Kurt Darren

Kurt Darren — pop artist from ZA.

Kurt Darren is a prominent South African musician known for his high-energy performances at gatherings, weddings, and parties, uplifting people's spirits with…

Influence: 50.37% Fanbase: 28.09% Trending: 61.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 195.17% • Very Strong

As of 2025-09-08

147,724

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:19 UTC

Genres

popsouth african poppopmainstream popafricanafrikaans

Biography

Kurt Darren is a prominent South African musician known for his high-energy performances at gatherings, weddings, and parties, uplifting people's spirits with his music. With 9 SAMA Awards, over 12 Platinum, and 22 Gold Awards to his name, Darren has been a key figure in the South African music scene since the late 90s, consistently dominating charts nationwide as the "Captain of Sokkie," always delivering hit after hit. Experience the infectious energy of his latest track, "Bos Is My Kos (Kampvuur Mix)," perfect for cozy gatherings or outdoor adventures.

Top Brand Affinities

Report Date: 2025-09-08

Kurt Darren commands interest from 18-24 & 25-34 audiences in SOUTH AFRICA, NAMIBIA, UNITED STATES. With a male-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (30,021 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Standard Bank, Woolworths, Chantelle points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kurt Darren score 0.54% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Chantelle

Followers:147,724

Engagements:792

Rate:0.5%

Posts:2,767

Avg Likes:750

Avg Comments:28

Avg Views:38,917

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,724 · Engagements 792 · Rate 0.5% Posts 2,767 · Views 38,917 · Avg Likes 750 · Avg Comments 28 · Avg Views 38,917	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 29% 35-44: 16% 45-64: 12%	Largest: 18-24 (36%); next: 25-34 (29%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	SOUTH AFRICA (73%) NAMIBIA (4%) UNITED STATES (4%) UNITED KINGDOM (4%) NEW ZEALAND (2%)	Top regions: SOUTH AFRICA (73%), NAMIBIA (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 119 avg likes/post · Tiktok: 8,896 avg views/post · Youtube: 30,021 avg views/post	Best reach: Youtube 30,021 avg views; best engagement: Youtube 390 avg likes

Top Brand Affinities

Standard Bank

Score: 195.17

Woolworths

Score: 30.14

Chantelle

Score: 23.93

Titleist

Score: 10.32

Jagermeister

Score: 7.85

Isuzu

Score: 5.87

Emporium

Score: 5.01

Monster Beverage

Score: 4.50

Lindt

Score: 4.30

Nespresso

Score: 4.14

Bethesda Softworks

Score: 4.12

Billabong

Score: 3.79

Brand	Category	Score
Standard Bank		195.17
Woolworths		30.14
Chantelle		23.93
Titleist		10.32
Jagermeister		7.85
Isuzu		5.87
Emporium		5.01
Monster Beverage		4.50
Lindt		4.30
Nespresso		4.14
Bethesda Softworks		4.12
Billabong		3.79
Babybump		3.49
Sunnies Studios		2.78
Boeing		2.72
Herbalife		2.03
Guess		1.94
Under Armour		1.79
Land Rover		1.71
Toyota		1.71
ASICS		1.70
Volkswagen		1.65
Fujifilm		1.52
National Geographic		1.51
Oakley		1.44
H&M		1.44
Ford		1.40
UFC		1.37
KFC		1.36
Renault		1.36
Guinness		1.35
KTM		1.35
Huawei		1.33
Reebok		1.32
McLaren		1.28
Heineken		1.27
shein		1.26
Puma		1.23
Volvo		1.22
Red Bull		1.22
Vans		1.19
Universal		1.19
Spotify Music		1.14
Lego		1.12
Suzuki		1.11
Mazda		1.07
Pandora		1.06
Beats Electronics		1.04
McDonald's		1.02
Vogue		1.02