Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,168,913
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:02 UTC
Genres
Biography
KWN stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The profile is heavily female (71%), and content lands hardest on Tiktok, where posts average 707,750 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with boohoo, Warner Music, ITV, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes KWN a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,168,913 · Engagements 187,595 · Rate 16.0% Posts 305 · Views 882,317 · Avg Likes 175,724 · Avg Comments 2,629 · Avg Views 882,317 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 30% 13-17: 9% 35-44: 7% |
Largest: 18-24 (54%); next: 25-34 (30%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (9%) SOUTH AFRICA (5%) SPAIN (2%) BRAZIL (2%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (9%), SOUTH AFRICA (5%) |
| Platform Engagement | Instagram: 63,818 avg likes/post · Tiktok: 707,750 avg views/post · Youtube: 174,567 avg views/post | Best reach: Tiktok 707,750 avg views; best engagement: Tiktok 107,150 avg likes |
Top Brand Affinities
boohoo
Warner Music
ITV
Depop
MISSGUIDED
Ellesse
True Religion
ASOS
SUSHISAMBA
Umbro
Donna Karan
Palm Angels
| Brand | Category | Score |
|---|---|---|
| boohoo | 34.57 | |
| Warner Music | 30.49 | |
| ITV | 28.65 | |
| Depop | 26.36 | |
| MISSGUIDED | 25.57 | |
| Ellesse | 25.04 | |
| True Religion | 23.69 | |
| ASOS | 22.26 | |
| SUSHISAMBA | 21.11 | |
| Umbro | 18.70 | |
| Donna Karan | 18.68 | |
| Palm Angels | 16.91 | |
| River Island | 16.70 | |
| Mixcloud | 15.96 | |
| Hennessy | 15.67 | |
| Kappa | 14.33 | |
| Shea Moisture | 13.94 | |
| SoundCloud | 12.51 | |
| Vauxhall | 12.21 | |
| Alexander McQueen | 11.85 | |
| Ableton | 11.80 | |
| Nasty Gal | 11.01 | |
| JACQUEMUS | 10.82 | |
| Selfridges | 10.43 | |
| Amazon Music | 10.02 | |
| Pro Tools | 9.88 | |
| Primark | 9.62 | |
| Champion | 9.21 | |
| Foot Locker | 9.11 | |
| Steve Madden | 9.11 | |
| Coach | 8.40 | |
| Beats Electronics | 7.55 | |
| Milani Cosmetics | 7.44 | |
| Pioneer | 7.35 | |
| Stüssy | 7.28 | |
| Spotify Music | 7.09 | |
| UGG | 6.94 | |
| Moncler | 6.94 | |
| Urban Outfitters | 6.68 | |
| shein | 6.63 | |
| Kiko | 6.37 | |
| BBC | 6.18 | |
| Topshop | 6.01 | |
| Fenty beauty | 5.90 | |
| Kodak | 5.81 | |
| BH Cosmetics | 5.74 | |
| Vivienne Westwood | 5.54 | |
| iHeartRadio Music Awards | 5.39 | |
| SheInside | 5.20 | |
| Puma | 5.18 |
Official Profiles
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LoginArtist: KWN
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















