Kraftklub
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
854,541
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:36 UTC
Genres
Biography
Having written for various publications and websites, I am skilled at capturing the essence of an artist's work and presenting it in a compelling manner. Whether I'm dissecting the production techniques of a new album or exploring the cultural impact of a music festival, my goal is to offer readers a deeper understanding and appreciation of the music industry. With a passion for storytelling and a keen ear for music, I am dedicated to sharing the power and beauty of sound through my writing.
Kraftklub stands out with 18-24 & 25-34 audiences across GERMANY, AUSTRIA, UNITED STATES. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 84,221 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Commerzbank, Augustiner Helles, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Kraftklub a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 854,541 · Engagements 26,536 · Rate 3.1% Posts 2,255 · Views 110,321 · Avg Likes 26,304 · Avg Comments 166 · Avg Views 110,321 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 27% 35-44: 8% 13-17: 6% |
Largest: 18-24 (56%); next: 25-34 (27%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
GERMANY (81%) AUSTRIA (6%) UNITED STATES (2%) SPAIN (1%) SWITZERLAND (1%) |
Top regions: GERMANY (81%), AUSTRIA (6%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 20,651 avg likes/post · Tiktok: 26,100 avg views/post · Youtube: 84,221 avg views/post | Best reach: Youtube 84,221 avg views; best engagement: Instagram 20,651 avg likes |
Top Brand Affinities
Impericon
Commerzbank
Augustiner Helles
Hummel
Gamescom
Beck`s
Edeka
Braun
Lollapalooza
Ellesse
Lufthansa
Paulaner
| Brand | Category | Score |
|---|---|---|
| Impericon | 153.62 | |
| Commerzbank | 33.13 | |
| Augustiner Helles | 29.56 | |
| Hummel | 23.81 | |
| Gamescom | 23.28 | |
| Beck`s | 18.78 | |
| Edeka | 17.16 | |
| Braun | 16.85 | |
| Lollapalooza | 9.49 | |
| Ellesse | 9.23 | |
| Lufthansa | 9.08 | |
| Paulaner | 7.58 | |
| Lidl | 7.35 | |
| Jagermeister | 5.55 | |
| Polaroid | 5.37 | |
| Dr. Martens | 5.28 | |
| Carhartt | 5.24 | |
| Heinz | 4.90 | |
| Opel | 4.79 | |
| Daniel Wellington | 4.52 | |
| Vans | 4.37 | |
| Olympus | 4.04 | |
| Aperol | 4.02 | |
| ABC | 3.79 | |
| IKEA | 3.66 | |
| Leica | 3.61 | |
| Burger King | 3.38 | |
| Mitsubishi Motors | 3.20 | |
| Hollister Co | 3.18 | |
| ASICS | 3.06 | |
| Lindt | 3.01 | |
| Busch | 2.91 | |
| AMC | 2.85 | |
| Volkswagen | 2.79 | |
| Tomorrowland | 2.73 | |
| Urban Outfitters | 2.70 | |
| Audi | 2.70 | |
| Red Bull | 2.58 | |
| Primark | 2.57 | |
| Guinness | 2.54 | |
| ASOS | 2.52 | |
| Ray-Ban | 2.52 | |
| Geocaching | 2.42 | |
| Converse | 2.38 | |
| Kodak | 2.36 | |
| The North Face | 2.15 | |
| Sony | 2.08 | |
| Nintendo | 2.07 | |
| New Balance | 2.02 | |
| Michael Kors | 2.00 |
Official Profiles
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LoginArtist: Kraftklub
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-03 08:00 UTC | Kraftklub | Sport- und Kongresshalle | Schwerin, Germany | — |
| 2026-03-04 03:30 UTC | Kraftklub | Filmpalast Capitol Schwerin | Schwerin, Germany | |
| 2026-03-05 03:30 UTC | Kraftklub | Messe und Congress Centrum Halle Münsterland | Munster, Germany | |
| 2026-03-06 08:00 UTC | Kraftklub | Olympiahalle München | Munich, Germany | — |
| 2026-03-07 04:00 UTC | Kraftklub | Olympiastadion München | Munich, Germany | |
| 2026-03-08 04:00 UTC | Kraftklub | Stadthalle Graz | Graz, Austria | |
| 2026-03-09 02:30 UTC | Kraftklub | Wiener Stadthalle | Vienna, Austria | |
| 2026-03-12 03:00 UTC | Kraftklub | Max-Schmeling-Halle | Berlin, Germany | |
| 2026-03-14 03:00 UTC | Kraftklub | Rockhal | Esch-sur-Alzette, Luxembourg | |
| 2026-03-15 03:00 UTC | Kraftklub | PSD BANK DOME Düsseldorf | Düsseldorf, Germany | |
| 2026-03-16 02:00 UTC | Kraftklub | Messe Erfurt | Erfurt, Germany | |
| 2026-03-18 02:30 UTC | Kraftklub | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2026-03-20 02:30 UTC | Kraftklub | PSD Bank Nürnberg ARENA | Nuremberg, Germany | |
| 2026-03-21 03:00 UTC | Kraftklub | Messe Freiburg | Freiburg im Breisgau, Germany | |
| 2026-03-22 03:00 UTC | Kraftklub | Hallenstadion | Zürich, Switzerland | |
| 2026-03-24 03:00 UTC | Kraftklub | Volkswagen Halle Braunschweig | Brunswick, Germany | |
| 2026-03-25 03:00 UTC | Kraftklub | Sparkassen-Arena Kiel | Kiel, Germany | |
| 2026-03-27 02:30 UTC | Kraftklub | Jahrhunderthalle | Frankfurt, Germany | |
| 2026-03-28 02:30 UTC | Kraftklub | Jahrhunderthalle | Frankfurt, Germany | |
| 2026-03-29 03:00 UTC | Kraftklub | ÖVB-Arena | Bremen, Germany |
