Kunmie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
318,904
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:42 UTC
Biography
Kunmie engages 18-24 & 25-34 audiences with repeatable results in NIGERIA, GHANA, KENYA. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (117,400 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around boohoo, A.P.C., Airtel, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 318,904 · Engagements 28,357 · Rate 8.9% Posts 92 · Views 117,400 · Avg Likes 26,903 · Avg Comments 719 · Avg Views 117,400 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 31% 13-17: 5% 35-44: 2% |
Largest: 18-24 (61%); next: 25-34 (31%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
NIGERIA (67%) GHANA (5%) KENYA (4%) INDIA (3%) CONGO - KINSHASA (2%) |
Top regions: NIGERIA (67%), GHANA (5%), KENYA (4%) |
| Platform Engagement | Instagram: 9,403 avg likes/post · Tiktok: 117,400 avg views/post | Best reach: Tiktok 117,400 avg views; best engagement: Tiktok 17,500 avg likes |
Top Brand Affinities
boohoo
A.P.C.
Airtel
FashionNova
CNN
FOREX
T.G.I. Friday's
Alibaba
Vogue
SoundCloud
Nivea
Balenciaga
| Brand | Category | Score |
|---|---|---|
| boohoo | 12.35 | |
| A.P.C. | 11.05 | |
| Airtel | 11.03 | |
| FashionNova | 10.56 | |
| CNN | 10.23 | |
| FOREX | 5.95 | |
| T.G.I. Friday's | 5.91 | |
| Alibaba | 5.85 | |
| Vogue | 5.01 | |
| SoundCloud | 4.27 | |
| Nivea | 3.96 | |
| Balenciaga | 3.15 | |
| BBC | 3.13 | |
| Kylie Cosmetics | 3.09 | |
| Comedy Central | 3.06 | |
| ASOS | 3.00 | |
| Fendi | 2.91 | |
| MTV | 2.40 | |
| Pepsi | 2.31 | |
| shein | 2.30 | |
| Christian Louboutin | 2.26 | |
| Timberland | 2.15 | |
| Adobe | 2.05 | |
| Dolce & Gabbana | 2.02 | |
| Versace | 1.86 | |
| Spotify Music | 1.85 | |
| SheInside | 1.81 | |
| Beats Electronics | 1.76 | |
| GIVENCHY | 1.75 | |
| Sprite | 1.74 | |
| musical.ly | 1.70 | |
| Rolex | 1.66 | |
| Burberry | 1.63 | |
| Coca-Cola | 1.57 | |
| Puma | 1.30 | |
| Huda Beauty | 1.28 | |
| Zara | 1.28 | |
| Gucci | 1.27 | |
| Nike | 1.26 | |
| Lexus | 1.23 | |
| Canon | 1.15 | |
| Supreme | 1.15 | |
| Samsung Group | 1.04 | |
| 0.96 | ||
| Nikon | 0.95 | |
| NBA | 0.95 | |
| FIFA | 0.93 | |
| Xbox | 0.92 | |
| Louis Vuitton | 0.92 | |
| Maybelline | 0.91 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
