La Zowi

La Zowi — hip-hop & rap artist from FR.

La Zowi, a trap artist hailing from Madrid, was born Zoe Canto in Paris in 1993 to a poet and musician. Immersed in an artistic upbringing, she drew from…

Influence: 53.41% Fanbase: 30.74% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 16.46% • Very Strong

As of 2025-09-08

713,207

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:17 UTC

Genres

hip-hop & raphip-hop/raprap latinahip hoptraplatinurbano espanolurbano latino

Biography

La Zowi, a trap artist hailing from Madrid, was born Zoe Canto in Paris in 1993 to a poet and musician. Immersed in an artistic upbringing, she drew from Flamenco traditions and began her music career in 2013 with the release of “Raxeta” on social media. Embracing trap's themes of money and drugs, La Zowi also sheds light on the powerful women in this environment who fearlessly wield their sexuality. She continued to release singles like “Mi Chulo” and “Random hoe” in 2016, followed by “Money hoe” and “High” in 2017. Her debut mixtape, Ama de casa, dropped in 2018, with the sophomore release Elite and the single “Suga Mami” featuring Albany arriving in 2020.

Top Brand Affinities

Report Date: 2025-09-08

La Zowi builds repeat engagement among 18-24 & 25-34 audiences throughout SPAIN, ARGENTINA, MEXICO. With a female-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,386,312 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Maison Margiela, Movistar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Zowi score 8.94% — Very Strong bucket.

Brand: MixcloudBrand: Maison MargielaBrand: Movistar

Followers:713,207

Engagements:63,770

Rate:8.9%

Posts:235

Avg Likes:60,614

Avg Comments:961

Avg Views:1,484,612

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 713,207 · Engagements 63,770 · Rate 8.9% Posts 235 · Views 1,484,612 · Avg Likes 60,614 · Avg Comments 961 · Avg Views 1,484,612	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 7% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	SPAIN (53%) ARGENTINA (11%) MEXICO (7%) CHILE (7%) UNITED STATES (3%)	Top regions: SPAIN (53%), ARGENTINA (11%), MEXICO (7%)
Platform Engagement	Instagram: 27,098 avg likes/post · Tiktok: 98,300 avg views/post · Youtube: 1,386,312 avg views/post	Best reach: Youtube 1,386,312 avg views; best engagement: Instagram 27,098 avg likes

Top Brand Affinities

Mixcloud

Score: 16.46

Maison Margiela

Score: 13.27

Movistar

Score: 10.44

Diablo

Score: 9.27

Kappa

Score: 8.66

Pioneer

Score: 7.99

Acne Studios

Score: 7.16

Vivienne Westwood

Score: 6.87

Suavecito

Score: 6.84

Loewe

Score: 6.45

Pull&Bear

Score: 6.32

JACQUEMUS

Score: 6.04

Brand	Category	Score
Mixcloud		16.46
Maison Margiela		13.27
Movistar		10.44
Diablo		9.27
Kappa		8.66
Pioneer		7.99
Acne Studios		7.16
Vivienne Westwood		6.87
Suavecito		6.84
Loewe		6.45
Pull&Bear		6.32
JACQUEMUS		6.04
Dsquared		5.62
Jagermeister		5.55
Ableton		5.51
Emporio Armani		5.07
Ferragamo		4.50
Stüssy		4.40
Patek Philippe		4.35
Bershka		4.28
Marc Jacobs		4.20
SoundCloud		4.07
Kodak		3.43
Lollapalooza		3.43
Stradivarius		3.28
Lacoste		3.28
Fila		3.25
Moschino		3.20
Versace		3.08
Cafecito		3.08
The North Face		3.01
Carhartt		3.00
Olympus		2.98
Balenciaga		2.88
Spotify Music		2.81
Monster Beverage		2.74
Tomorrowland		2.70
TOM FORD		2.69
Tinder		2.39
Dr. Martens		2.38
Pantone Inc		2.36
Carrefour		2.34
Dolce & Gabbana		2.32
Nokia		2.29
Prada		2.29
Polaroid		2.17
Fujifilm		2.15
KENZO		2.11
Guess		2.09
Polo Ralph Lauren		2.09