Laidback Luke

Laidback Luke — pop artist from NL.

Laidback Luke, also known as Luke van Scheppingen, rose to prominence in the underground music scene with his house and techno releases in the 1990s before…

Influence: 66.58% Fanbase: 62.45% Trending: 68.65% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 61.45% • Very Strong

As of 2025-09-08

966,647

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:39:47 UTC

Genres

popdance popelectronicedmelectro housepop dancepop edmhouseprogressive housedancedutch edmprogressive electro housebig roomdutch houseelectronictech house

Biography

Laidback Luke, also known as Luke van Scheppingen, rose to prominence in the underground music scene with his house and techno releases in the 1990s before transitioning to a more mainstream EDM sound in the 21st century. Drawing inspiration from Chicago and New York house as well as Detroit techno, he gained recognition with his early singles and debut album, Electronic Satisfaction, in 2002. Throughout the 2000s and 2010s, he solidified his status as a leading artist in the EDM scene, collaborating with top acts like Swedish House Mafia and Avicii and achieving commercial success with hits like the 2008 version of "Show Me Love" by Robin S.

Born in the Philippines and raised in the Netherlands, Laidback Luke's musical journey began when he discovered his passion for dance music after a chance encounter with Dutch DJ Dobre. With a basic production setup, he released his first 12" in 1995 and quickly gained acclaim for his infectious blend of house and techno. As his career progressed, he embraced a more electro-house sound and collaborated with notable artists such as Steve Angello and Swedish House Mafia. Continuing to evolve with the dance music scene, Laidback Luke remained a prominent figure, releasing chart-topping singles and remixes well into the 2010s, culminating in the 2015 album Focus.

Top Brand Affinities

Report Date: 2025-09-08

Laidback Luke stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, UNITED KINGDOM. The profile is heavily male (91%), and content lands hardest on Youtube, where posts average 6,925 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Pioneer, Trancefamily, iHeartRaves, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Laidback Luke a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laidback Luke score 0.11% — Low bucket.

Brand: PioneerBrand: TrancefamilyBrand: iHeartRaves

Followers:966,647

Engagements:1,090

Rate:0.1%

Posts:4,597

Avg Likes:1,082

Avg Comments:90

Avg Views:11,473

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 966,647 · Engagements 1,090 · Rate 0.1% Posts 4,597 · Views 11,473 · Avg Likes 1,082 · Avg Comments 90 · Avg Views 11,473	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 38% 35-44: 9% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (38%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	UNITED STATES (22%) INDIA (7%) UNITED KINGDOM (5%) MEXICO (4%) BRAZIL (4%)	Top regions: UNITED STATES (22%), INDIA (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 671 avg likes/post · Tiktok: 4,548 avg views/post · Youtube: 6,925 avg views/post	Best reach: Youtube 6,925 avg views; best engagement: Instagram 671 avg likes

Top Brand Affinities

Pioneer

Score: 61.45

Trancefamily

Score: 57.54

iHeartRaves

Score: 54.14

Mixcloud

Score: 44.84

Tomorrowland

Score: 35.09

Ableton

Score: 31.75

Warner Music

Score: 22.47

MOOG

Score: 21.43

Live Nation

Score: 21.23

Akai

Score: 11.93

SoundCloud

Score: 11.25

iHeartRadio Music Awards

Score: 10.85

Brand	Category	Score
Pioneer		61.45
Trancefamily		57.54
iHeartRaves		54.14
Mixcloud		44.84
Tomorrowland		35.09
Ableton		31.75
Warner Music		22.47
MOOG		21.43
Live Nation		21.23
Akai		11.93
SoundCloud		11.25
iHeartRadio Music Awards		10.85
Grey Goose		9.97
Sennheiser		9.62
Pro Tools		9.48
Amazon Music		7.56
Beats Electronics		7.23
Jagermeister		6.10
Coachella		4.85
Bacardi		4.76
Smirnoff		4.45
Spotify Music		4.08
Movistar		4.00
MTV		3.75
Monster Beverage		3.74
NHL		3.74
Lollapalooza		3.63
Red Bull		3.27
ESPN		2.96
Stüssy		2.86
Ubisoft		2.60
Nokia		2.55
Hennessy		2.53
Paramount Pictures		2.51
Budweiser		2.43
Heineken		2.39
Jack Daniels		2.37
Tinder		2.21
Nickelodeon		2.20
Ray-Ban		2.16
UFC		2.14
Ferrari		2.14
musical.ly		2.12
Los Angeles Lakers		2.07
Lexus		2.01
NFL		1.92
Chrysler		1.92
GoPro		1.86
Pixar		1.83
NBA		1.82

Official Profiles

Artist: Laidback Luke

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Laidback Luke today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 06:00 UTC	Laidback Luke	HI-FI	Indianapolis, United States	tixr.com
2025-12-20 19:00 UTC	Laidback Luke	The Republik	Honolulu, United States	songkick.com