Kyla

Kyla — pop artist from PH.

Kyla, also known as Melanie Calupad-Alvarez, is a prominent Filipino R&B singer-songwriter, actress, and presenter. She gained fame in 2000 with her hit…

Influence: 62.95% Fanbase: 49.18% Trending: 69.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 59.77% • Very Strong

As of 2025-09-09

833,736

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:29 UTC

Genres

poppopelectronicdanceasianopm

Biography

Kyla, also known as Melanie Calupad-Alvarez, is a prominent Filipino R&B singer-songwriter, actress, and presenter. She gained fame in 2000 with her hit single "Hanggang Ngayon", winning the MTV Viewers' Choice for Southeast Asia at the 2001 MTV Video Music Awards, a first for an East Asian female artist.

Recognized as the "Queen of R&B" in the Philippines, Kyla has received numerous accolades, including a star on the Philippine Walk of Fame, an MTV Video Music Award, twelve Awit Awards, four MTV Philippines Music Awards, and six MYX Music Awards. Her significant contributions to R&B music were honored by the Philippines Society of Composers, Singers, and Publishers. In 2015, after a successful tenure with GMA Network, she signed with Cornerstone Entertainment Inc. and moved to ABS-CBN.

Top Brand Affinities

Report Date: 2025-09-09

Kyla connects with 18-24 & 25-34 audiences and shows durable traction across PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. With a female-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 50,376 avg views per post; Youtube adds dependable engagement depth. Overlap with Jollibee, Alden, Penshoppe highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Kyla moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kyla score 0.49% — Low bucket.

Brand: JollibeeBrand: AldenBrand: Penshoppe

Followers:833,736

Engagements:4,045

Rate:0.5%

Posts:3,017

Avg Likes:3,710

Avg Comments:357

Avg Views:50,376

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 833,736 · Engagements 4,045 · Rate 0.5% Posts 3,017 · Views 50,376 · Avg Likes 3,710 · Avg Comments 357 · Avg Views 50,376	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 40% 13-17: 6% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (40%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	PHILIPPINES (81%) UNITED STATES (6%) UNITED ARAB EMIRATES (2%) CANADA (1%) SAUDI ARABIA (1%)	Top regions: PHILIPPINES (81%), UNITED STATES (6%), UNITED ARAB EMIRATES (2%)
Platform Engagement	Instagram: 1,478 avg likes/post · Youtube: 50,376 avg views/post	Best reach: Youtube 50,376 avg views; best engagement: Youtube 2,232 avg likes

Top Brand Affinities

Jollibee

Score: 59.77

Alden

Score: 29.15

Penshoppe

Score: 27.79

Yakult

Score: 11.73

Kraft Foods

Score: 8.30

T.G.I. Friday's

Score: 6.93

Pfizer

Score: 6.03

Tim Hortons

Score: 5.66

Coach

Score: 4.78

Sunnies Studios

Score: 4.70

Skechers

Score: 4.03

Pic Collage

Score: 3.95

Brand	Category	Score
Jollibee		59.77
Alden		29.15
Penshoppe		27.79
Yakult		11.73
Kraft Foods		8.30
T.G.I. Friday's		6.93
Pfizer		6.03
Tim Hortons		5.66
Coach		4.78
Sunnies Studios		4.70
Skechers		4.03
Pic Collage		3.95
KitKat		3.93
Dunkin' Donuts		3.78
Cadbury		3.10
Coffeegram		2.97
Preloved		2.94
McDonald's		2.64
Petronas		2.60
Starbucks		2.53
LEGOLAND		2.46
UNIQLO		2.44
Ferrero		2.38
Showtime		2.23
Snickers		2.10
Forever 21		1.99
Lacoste		1.90
KFC		1.87
Transformers		1.75
Pizza Lover		1.66
Sneakerhead		1.64
Sprite		1.61
Coachella		1.61
Huawei		1.57
New Balance		1.54
SheInside		1.49
Snapseed		1.43
Michael Kors		1.37
Maybelline		1.31
Bellagio		1.29
shein		1.29
H&M		1.27
Los Angeles Lakers		1.26
Mitsubishi Motors		1.24
Fujifilm		1.21
Travelgram		1.15
Samsung Group		1.12
Pandora		1.12
Universal		1.09
Guess		1.06