L’Orange

L’Orange

Country: US | Gender: male

Influence: 51.43% Fanbase: 26.17% Trending: 64.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 112.67% • Very Strong

As of 2025-09-09

17,654

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:34 UTC

Genres

poppophip-hop & raphip-hop/rapalternative hip hopcontemporary hip hophip hop

Biography

L'Orange is a North Carolina-born beatmaker known for his nostalgic sound, sampling early jazz records and vintage radio broadcasts. Starting his career with instrumental releases like The Mad Writer in 2012, he has since collaborated with artists such as Stik Figa, Kool Keith, Mr. Lif, and more, while also releasing solo projects like The Ordinary Man in 2017. His discography includes works with Solemn Brigham as Marlowe, as well as collaborations with Namir Blade and Joell Ortiz.

Austin Hart, known as L'Orange, began making music in the mid-2000s and released his first recordings in 2011, including The Manipulation EP. His music heavily samples artists like Billie Holiday, whom he considers a muse. Partnering with Mello Music Group in 2013, he released projects like The City Under the City with Stik Figa and The Orchid Days in 2014. Over the years, L'Orange has worked with various artists, including Homeboy Sandman, Blu, and Kool Keith, and has continued to evolve his unique production style, with recent releases like Imaginary Everything and Signature showcasing his creativity.

L’Orange Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

L’Orange indexes high with fans in the 25-34 range in UNITED STATES, FRANCE, BRAZIL. The skew is heavily male (74%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 39 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akai, Mixcloud, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose L’Orange when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist L’Orange score 1.43%Moderate bucket.
Brand: AkaiBrand: MixcloudBrand: MOOG
Followers:17,654
Engagements:253
Rate:1.4%
Posts:1,305
Views:39
Avg Likes:253
Avg Comments:14
Avg Views:39

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 17,654 · Engagements 253 · Rate 1.4%
Posts 1,305 · Views 39 · Avg Likes 253 · Avg Comments 14 · Avg Views 39
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 39%
35-44: 10%
13-17: 5%
Largest: 25-34 (44%); next: 18-24 (39%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (31%)
FRANCE (9%)
BRAZIL (4%)
AUSTRALIA (3%)
CANADA (3%)
Top regions: UNITED STATES (31%), FRANCE (9%), BRAZIL (4%)
Platform Engagement Instagram: 253 avg likes/post · Youtube: 39 avg views/post Best reach: Youtube 39 avg views; best engagement: Instagram 253 avg likes

Top Brand Affinities

Akai
Score: 112.67
Mixcloud
Score: 55.40
MOOG
Score: 41.92
Ableton
Score: 38.09
Marc O'Polo
Score: 29.35
Beats Electronics
Score: 26.65
Pro Tools
Score: 26.47
SoundCloud
Score: 14.47
Amazon Music
Score: 14.04
Pioneer
Score: 10.97
Spotify Music
Score: 8.71
Everlast
Score: 8.18
Brand Category Score
Akai 112.67
Mixcloud 55.40
MOOG 41.92
Ableton 38.09
Marc O'Polo 29.35
Beats Electronics 26.65
Pro Tools 26.47
SoundCloud 14.47
Amazon Music 14.04
Pioneer 10.97
Spotify Music 8.71
Everlast 8.18
New Era 7.47
DeLorean Motor Company 6.46
Jameson 6.25
Capcom 6.10
Warner Bros 6.09
Stüssy 5.87
Carhartt 5.85
Sega 5.72
Mortal Kombat 5.50
Kickstarter 5.44
Sneakerhead 5.13
MTV 5.05
iHeartRadio Music Awards 4.92
CNN 4.62
Los Angeles Lakers 4.55
Nixon 4.51
Comedy Central 4.49
Columbia Pictures 4.38
ESPN 4.25
NBA 4.19
Hennessy 3.99
Kodak 3.95
Universal 3.84
Fallout 3.79
Guess 3.64
Coors 3.51
Nickelodeon 3.50
NHL 3.45
Nintendo 3.45
Gundam 3.37
Transformers 3.34
Cartoon Network 3.33
NFL 2.98
Cadillac 2.98
WWE 2.92
New Balance 2.84
NBC 2.82
Supreme 2.82

Official Profiles

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Artist: L’Orange

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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