L'Rain

L'Rain

Country: US | Gender: female

Influence: 50.14% Fanbase: 19.94% Trending: 65.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 59.13% • Very Strong

As of 2025-09-09

32,002

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:50 UTC

Genres

popart popchamber psychcollage popexperimental popindie poppopalternativeescape roomalternativefolk & traditionalfreak folk

Biography

L’Rain, led by Brooklyn-based musician Taja Cheek, is a collaborative project that blurs the lines between individual and band. Their latest album, "I Killed Your Dog," delves into themes of change and maturity, featuring a diverse array of instruments and a cast of twenty collaborators to explore a more collective approach to creativity.

Cheek's vision for L’Rain is one that embraces contradictions, as showcased in the album's exploration of love and heartbreak from a place of earned maturity. Through a mix of sensuality and darkness, "I Killed Your Dog" serves as an "anti-break-up" record, challenging traditional musical conventions while engaging in a conversation with her younger self about femininity and self-expression.

L'Rain Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

L'Rain cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, FRANCE, CANADA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,636 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist L'Rain score 1.79%Moderate bucket.
Brand: MOOGBrand: MixcloudBrand: Ableton
Followers:32,002
Engagements:572
Rate:1.8%
Posts:721
Views:6,085
Avg Likes:565
Avg Comments:24
Avg Views:6,085

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,002 · Engagements 572 · Rate 1.8%
Posts 721 · Views 6,085 · Avg Likes 565 · Avg Comments 24 · Avg Views 6,085
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 35%
35-44: 16%
45-64: 8%
Largest: 25-34 (38%); next: 18-24 (35%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (49%)
FRANCE (6%)
CANADA (5%)
JAPAN (5%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (49%), FRANCE (6%), CANADA (5%)
Platform Engagement Instagram: 495 avg likes/post · Tiktok: 449 avg views/post · Youtube: 5,636 avg views/post Best reach: Youtube 5,636 avg views; best engagement: Instagram 495 avg likes

Top Brand Affinities

MOOG
Score: 59.13
Mixcloud
Score: 57.55
Ableton
Score: 35.42
Sotheby's
Score: 23.14
Schwartz's
Score: 16.86
Kickstarter
Score: 14.28
Akai
Score: 13.34
Pro Tools
Score: 12.43
Glossier
Score: 11.99
SoundCloud
Score: 11.49
Amazon Music
Score: 10.68
HBO Max
Score: 9.88
Brand Category Score
MOOG 59.13
Mixcloud 57.55
Ableton 35.42
Sotheby's 23.14
Schwartz's 16.86
Kickstarter 14.28
Akai 13.34
Pro Tools 12.43
Glossier 11.99
SoundCloud 11.49
Amazon Music 10.68
HBO Max 9.88
Spotify Music 9.16
Skoda 8.96
Tate Modern 8.73
Atmos 8.30
Xerox 8.23
Maison Margiela 7.78
Paramount Pictures 7.42
Acne Studios 7.41
Arduino 7.07
Loewe 6.94
Coachella 6.74
Jameson 6.69
JACQUEMUS 6.04
Pioneer 5.69
Kodak 4.95
Beats Electronics 4.94
Oculus 4.63
Polaroid 4.56
Vogue 4.52
Pixar 4.35
Paypal 4.32
Alexander McQueen 4.30
Carhartt 4.21
Hurley 4.19
Leica 4.18
Nixon 4.17
Miu Miu 4.12
Showtime 3.82
Dyson 3.74
Dr. Martens 3.71
Holden 3.68
Mulberry 3.63
Bethesda Softworks 3.61
Tinder 3.53
Lollapalooza 3.44
Airbnb 3.34
Heinz 3.17
MTV 3.01

Official Profiles

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Artist: L'Rain

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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