Kwesi Arthur

Kwesi Arthur — pop artist from GH.

Kwesi Arthur is a rising Ghanaian hip-hop artist known for his unique blend of rap and Afrobeat influences. Hailing from Tema, Ghana, he has gained recognition…

Influence: 65.45% Fanbase: 62.20% Trending: 67.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 25.49% • Very Strong

As of 2025-09-13

2,261,113

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 20:55:21 UTC

Genres

popghanaian pophip-hop & rapghanaian hip hopothersworldwideafricanafrobeats

Biography

Kwesi Arthur is a rising Ghanaian hip-hop artist known for his unique blend of rap and Afrobeat influences. Hailing from Tema, Ghana, he has gained recognition for his introspective lyrics and catchy hooks, which have resonated with audiences both locally and internationally. With his distinct sound and undeniable talent, Kwesi Arthur has quickly become a standout artist in the African music scene, garnering a loyal fan base and critical acclaim.

Top Brand Affinities

Report Date: 2025-09-13

Kwesi Arthur keeps 18-24 & 25-34 audiences engaged throughout GHANA, UNITED STATES, SOUTH AFRICA. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 583,589 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Palm Angels, True Religion, Airtel supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kwesi Arthur score 4.73% — Very Strong bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Airtel

Followers:2,261,113

Engagements:106,969

Rate:4.7%

Posts:110

Avg Likes:99,948

Avg Comments:3,041

Avg Views:868,189

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,261,113 · Engagements 106,969 · Rate 4.7% Posts 110 · Views 868,189 · Avg Likes 99,948 · Avg Comments 3,041 · Avg Views 868,189	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 36% 13-17: 5% 35-44: 2%	Largest: 18-24 (57%); next: 25-34 (36%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	GHANA (92%) UNITED STATES (2%) SOUTH AFRICA (1%) UNITED ARAB EMIRATES (1%) NIGERIA (1%)	Top regions: GHANA (92%), UNITED STATES (2%), SOUTH AFRICA (1%)
Platform Engagement	Instagram: 17,087 avg likes/post · Tiktok: 284,600 avg views/post · Youtube: 583,589 avg views/post	Best reach: Youtube 583,589 avg views; best engagement: Tiktok 62,900 avg likes

Top Brand Affinities

Palm Angels

Score: 25.49

True Religion

Score: 13.39

Airtel

Score: 9.88

Champion

Score: 7.29

FashionNova

Score: 6.75

CNN

Score: 6.11

Vodafone

Score: 5.81

BALMAIN

Score: 4.71

Alexander McQueen

Score: 4.46

Dr. Martens

Score: 4.46

ASOS

Score: 4.10

Hennessy

Score: 4.06

Brand	Category	Score
Palm Angels		25.49
True Religion		13.39
Airtel		9.88
Champion		7.29
FashionNova		6.75
CNN		6.11
Vodafone		5.81
BALMAIN		4.71
Alexander McQueen		4.46
Dr. Martens		4.46
ASOS		4.10
Hennessy		4.06
Moncler		3.92
The North Face		2.98
SoundCloud		2.93
Polo Ralph Lauren		2.87
Los Angeles Lakers		2.77
Stüssy		2.74
Lacoste		2.68
MTV		2.68
Fenty beauty		2.68
Balenciaga		2.60
Timberland		2.57
New Balance		2.45
BBC		2.43
Versace		2.41
Christian Louboutin		2.37
Herbalife		2.32
Fendi		2.31
Carhartt		2.30
Kodak		2.25
FOREX		2.03
Gucci		1.98
Calvin Klein		1.88
Land Rover		1.84
Beats Electronics		1.79
Paramount Pictures		1.71
Mercedes-Benz		1.71
Converse		1.67
Bugatti		1.62
GIVENCHY		1.56
shein		1.55
NBA		1.51
Gymshark		1.46
Bershka		1.43
Louis Vuitton		1.41
Vogue		1.38
Sneakerhead		1.37
Hermès		1.36
SheInside		1.35