La Roux
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
383,964
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:35:14 UTC
Genres
Biography
La Roux gained international success with her debut album in 2009, marked by hit singles like "Bulletproof" that topped charts worldwide and earned accolades such as a Grammy and Brit nominations. Her music embodies a unique blend of pop and electronic influences, showcasing her ability to craft catchy melodies while staying true to her creative vision.
La Roux stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is male-leaning (50%), and content lands hardest on Youtube, where posts average 110,143 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Victoria Beckham, Grindr, Jean Paul Gaultier, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes La Roux a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 383,964 · Engagements 6,477 · Rate 1.7% Posts 138 · Views 201,243 · Avg Likes 6,125 · Avg Comments 270 · Avg Views 201,243 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 9% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (34%) UNITED KINGDOM (12%) BRAZIL (9%) MEXICO (3%) CANADA (3%) |
Top regions: UNITED STATES (34%), UNITED KINGDOM (12%), BRAZIL (9%) |
| Platform Engagement | Instagram: 2,007 avg likes/post · Tiktok: 91,100 avg views/post · Youtube: 110,143 avg views/post | Best reach: Youtube 110,143 avg views; best engagement: Tiktok 2,142 avg likes |
Top Brand Affinities
Victoria Beckham
Grindr
Jean Paul Gaultier
All Saints
Mixcloud
Lollapalooza
JACQUEMUS
Accor Hotels
Tate Modern
Vauxhall
Selfridges
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Victoria Beckham | 19.70 | |
| Grindr | 18.94 | |
| Jean Paul Gaultier | 14.28 | |
| All Saints | 12.27 | |
| Mixcloud | 11.72 | |
| Lollapalooza | 10.80 | |
| JACQUEMUS | 10.09 | |
| Accor Hotels | 9.75 | |
| Tate Modern | 8.48 | |
| Vauxhall | 7.89 | |
| Selfridges | 7.13 | |
| Maison Margiela | 7.03 | |
| Barbie | 6.88 | |
| Vivienne Westwood | 6.66 | |
| Ableton | 5.83 | |
| Dr. Martens | 5.79 | |
| MATTEL | 5.15 | |
| Alexander McQueen | 4.95 | |
| ASOS | 4.51 | |
| Coachella | 4.35 | |
| Columbia Pictures | 4.28 | |
| Marc Jacobs | 4.13 | |
| MTV | 4.12 | |
| Sega | 4.05 | |
| BBC | 3.79 | |
| Lush | 3.79 | |
| Miu Miu | 3.77 | |
| Oculus | 3.75 | |
| Showtime | 3.69 | |
| BALMAIN | 3.69 | |
| Vogue | 3.64 | |
| Urban Outfitters | 3.59 | |
| Spotify Music | 3.35 | |
| Polaroid | 3.34 | |
| Pantone Inc | 3.32 | |
| Warner Bros | 3.31 | |
| Harrods | 3.14 | |
| Tinder | 3.14 | |
| Prismacolor | 2.89 | |
| Pokemon Go | 2.88 | |
| SoundCloud | 2.87 | |
| Comedy Central | 2.87 | |
| Lego | 2.87 | |
| NBC | 2.85 | |
| Guinness | 2.80 | |
| Moschino | 2.74 | |
| Nintendo | 2.74 | |
| TOM FORD | 2.74 | |
| Aperol | 2.73 | |
| Kodak | 2.71 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
