP		2.06
Starbucks		2.03
Bellagio		2.02