La Insuperable

La Insuperable — pop artist from DO.

INDHIRA IRCANIA LUNA GUZMAN, conocida como LA INSUPERABLE, es considerada la artista urbana femenina más exitosa e influyente de la República Dominicana. Su…

Influence: 56.61% Fanbase: 33.65% Trending: 68.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 15.90% • Very Strong

As of 2025-10-28

11,963,092

Social Media Followers

As of 2025-10-28

00:00:00

Hours Airplay

2025-12-27 16:19:55 UTC

Genres

popdominican pophip-hop & raprap dominicanohip-hop/raprap latinahip hoptraplatindembowlatinreggaeton

Biography

INDHIRA IRCANIA LUNA GUZMAN, conocida como LA INSUPERABLE, es considerada la artista urbana femenina más exitosa e influyente de la República Dominicana. Su música y estilo único han cautivado al público, siendo apodada con diferentes sobrenombres como "La Mami del Swagger" y "La Perra Blanca". A lo largo de su carrera, ha fusionado géneros como el rap, r&b, trap, dembow y afro beat, logrando éxitos como "Contigo Quiero Estar" y "Cero Gogas". Sus giras de conciertos por Estados Unidos, Europa y el Caribe han atraído multitudes de hasta 60,000 personas en eventos como el Barclays Center y el Estadio Olímpico de la República Dominicana, y en 2018 fue premiada en Nueva York como parte de LOS MEJORES 2018.

LA INSUPERABLE ha destacado no solo por su música, sino también por su presencia en eventos multitudinarios y su impacto en la escena musical dominicana. Con temas como "Me Subo Arriba" y "Bendecida", ha demostrado su versatilidad y talento en géneros diversos. Su popularidad ha trascendido fronteras, siendo reconocida en todo el mundo por su estilo único y su energía en el escenario. Con una trayectoria llena de éxitos y reconocimientos, LA INSUPERABLE continúa siendo una figura destacada en la música urbana y una de las artistas más influyentes de su generación en la República Dominicana.

Top Brand Affinities

Report Date: 2025-10-28

La Insuperable converts attention from 25-34 & 18-24 audiences across DOMINICAN REPUBLIC, UNITED STATES, SPAIN. Audience shape is female-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 316,400 avg views per post, with supportive conversation on Instagram. Shared audience with Univision, VidaSana, Bath & Body Works underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Insuperable score 0.68% — Low bucket.

Brand: UnivisionBrand: VidaSanaBrand: Bath & Body Works

Followers:11,963,092

Engagements:81,560

Rate:0.7%

Posts:8,285

Avg Likes:80,651

Avg Comments:859

Avg Views:321,276

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,963,092 · Engagements 81,560 · Rate 0.7% Posts 8,285 · Views 321,276 · Avg Likes 80,651 · Avg Comments 859 · Avg Views 321,276	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 65% 18-24: 17% 35-44: 13% 45-64: 3%	Largest: 25-34 (65%); next: 18-24 (17%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	DOMINICAN REPUBLIC (56%) UNITED STATES (22%) SPAIN (5%) COLOMBIA (2%) BRAZIL (1%)	Top regions: DOMINICAN REPUBLIC (56%), UNITED STATES (22%), SPAIN (5%)
Platform Engagement	Instagram: 67,850 avg likes/post · Tiktok: 316,400 avg views/post · Youtube: 4,876 avg views/post	Best reach: Tiktok 316,400 avg views; best engagement: Instagram 67,850 avg likes

Top Brand Affinities

Univision

Score: 15.90

VidaSana

Score: 10.60

Bath & Body Works

Score: 6.97

American Airlines

Score: 6.21

Pioneer

Score: 5.41

Suavecito

Score: 5.11

Iberostar Hotels & Resorts

Score: 4.81

Alexander McQueen

Score: 4.46

Nickelodeon

Score: 4.13

Colgate

Score: 4.06

Barber Shop Connect

Score: 3.63

Acura

Score: 3.26

Brand	Category	Score
Univision		15.90
VidaSana		10.60
Bath & Body Works		6.97
American Airlines		6.21
Pioneer		5.41
Suavecito		5.11
Iberostar Hotels & Resorts		4.81
Alexander McQueen		4.46
Nickelodeon		4.13
Colgate		4.06
Barber Shop Connect		3.63
Acura		3.26
Moschino		3.05
Fila		2.96
Los Angeles Lakers		2.89
Olaplex		2.83
Pull&Bear		2.74
Hennessy		2.67
Cafecito		2.66
SheInside		2.62
Revlon		2.59
Carrefour		2.53
Gymshark		2.52
Huda Beauty		2.52
Urban Outfitters		2.51
Beats Electronics		2.47
Make Up For Ever		2.42
Zara		2.34
shein		2.23
Fenty beauty		2.18
Herbalife		2.14
FashionNova		2.11
Pic Collage		2.10
Christian Louboutin		2.08
Hollister Co		2.04
Hyundai		2.03
Urban Decay Cosmetics		1.95
Airbnb		1.94
SoundCloud		1.85
ASOS		1.83
musical.ly		1.80
Fendi		1.79
Bugatti		1.68
Maybelline		1.66
Prada		1.63
Sephora		1.62
Bellagio		1.58
NYX Cosmetics		1.56
Too Faced Cosmetics		1.53
NBA		1.47