Kyson

Kyson — r&b, funk & soul artist from DE.

Kyson, the moniker of producer, singer, and songwriter Jian Liew, crafts hypnotic music that allows listeners to immerse themselves completely in his abstract…

Influence: 53.72% Fanbase: 28.34% Trending: 66.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 54.11% • Very Strong

As of 2025-09-09

4,456

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:33 UTC

Genres

r&b, funk & soulvapor soulalternativealternativeelectronicelectronicambient idmdowntempoother electronic music

Biography

Kyson, the moniker of producer, singer, and songwriter Jian Liew, crafts hypnotic music that allows listeners to immerse themselves completely in his abstract electronic-tinged indie folk sound. Hailing from Australia, Kyson's creations are a musical alchemy that invites listeners to lose themselves in his complex and nomadic soul.

Top Brand Affinities

Report Date: 2025-09-09

Kyson is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, GERMANY, AUSTRALIA. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (222 avg likes per post); Instagram builds the community layer. Affinity data highlights MOOG, Ableton, Jil Sander, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kyson score 4.98% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Jil Sander

Followers:4,456

Engagements:222

Rate:5.0%

Posts:10

Avg Likes:222

Avg Comments:13

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,456 · Engagements 222 · Rate 5.0% Posts 10 · Views 0 · Avg Likes 222 · Avg Comments 13 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 32% 35-44: 17% 13-17: 5%	Largest: 25-34 (43%); next: 18-24 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (19%) GERMANY (12%) AUSTRALIA (9%) INDIA (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (19%), GERMANY (12%), AUSTRALIA (9%)
Platform Engagement	Instagram: 222 avg likes/post	best engagement: Instagram 222 avg likes

Top Brand Affinities

MOOG

Score: 54.11

Ableton

Score: 31.34

Jil Sander

Score: 25.56

Arri

Score: 22.78

Mixcloud

Score: 17.24

Akai

Score: 16.98

Blackmagic Design

Score: 14.34

Zalando

Score: 14.10

Hasselblad

Score: 12.83

Jean Paul Gaultier

Score: 11.51

Sandro

Score: 11.13

Maison Margiela

Score: 10.99

Brand	Category	Score
MOOG		54.11
Ableton		31.34
Jil Sander		25.56
Arri		22.78
Mixcloud		17.24
Akai		16.98
Blackmagic Design		14.34
Zalando		14.10
Hasselblad		12.83
Jean Paul Gaultier		11.51
Sandro		11.13
Maison Margiela		10.99
Kodak		10.54
Atmos		10.01
Pro Tools		9.78
SoundCloud		9.22
Amazon Music		9.02
Tate Modern		8.66
JACQUEMUS		7.46
Loewe		7.36
Pioneer		7.28
Acne Studios		7.11
Spotify Music		6.54
Beats Electronics		6.28
Vivienne Westwood		5.97
OOTD Magazine		5.81
Travelstoke		5.78
Fujifilm		4.89
Leica		4.81
Alexander McQueen		4.65
Lufthansa		4.60
Miu Miu		4.09
Polaroid		3.84
Coachella		3.80
Urban Outfitters		3.65
Olympus		3.64
Lollapalooza		3.51
Oculus		3.44
Dr. Martens		3.31
Heinz		3.15
ASOS		3.05
Hermès		3.04
Airbnb		3.03
Aperol		2.97
Pull&Bear		2.88
Tinder		2.86
Moschino		2.78
NBC		2.68
Panasonic		2.68
musical.ly		2.61