Lane 8
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
777,640
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:33:05 UTC
Genres
Biography
Lane 8 reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, INDIA. The demographic tilt is heavily male (79%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 15,580 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Trancefamily, iHeartRaves, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 777,640 · Engagements 4,963 · Rate 0.6% Posts 1,625 · Views 15,580 · Avg Likes 4,943 · Avg Comments 190 · Avg Views 15,580 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 39% 35-44: 11% 45-64: 3% |
Largest: 25-34 (44%); next: 18-24 (39%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (7%) INDIA (6%) UNITED KINGDOM (5%) GERMANY (4%) |
Top regions: UNITED STATES (20%), BRAZIL (7%), INDIA (6%) |
| Platform Engagement | Instagram: 4,478 avg likes/post · Youtube: 15,580 avg views/post | Best reach: Youtube 15,580 avg views; best engagement: Instagram 4,478 avg likes |
Top Brand Affinities
Trancefamily
iHeartRaves
Mixcloud
Pioneer
Ableton
MOOG
SoulCycle
Coachella
Tomorrowland
Akai
SoundCloud
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 158.92 | |
| iHeartRaves | 85.64 | |
| Mixcloud | 52.37 | |
| Pioneer | 41.06 | |
| Ableton | 35.08 | |
| MOOG | 34.12 | |
| SoulCycle | 23.96 | |
| Coachella | 17.44 | |
| Tomorrowland | 16.19 | |
| Akai | 15.18 | |
| SoundCloud | 11.58 | |
| Sennheiser | 11.41 | |
| REVOLVE | 10.55 | |
| Lollapalooza | 9.88 | |
| Delta | 7.99 | |
| Bud Light | 7.61 | |
| Pacific Northwest Wonderland | 7.26 | |
| Coors | 6.96 | |
| Verizon | 6.63 | |
| Gillette | 6.18 | |
| Jameson | 5.72 | |
| Free People | 5.67 | |
| Oculus | 5.35 | |
| American Airlines | 5.26 | |
| Beats Electronics | 4.89 | |
| NORDSTROM | 4.72 | |
| Anthropologie | 4.48 | |
| Spotify Music | 4.31 | |
| Busch | 4.23 | |
| Margaritaville | 4.22 | |
| Lululemon Athletica | 4.04 | |
| Summit Entertainment | 3.66 | |
| Bellagio | 3.62 | |
| Paramount Pictures | 3.62 | |
| Budweiser | 3.59 | |
| Taco Bell | 3.49 | |
| Geocaching | 3.22 | |
| NHL | 3.16 | |
| Tinder | 3.12 | |
| Showtime | 3.09 | |
| GoPro | 3.06 | |
| Chrysler | 3.02 | |
| Urban Outfitters | 2.97 | |
| Abercrombie & Fitch | 2.88 | |
| Guinness | 2.83 | |
| Target | 2.79 | |
| Carhartt | 2.66 | |
| Airbnb | 2.61 | |
| Aperol | 2.57 | |
| Warner Bros | 2.55 |
Official Profiles
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LoginArtist: Lane 8
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 02:00 UTC | Lane 8 | The Tivoli | Fortitude Valley, Australia | |
| 2026-03-21 03:00 UTC | Lane 8 | Roundhouse | Sydney, Australia | |
| 2026-03-22 03:00 UTC | Lane 8 | The Timber Yard | Melbourne, Australia |
