La Mafia

La Mafia

Recognizable

Country: US | Artist ID: 11e81bbb-492d-ff00-a408-a0369fe50396

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Genres

americantejanolatintropicalregional mexicanrancheragrupera
Influential: 60.89% Fanbase: 43.95% Trending: 69.36%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 47.45% • Very Strong
As of 2025-09-09

918,660

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.89% | Fanbase 43.95% | Trending 69.36% | CAREER STAGE: MAINSTREAM

Biography

La Mafia, founded by Oscar De La Rosa and Armando Lichtenberger Jr, has established itself as a prominent presence in the Latin music scene. The group's repertoire includes hits covered by renowned artists like Marc Anthony and Victor Manuelle. Since their inception in the 1980s with a traditional Tejano sound, La Mafia has earned accolades such as two Grammy wins and three Latin Grammy awards, most recently in 2020 for "Live in Mexico." They have achieved multiple Platinum albums and toured extensively in the US, Mexico, and Latin America, including charitable performances for the USO in Europe. With a blend of Pop and traditional influences, La Mafia's music has topped the Billboard charts and earned critical acclaim across various genres, from Mexican-American/Tejano to Grupero.

The band's diverse musical style has garnered recognition in multiple categories, including wins for Best Mexican-American/Tejano and Best Album Grupero at the Grammys and Latin Grammys. La Mafia's success extends to the commercial realm, with four number one Billboard hits and numerous top 10 singles. Their enduring influence in the industry is underscored by their ability to transcend genre boundaries and capture the hearts of audiences worldwide, as evidenced by their multiple Premio Lo Nuestro Awards.
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La Mafia Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

La Mafia stands out with 25-34 & 18-24 audiences across MEXICO, UNITED STATES, COLOMBIA. The profile is heavily male (58%), and content lands hardest on Tiktok, where posts average 20,700 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Houston Livestock Show and Rodeo, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes La Mafia a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist La Mafia score 0.25%Low bucket.
Brand: UnivisionBrand: Houston Livestock Show and RodeoBrand: Live Nation
Followers:918,660
Engagements:2,319
Rate:0.3%
Posts:3,829
Views:26,890
Avg Likes:2,150
Avg Comments:80
Avg Views:26,890

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 918,660 · Engagements 2,319 · Rate 0.3%
Posts 3,829 · Views 26,890 · Avg Likes 2,150 · Avg Comments 80 · Avg Views 26,890
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 30%
35-44: 21%
45-64: 7%
Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries MEXICO (37%)
UNITED STATES (23%)
COLOMBIA (6%)
ECUADOR (5%)
PERU (4%)
Top regions: MEXICO (37%), UNITED STATES (23%), COLOMBIA (6%)
Platform Engagement Instagram: 686 avg likes/post · Tiktok: 20,700 avg views/post · Youtube: 6,190 avg views/post Best reach: Tiktok 20,700 avg views; best engagement: Tiktok 1,138 avg likes

Top Brand Affinities

Univision
Score: 47.45
Houston Livestock Show and Rodeo
Score: 39.48
Live Nation
Score: 31.54
Crown Royal
Score: 13.67
Wingstop
Score: 12.04
Amazon Music
Score: 11.27
Bud Light
Score: 10.47
Cafecito
Score: 9.21
Dr Pepper
Score: 9.12
Pro Tools
Score: 7.45
iHeartRadio Music Awards
Score: 6.06
Walgreens
Score: 5.17
Brand Category Score
Univision 47.45
Houston Livestock Show and Rodeo 39.48
Live Nation 31.54
Crown Royal 13.67
Wingstop 12.04
Amazon Music 11.27
Bud Light 10.47
Cafecito 9.21
Dr Pepper 9.12
Pro Tools 7.45
iHeartRadio Music Awards 6.06
Walgreens 5.17
Movistar 4.18
Pic Collage 3.57
Mary Kay 3.55
Walmart 3.53
Herbalife 3.13
MTV 3.07
Columbia Pictures 3.05
ESPN 2.97
NFL 2.87
Bellagio 2.85
Spotify Music 2.70
Budweiser 2.57
NBC 2.50
shein 2.41
AMC 2.36
Chevrolet 2.18
Nickelodeon 2.11
Los Angeles Lakers 2.06
Coachella 2.03
SheInside 2.00
Ford 1.96
Cadillac 1.93
Chrysler 1.88
Microsoft 1.79
Paramount Pictures 1.79
Tarte Cosmetics 1.76
Pandora 1.74
Sephora 1.72
Pixar 1.65
Under Armour 1.57
Too Faced Cosmetics 1.56
NYX Cosmetics 1.55
Forever 21 1.53
Oakley 1.52
Toyota 1.48
Anastasia Beverly Hills 1.40
Lego 1.37
Target 1.33

Official Profiles

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Artist: La Mafia

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired La Mafia today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Popularity Change (%)
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Streams & Royalties
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.