Krewella

Krewella — pop artist from US.

Krewella, the boundary-pushing electronic duo of sisters Jahan and Yasmine Yousaf, have made a notable impact on the EDM scene. Their multicultural background…

Influence: 69.00% Fanbase: 70.78% Trending: 68.11% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 66.23% • Very Strong

As of 2025-09-08

1,603,862

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:21 UTC

Genres

popdance popelectronicelectropopedmelectro housepop dancedanceelectraelectronic

Biography

Krewella, the boundary-pushing electronic duo of sisters Jahan and Yasmine Yousaf, have made a notable impact on the EDM scene. Their multicultural background drives their unique sound, which they began honing in high school before breaking out in 2012 with their self-released EP, Play Hard. Since then, they've achieved chart success with hits like "Alive" and continued to push boundaries with albums like Get Wet and zer0.

In 2017, Krewella founded their own label, Mixed Kids Records, and have since released bold projects like New World Pt. 1 and the upcoming album, The Body Never Lies. Their music, described as a transformative exploration of personal and societal themes, has earned them acclaim and led to performances at major festivals and venues worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Krewella converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. Audience shape is heavily male (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 27,863 avg views per post, with supportive conversation on Instagram. Shared audience with iHeartRaves, Trancefamily, Tomorrowland underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Krewella score 0.17% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Tomorrowland

Followers:1,603,862

Engagements:2,778

Rate:0.2%

Posts:261

Avg Likes:2,581

Avg Comments:125

Avg Views:47,963

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,603,862 · Engagements 2,778 · Rate 0.2% Posts 261 · Views 47,963 · Avg Likes 2,581 · Avg Comments 125 · Avg Views 47,963	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 30% 13-17: 6% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (18%) INDIA (7%) BRAZIL (7%) INDONESIA (5%) MEXICO (4%)	Top regions: UNITED STATES (18%), INDIA (7%), BRAZIL (7%)
Platform Engagement	Instagram: 869 avg likes/post · Tiktok: 20,100 avg views/post · Youtube: 27,863 avg views/post	Best reach: Youtube 27,863 avg views; best engagement: Instagram 869 avg likes

Top Brand Affinities

iHeartRaves

Score: 66.23

Trancefamily

Score: 56.96

Tomorrowland

Score: 18.23

Mixcloud

Score: 17.87

Pioneer

Score: 16.46

Ableton

Score: 11.57

Bud Light

Score: 8.15

Lollapalooza

Score: 7.65

Hot Topic

Score: 7.53

Coachella

Score: 6.41

Jameson

Score: 5.55

Need for Speed

Score: 5.32

Brand	Category	Score
iHeartRaves		66.23
Trancefamily		56.96
Tomorrowland		18.23
Mixcloud		17.87
Pioneer		16.46
Ableton		11.57
Bud Light		8.15
Lollapalooza		7.65
Hot Topic		7.53
Coachella		6.41
Jameson		5.55
Need for Speed		5.32
iHeartRadio Music Awards		5.13
SoundCloud		5.08
Monster Beverage		4.54
NHL		4.54
Acura		4.19
Coors		4.03
Bacardi		3.93
Dunkin' Donuts		3.71
Jack Daniels		3.63
Pokemon Go		3.56
AMC		3.52
Ubisoft		3.50
Beats Electronics		3.32
GMC		3.31
Urban Outfitters		3.23
Abercrombie & Fitch		3.16
NFL		3.03
Dodge		2.95
Budweiser		2.82
Call of Duty		2.79
A Game of Tones		2.72
Showtime		2.65
Red Bull		2.64
Xbox		2.63
Vans		2.62
Chrysler		2.60
The North Face		2.55
Grand Theft Auto		2.51
Bellagio		2.49
MTV		2.49
Scion		2.46
Subaru		2.46
Lexus		2.38
Sneakerhead		2.34
Star Wars		2.33
Busch		2.33
Lululemon Athletica		2.30
Mazda		2.27