Landon McNamara

Landon McNamara — reggae artist from US.

Hailing from a family of renowned surfers in Oahu, Hawaii, Landon McNamara transitioned from competitive surfing and modeling to pursue a music career, drawing…

Influence: 52.43% Fanbase: 26.21% Trending: 65.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Acacia Swimwear • 138.33% • Very Strong

As of 2025-09-09

177,459

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:51 UTC

Genres

reggaereggaeroots reggaeamericanjawaiian

Biography

Hailing from a family of renowned surfers in Oahu, Hawaii, Landon McNamara transitioned from competitive surfing and modeling to pursue a music career, drawing inspiration from icons like Bob Marley and Jimi Hendrix. Influenced by his neighbor Jack Johnson's success in both music and surfing, McNamara released his debut album, A Dollar Short & a Minute Late, in 2016 with producer Noah Cronin, featuring acoustic reggae-pop tracks that topped digital and Billboard reggae charts. In 2017, he released the socially conscious single "Loss for Words" in response to global mass shootings.

Top Brand Affinities

Report Date: 2025-09-09

Landon McNamara is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, FRANCE. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (16,801 avg views per post); Instagram builds the community layer. Affinity data highlights Acacia Swimwear, O'Neill, Quiksilver, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Landon McNamara score 2.25% — Strong bucket.

Brand: Acacia SwimwearBrand: O'NeillBrand: Quiksilver

Followers:177,459

Engagements:4,001

Rate:2.3%

Posts:1,609

Avg Likes:3,979

Avg Comments:102

Avg Views:16,801

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 177,459 · Engagements 4,001 · Rate 2.3% Posts 1,609 · Views 16,801 · Avg Likes 3,979 · Avg Comments 102 · Avg Views 16,801	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 38% 35-44: 13% 45-64: 4%	Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (51%) BRAZIL (23%) FRANCE (3%) PHILIPPINES (2%) SPAIN (2%)	Top regions: UNITED STATES (51%), BRAZIL (23%), FRANCE (3%)
Platform Engagement	Instagram: 3,614 avg likes/post · Youtube: 16,801 avg views/post	Best reach: Youtube 16,801 avg views; best engagement: Instagram 3,614 avg likes

Top Brand Affinities

Acacia Swimwear

Score: 138.33

O'Neill

Score: 42.79

Quiksilver

Score: 27.05

Volcom

Score: 25.61

Burton Snowboards

Score: 24.89

Billabong

Score: 22.66

Hurley

Score: 16.89

Skullcandy

Score: 14.30

Bellator MMA

Score: 10.93

Nixon

Score: 8.45

GoPro

Score: 8.12

Free People

Score: 7.58

Brand	Category	Score
Acacia Swimwear		138.33
O'Neill		42.79
Quiksilver		27.05
Volcom		25.61
Burton Snowboards		24.89
Billabong		22.66
Hurley		16.89
Skullcandy		14.30
Bellator MMA		10.93
Nixon		8.45
GoPro		8.12
Free People		7.58
Bud Light		5.94
Monster Beverage		5.85
Pacific Northwest Wonderland		5.79
Margaritaville		5.24
Coors		4.58
The Home Depot		4.54
Coachella		4.04
UFC		3.96
Vans		3.79
Lululemon Athletica		3.73
Oakley		3.71
NBC		3.67
National Geographic		3.41
ESPN		3.40
Carhartt		3.16
Costco		2.87
The North Face		2.78
Red Bull		2.61
Jeep		2.54
NFL		2.41
NHL		2.41
Airbnb		2.38
Bellagio		2.32
Lollapalooza		2.29
Nickelodeon		2.29
A Game of Tones		2.29
Los Angeles Lakers		2.19
Geocaching		2.18
Kodak		2.18
Busch		2.10
Harley-Davidson		2.00
Subaru		2.00
The Olympic Games		1.95
Budweiser		1.94
LEGOLAND		1.93
Dr. Martens		1.93
Paramount Pictures		1.87
Heineken		1.82