
La Mafia
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
918,660
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
The band's diverse musical style has garnered recognition in multiple categories, including wins for Best Mexican-American/Tejano and Best Album Grupero at the Grammys and Latin Grammys. La Mafia's success extends to the commercial realm, with four number one Billboard hits and numerous top 10 singles. Their enduring influence in the industry is underscored by their ability to transcend genre boundaries and capture the hearts of audiences worldwide, as evidenced by their multiple Premio Lo Nuestro Awards.
La Mafia stands out with 25-34 & 18-24 audiences across MEXICO, UNITED STATES, COLOMBIA. The profile is heavily male (58%), and content lands hardest on Tiktok, where posts average 20,700 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Houston Livestock Show and Rodeo, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes La Mafia a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 918,660 · Engagements 2,319 · Rate 0.3% Posts 3,829 · Views 26,890 · Avg Likes 2,150 · Avg Comments 80 · Avg Views 26,890 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 21% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (30%) |
Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
Top Countries |
MEXICO (37%) UNITED STATES (23%) COLOMBIA (6%) ECUADOR (5%) PERU (4%) |
Top regions: MEXICO (37%), UNITED STATES (23%), COLOMBIA (6%) |
Platform Engagement | Instagram: 686 avg likes/post · Tiktok: 20,700 avg views/post · Youtube: 6,190 avg views/post | Best reach: Tiktok 20,700 avg views; best engagement: Tiktok 1,138 avg likes |
Top Brand Affinities
Univision
Houston Livestock Show and Rodeo
Live Nation
Crown Royal
Wingstop
Amazon Music
Bud Light
Cafecito
Dr Pepper
Pro Tools
iHeartRadio Music Awards
Walgreens
Brand | Category | Score |
---|---|---|
Univision | 47.45 | |
Houston Livestock Show and Rodeo | 39.48 | |
Live Nation | 31.54 | |
Crown Royal | 13.67 | |
Wingstop | 12.04 | |
Amazon Music | 11.27 | |
Bud Light | 10.47 | |
Cafecito | 9.21 | |
Dr Pepper | 9.12 | |
Pro Tools | 7.45 | |
iHeartRadio Music Awards | 6.06 | |
Walgreens | 5.17 | |
Movistar | 4.18 | |
Pic Collage | 3.57 | |
Mary Kay | 3.55 | |
Walmart | 3.53 | |
Herbalife | 3.13 | |
MTV | 3.07 | |
Columbia Pictures | 3.05 | |
ESPN | 2.97 | |
NFL | 2.87 | |
Bellagio | 2.85 | |
Spotify Music | 2.70 | |
Budweiser | 2.57 | |
NBC | 2.50 | |
shein | 2.41 | |
AMC | 2.36 | |
Chevrolet | 2.18 | |
Nickelodeon | 2.11 | |
Los Angeles Lakers | 2.06 | |
Coachella | 2.03 | |
SheInside | 2.00 | |
Ford | 1.96 | |
Cadillac | 1.93 | |
Chrysler | 1.88 | |
Microsoft | 1.79 | |
Paramount Pictures | 1.79 | |
Tarte Cosmetics | 1.76 | |
Pandora | 1.74 | |
Sephora | 1.72 | |
Pixar | 1.65 | |
Under Armour | 1.57 | |
Too Faced Cosmetics | 1.56 | |
NYX Cosmetics | 1.55 | |
Forever 21 | 1.53 | |
Oakley | 1.52 | |
Toyota | 1.48 | |
Anastasia Beverly Hills | 1.40 | |
Lego | 1.37 | |
Target | 1.33 |
Official Profiles
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LoginArtist: La Mafia
The map shows every radio station that aired La Mafia today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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Royalties | $0.00 | $0.00 | +0.00 |