Kumbia Kings

Kumbia Kings — pop artist from US.

Los Kumbia Kings were a leading force in Latin pop, known for their hit songs and production skills. Blending traditional Mexican cumbia with urban American…

Influence: 57.43% Fanbase: 35.27% Trending: 68.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.42% • Very Strong

As of 2025-09-10

305,492

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:30:00 UTC

Genres

poplatin poppoplatinlatintropicalcumbiaother latin music

Biography

Los Kumbia Kings were a leading force in Latin pop, known for their hit songs and production skills. Blending traditional Mexican cumbia with urban American styles, the group achieved regular number one hits before disbanding in 2003. In 2019, the original members reunited under founder Cruz Martínez, making a triumphant return to the music industry with sold-out concert tours across Latin America and plans for a highly anticipated new studio album after over a decade.

Los Kumbia Kings' legacy as hitmakers and innovative fusion artists endures, with their reunion sparking excitement among fans and industry insiders alike. The group's ability to draw large crowds and their upcoming studio album promise a continuation of their influential presence in the Latin music scene.

Top Brand Affinities

Report Date: 2025-09-10

Kumbia Kings draws 18-24 & 25-34 audiences and holds attention in MEXICO, INDIA, UNITED STATES. The skew is heavily female (78%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 82,600 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Univision, Houston Livestock Show and Rodeo, Cafecito makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kumbia Kings score 1.39% — Moderate bucket.

Brand: UnivisionBrand: Houston Livestock Show and RodeoBrand: Cafecito

Followers:305,492

Engagements:4,249

Rate:1.4%

Posts:406

Avg Likes:3,964

Avg Comments:76

Avg Views:82,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 305,492 · Engagements 4,249 · Rate 1.4% Posts 406 · Views 82,600 · Avg Likes 3,964 · Avg Comments 76 · Avg Views 82,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 33% 13-17: 5% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	MEXICO (79%) INDIA (39%) UNITED STATES (13%) INDONESIA (4%) BRAZIL (3%)	Top regions: MEXICO (79%), INDIA (39%), UNITED STATES (13%)
Platform Engagement	Instagram: 877 avg likes/post · Tiktok: 82,600 avg views/post	Best reach: Tiktok 82,600 avg views; best engagement: Tiktok 3,087 avg likes

Top Brand Affinities

Univision

Score: 35.42

Houston Livestock Show and Rodeo

Score: 24.87

Cafecito

Score: 7.48

shein

Score: 4.65

SheInside

Score: 3.74

Verizon

Score: 3.63

Lollapalooza

Score: 3.28

Tomorrowland

Score: 2.92

Pepsi

Score: 2.88

Too Faced Cosmetics

Score: 2.25

Anastasia Beverly Hills

Score: 2.08

Forever 21

Score: 2.04

Brand	Category	Score
Univision		35.42
Houston Livestock Show and Rodeo		24.87
Cafecito		7.48
shein		4.65
SheInside		3.74
Verizon		3.63
Lollapalooza		3.28
Tomorrowland		2.92
Pepsi		2.88
Too Faced Cosmetics		2.25
Anastasia Beverly Hills		2.08
Forever 21		2.04
Pandora		1.99
FashionNova		1.93
Victoria's Secret		1.90
Maybelline		1.88
Tarte Cosmetics		1.86
Paramount Pictures		1.71
Urban Decay Cosmetics		1.59
musical.ly		1.57
Target		1.56
Sephora		1.53
Coachella		1.52
Michael Kors		1.49
Chipotle Mexican Grill		1.46
Guess		1.38
Universal		1.38
UFC		1.36
NYX Cosmetics		1.27
Sony		1.26
Harley-Davidson		1.24
Rolex		1.20
Microsoft		1.20
Bellagio		1.20
L'Oréal Paris		1.20
WWE		1.19
Versace		1.17
Lamborghini		1.17
Mitsubishi		1.16
Vans		1.13
Pokemon Go		1.11
Spotify Music		1.11
Nikon		1.11
Samsung Group		1.08
Beats Electronics		1.07
SoundCloud		1.06
Canon		1.04
FIFA		1.03
Suzuki		1.02
Red Bull		1.00