KR$NA Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 8.71% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

KR$NA — hip-hop & rap artist from IN.

(Original) I make rap music 🇮🇳 (Rewritten) The artist is a rapper based in India, known for creating rap music.

KR$NA

Established

Country: IN | Gender: male | Artist ID: e9c5f016-67c9-11e9-8a71-e4434b2a4898

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Genres

hip-hop & rapdesi hip hophindi hip hophip-hop/rapdesi trapcontemporary hip hophip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 8.71% • Very Strong

As of 2025-09-09

3,271,010

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

(Original)
I make rap music 🇮🇳

(Rewritten)
The artist is a rapper based in India, known for creating rap music.

Report Date: 2025-09-09

KR$NA reaches 18-24 & 25-34 audiences concentrated in INDIA, PAKISTAN, NEPAL. The demographic tilt is heavily male (93%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 377,983 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to PlayerUnknown's Battlegrounds, MTV, Beats Electronics suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KR$NA score 10.14% — Very Strong bucket.

Brand: PlayerUnknown's BattlegroundsBrand: MTVBrand: Beats Electronics

Followers:3,271,010

Engagements:331,633

Rate:10.1%

Posts:354

Avg Likes:330,831

Avg Comments:2,468

Avg Views:377,983

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,271,010 · Engagements 331,633 · Rate 10.1% Posts 354 · Views 377,983 · Avg Likes 330,831 · Avg Comments 2,468 · Avg Views 377,983	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 26% 13-17: 8% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (26%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (89%) PAKISTAN (5%) NEPAL (2%) UNITED STATES (1%) BANGLADESH (1%)	Top regions: INDIA (89%), PAKISTAN (5%), NEPAL (2%)
Platform Engagement	Instagram: 312,148 avg likes/post · Youtube: 377,983 avg views/post	Best reach: Youtube 377,983 avg views; best engagement: Instagram 312,148 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 8.71

MTV

Score: 7.83

Beats Electronics

Score: 6.91

Snapseed

Score: 6.51

Bajaj

Score: 6.10

G-shock

Score: 5.47

Mahindra

Score: 5.44

Superdry

Score: 4.04

musical.ly

Score: 3.66

KTM

Score: 3.40

A Game of Tones

Score: 2.99

SoundCloud

Score: 2.95

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Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		8.71
MTV		7.83
Beats Electronics		6.91
Snapseed		6.51
Bajaj		6.10
G-shock		5.47
Mahindra		5.44
Superdry		4.04
musical.ly		3.66
KTM		3.40
A Game of Tones		2.99
SoundCloud		2.95
Adobe		2.85
Counter-Strike		2.69
Travelgram		2.66
Nikon		2.62
Puma		2.56
National Geographic		2.55
Tomorrowland		2.44
Canon		2.38
Levi's		2.37
Ray-Ban		2.31
FashionNova		2.29
Xiaomi		2.29
Spotify Music		2.21
Gymshark		2.08
Sneakerhead		2.05
Supreme		1.93
Grand Theft Auto		1.88
H&M		1.87
Red Bull		1.82
Sony		1.81
Call of Duty		1.76
FIFA		1.67
Ducati		1.57
Yamaha		1.56
WWE		1.55
UFC		1.54
Marvel Entertainment		1.50
Tommy Hilfiger		1.29
Lamborghini		1.21
Apple		1.18
Calvin Klein		1.18
Nike		1.16
Tesla Motors		1.12
Suzuki		1.09
Marvel		1.09
Rolex		1.08
Adidas		0.99
Samsung Group		0.97