Kybba

Kybba

Country: US | Gender: male

Influence: 62.98% Fanbase: 34.44% Trending: 77.24% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

1,961,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 20:53:44 UTC

Genres

reggaereggaeelectronicmoombahtonbasshallafricanshatta

Biography

Kybba, the Amsterdam-based DJ and founder of the Basshall Movement, has revolutionized the urban/dancehall music scene with his unique blend of Latin and Caribbean vibes. His versatile production style has attracted hundreds of millions of views and streams, making his live sets highly popular online.

In 2024, Kybba embarked on a global tour, performing at major festivals and selling out club shows across multiple continents, including cities such as Amsterdam, Paris, Berlin, London, Barcelona, Madrid, Bogota, San Jose, Medellin, Mexico City, and Lisbon.

Kybba Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Kybba keeps 18-24 & 25-34 audiences engaged throughout COLOMBIA, UNITED STATES, FRANCE. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 326,600 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kybba score 1.83%Moderate bucket.
Followers:1,961,200
Engagements:35,831
Rate:1.8%
Posts:482
Views:349,171
Avg Likes:32,786
Avg Comments:156
Avg Views:349,171

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,961,200 · Engagements 35,831 · Rate 1.8%
Posts 482 · Views 349,171 · Avg Likes 32,786 · Avg Comments 156 · Avg Views 349,171
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 38%
35-44: 6%
13-17: 5%
Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries COLOMBIA (13%)
UNITED STATES (11%)
FRANCE (9%)
SPAIN (7%)
INDIA (6%)
Top regions: COLOMBIA (13%), UNITED STATES (11%), FRANCE (9%)
Platform Engagement Tiktok: 326,600 avg views/post · Youtube: 22,571 avg views/post Best reach: Tiktok 326,600 avg views; best engagement: Tiktok 32,300 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Kybba

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-30 05:00 UTC Kybba Razzmatazz 1 Barcelona, Spain
2026-01-31 05:00 UTC Kybba Plaza de Toros de Las Ventas Madrid, Spain

Trending Artist