Laleh

Laleh — pop artist from SE.

Laleh Pourkarim is a uniquely revered Swedish artist known for her distinct musical style since her 2005 debut album. With a knack for blending poetic lyrics…

Influence: 54.41% Fanbase: 41.61% Trending: 60.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 111.36% • Very Strong

As of 2025-09-08

207,863

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:48 UTC

Genres

poppopswedish popindie popmainstream pop

Biography

Laleh Pourkarim is a uniquely revered Swedish artist known for her distinct musical style since her 2005 debut album. With a knack for blending poetic lyrics and infectious pop melodies, she often works in solitude, playing multiple instruments and producing her own music, effortlessly shifting between Swedish and English without compromising her authenticity. Her chart-topping hits like “Some Die Young” and “Bara få va mig själv” have solidified her status as a sought-after songwriter, even winning a historic Grammis award for Producer of the Year, making her a prominent figure in the music industry.

More than just a musician, Laleh is a versatile producer and a trailblazer in songwriting. Her impactful presence in music history stems from her unwavering dedication to following her unique creative path, wearing her heart on her sleeve and drawing inspiration from the world around her, cementing her as a force to be reckoned with as the one and only Laleh.

Top Brand Affinities

Report Date: 2025-09-08

Laleh is already in the conversation with 18-24 & 25-34 audiences in SWEDEN, UNITED STATES, NORWAY. The audience is female-leaning (50%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (11,451 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Tele2, Swedbank, Ericsson points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laleh score 1.49% — Moderate bucket.

Brand: Tele2Brand: SwedbankBrand: Ericsson

Followers:207,863

Engagements:3,098

Rate:1.5%

Posts:1,114

Avg Likes:3,056

Avg Comments:77

Avg Views:16,406

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,863 · Engagements 3,098 · Rate 1.5% Posts 1,114 · Views 16,406 · Avg Likes 3,056 · Avg Comments 77 · Avg Views 16,406	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 33% 35-44: 14% 45-64: 9%	Largest: 18-24 (39%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	SWEDEN (46%) UNITED STATES (7%) NORWAY (3%) BRAZIL (3%) GERMANY (3%)	Top regions: SWEDEN (46%), UNITED STATES (7%), NORWAY (3%)
Platform Engagement	Instagram: 2,569 avg likes/post · Tiktok: 4,955 avg views/post · Youtube: 11,451 avg views/post	Best reach: Youtube 11,451 avg views; best engagement: Instagram 2,569 avg likes

Top Brand Affinities

Tele2

Score: 111.36

Swedbank

Score: 96.13

Ericsson

Score: 74.01

Carlsberg

Score: 8.20

Husqvarna Motorcycles

Score: 7.28

H&M Home

Score: 6.33

Volvo

Score: 5.18

Spotify Music

Score: 5.11

Lollapalooza

Score: 4.97

Pilsner Urquell

Score: 4.49

iHeartRadio Music Awards

Score: 4.41

Summit Entertainment

Score: 4.33

Brand	Category	Score
Tele2		111.36
Swedbank		96.13
Ericsson		74.01
Carlsberg		8.20
Husqvarna Motorcycles		7.28
H&M Home		6.33
Volvo		5.18
Spotify Music		5.11
Lollapalooza		4.97
Pilsner Urquell		4.49
iHeartRadio Music Awards		4.41
Summit Entertainment		4.33
Aperol		3.61
Tinder		3.05
ASICS		2.80
IKEA		2.64
NBC		2.39
Snickers		2.12
Dr. Martens		1.94
SoundCloud		1.92
Skoda		1.80
Pokemon Go		1.76
LEGOLAND		1.75
Netflix		1.65
H&M		1.61
Primark		1.60
Lego		1.60
Tesla Motors		1.56
Coachella		1.52
Airbnb		1.51
Polaroid		1.44
Vogue		1.42
Nintendo		1.39
Star Wars		1.35
Beats Electronics		1.34
Fujifilm		1.31
The Olympic Games		1.27
HBO		1.26
Sony		1.21
Coca-Cola		1.18
Levi's		1.15
Guinness		1.15
BBC		1.12
Universal		1.07
National Geographic		1.01
Harley-Davidson		0.99
Pepsi		0.99
Ferrari		0.97
Red Bull		0.91
Nutella		0.90