Lalah Hathaway
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
697,287
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:52 UTC
Genres
Biography
Lalah Hathaway has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,373 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, WNBA, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 697,287 · Engagements 1,630 · Rate 0.2% Posts 329 · Views 5,484 · Avg Likes 1,572 · Avg Comments 121 · Avg Views 5,484 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 25% 18-24: 19% 45-64: 11% |
Largest: 25-34 (43%); next: 35-44 (25%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (60%) BRAZIL (10%) UNITED KINGDOM (3%) SOUTH AFRICA (3%) ITALY (3%) |
Top regions: UNITED STATES (60%), BRAZIL (10%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 993 avg likes/post · Tiktok: 1,111 avg views/post · Youtube: 4,373 avg views/post | Best reach: Youtube 4,373 avg views; best engagement: Instagram 993 avg likes |
Top Brand Affinities
Live Nation
WNBA
Mixcloud
MOOG
Shea Moisture
Delta
HBO Max
Amazon Music
Akai
Pro Tools
Verizon
Ableton
| Brand | Category | Score |
|---|---|---|
| Live Nation | 30.16 | |
| WNBA | 19.02 | |
| Mixcloud | 15.65 | |
| MOOG | 15.59 | |
| Shea Moisture | 13.90 | |
| Delta | 12.46 | |
| HBO Max | 12.42 | |
| Amazon Music | 11.72 | |
| Akai | 11.14 | |
| Pro Tools | 10.83 | |
| Verizon | 8.25 | |
| Ableton | 8.20 | |
| iHeartRadio Music Awards | 7.88 | |
| NBC | 7.62 | |
| Coach | 6.59 | |
| FOX | 6.24 | |
| Chick-fil-A | 5.65 | |
| CNN | 5.54 | |
| Pioneer | 5.47 | |
| Publix | 5.19 | |
| Macy's | 5.19 | |
| Hennessy | 5.15 | |
| Bethesda Softworks | 4.89 | |
| NORDSTROM | 4.71 | |
| Kroger | 4.61 | |
| Steve Madden | 4.34 | |
| NFL | 4.29 | |
| FashionNova | 4.26 | |
| Spotify Music | 4.12 | |
| Beats Electronics | 3.92 | |
| FedEx | 3.87 | |
| ESPN | 3.86 | |
| SoundCloud | 3.86 | |
| MTV | 3.79 | |
| Target | 3.66 | |
| Walmart | 3.50 | |
| Comedy Central | 3.45 | |
| BALMAIN | 3.43 | |
| OLD NAVY | 3.42 | |
| ABC | 3.36 | |
| Philips | 3.30 | |
| Los Angeles Lakers | 3.26 | |
| Fenty beauty | 3.24 | |
| shein | 3.22 | |
| Christian Louboutin | 3.21 | |
| NBA | 3.17 | |
| Barber Shop Connect | 3.04 | |
| Tiffany & Co | 2.88 | |
| SheInside | 2.81 | |
| Timberland | 2.78 |
Official Profiles
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LoginArtist: Lalah Hathaway
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Musiq Soulchild, Lalah Hathaway, Teedra Moses, Kenyon Dixon | YouTube Theater | Los Angeles, United States | |
| 2026-02-02 00:00 UTC | Rise and Rhythm Cruise 2026 | Norwegian Jewel | Tampa, United States | — |
| 2026-03-06 04:00 UTC | Robert Glasper, Lalah Hathaway, Robert Glasper Experiment | Warner Theatre | Washington, United States |
