KREVA

KREVA — pop artist from JP.

In 2004, he made his solo major debut with "音色". Throughout his career, he has been consistently known as the "first" solo HIP HOP artist. Achieving the…

Influence: 53.28% Fanbase: 42.06% Trending: 58.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KOSÉ • 33.26% • Very Strong

As of 2025-09-09

346,080

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:59 UTC

Genres

popj-popasian popr&b, funk & souljapanese r&bhip-hop & raphip-hop/rapj-rapcontemporary hip hophip hop

Biography

In 2004, he made his solo major debut with "音色". Throughout his career, he has been consistently known as the "first" solo HIP HOP artist. Achieving the first-ever Oricon Weekly Ranking debut at number one for a HIP HOP solo artist with his 2nd album '愛・自分博', he also made history as the first Asian HIP HOP artist to appear on 'MTV Unplugged'. In addition to providing music and producing for various artists, he has hosted the music festival "908 FESTIVAL" since 2012. His contributions to the music industry were further recognized when September 8th was officially designated as "KREVA Day" by the Japan Anniversary Association in 2013.

In 2021, he digitally released a new album "LOOP END / LOOP START", which topped the Oricon Weekly Digital Album Ranking and the billboard JAPAN DOWNLOAD ALBUMS chart. Continuing his success, he held the KREVA CONCERT TOUR 2023 "NO REASON" with a special finale at Nippon Budokan, which was later released as a video. Moving forward, in April 2024 after becoming independent, he launched a new "educational entertainment" project titled 'KREVA CLASS -新しいラップの教室-' with Kenjiro Kobayashi as the scriptwriter and director. Celebrating his 20th solo anniversary, he embarked on a Billboard Live Tour in Tokyo and Osaka, followed by a series of projects announced on KREVA Day, including the exhibition and sale of his original lyrics and the release of his new album "Project K". The extensive KREVA LIVE 2025 "Project K Tour" covering 19 cities and 21 performances is set to further showcase his multifaceted talents as one of Japan's most prominent figures in the music industry, handling everything from songwriting and production to rapping and track-making.

Top Brand Affinities

Report Date: 2025-09-09

KREVA reliably reaches 18-24 & 25-34 audiences in JAPAN, UNITED STATES, BRAZIL. The base is heavily male (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (75,857 avg views per post); Instagram layers on depth and replies. The audience sits near KOSÉ, Isetan, Atmos, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KREVA score 2.90% — Strong bucket.

Brand: KOSÉBrand: IsetanBrand: Atmos

Followers:346,080

Engagements:10,040

Rate:2.9%

Posts:779

Avg Likes:10,010

Avg Comments:101

Avg Views:75,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 346,080 · Engagements 10,040 · Rate 2.9% Posts 779 · Views 75,857 · Avg Likes 10,010 · Avg Comments 101 · Avg Views 75,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 11% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	JAPAN (84%) UNITED STATES (3%) BRAZIL (1%) FRANCE (1%) TAIWAN (1%)	Top regions: JAPAN (84%), UNITED STATES (3%), BRAZIL (1%)
Platform Engagement	Instagram: 8,086 avg likes/post · Youtube: 75,857 avg views/post	Best reach: Youtube 75,857 avg views; best engagement: Instagram 8,086 avg likes

Top Brand Affinities

KOSÉ

Score: 33.26

Isetan

Score: 22.98

Atmos

Score: 16.24

A.P.C.

Score: 12.43

Maison Margiela

Score: 10.72

UNIQLO

Score: 10.59

Shake Shack

Score: 10.40

Bim

Score: 10.38

Paul Smith

Score: 10.33

Stüssy

Score: 10.20

New Era

Score: 10.20

The North Face

Score: 9.49

Brand	Category	Score
KOSÉ		33.26
Isetan		22.98
Atmos		16.24
A.P.C.		12.43
Maison Margiela		10.72
UNIQLO		10.59
Shake Shack		10.40
Bim		10.38
Paul Smith		10.33
Stüssy		10.20
New Era		10.20
The North Face		9.49
Snoopy And The Peanuts Gang		8.53
Bose		8.23
Shiseido		7.96
Vivienne Westwood		7.72
G-shock		7.46
Supreme		7.16
Summit Entertainment		7.05
Panasonic		6.95
New Balance		6.95
Kickstagram		6.55
Dr. Martens		6.22
UGG		6.21
Volcom		5.48
Champion		5.25
Reebok		5.21
Loewe		5.02
Converse		4.96
ASICS		4.70
Tiffany		4.66
Vans		4.64
Olympus		4.25
GAP		4.22
Pokemon		4.18
Carhartt		4.17
Jimmy Choo		4.04
UberEATS		3.99
Haribo		3.94
Costco		3.79
Polo Ralph Lauren		3.64
Yves Saint Laurent		3.47
IKEA		3.45
Timberland		3.44
KFC		3.44
Chanel		3.30
TOM FORD		3.23
MTV		3.13
Hermès		2.95
Nike		2.91