KOTA the Friend

KOTA the Friend — hip-hop & rap artist from US.

Brooklyn rapper Kota the Friend has carved out a unique niche in the hip-hop scene, eschewing mainstream trap sounds for introspective lyrics, jazz-influenced…

Influence: 61.41% Fanbase: 47.66% Trending: 68.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.34% • Very Strong

As of 2025-09-08

850,294

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:21:16 UTC

Genres

hip-hop & raphip hopraphip-hop/rapunderground hip hopcontemporary hip hoptrap

Biography

Brooklyn rapper Kota the Friend has carved out a unique niche in the hip-hop scene, eschewing mainstream trap sounds for introspective lyrics, jazz-influenced beats, and well-crafted production. His discography includes standout albums like 2020's Everything and 2022's MEMO, along with collaborative projects such as To Kill a Sunrise and To See a Sunset with producer Statik Selektah. Kota's independent spirit and commitment to creative control have earned him critical acclaim and a dedicated fan base.

Born in Brooklyn in 1992, Kota the Friend's musical journey began with trumpet playing at a young age and evolved into a passion for music production in high school. After establishing himself as a solo artist in 2017, he gained recognition for his distinctive blend of jazzy elements and R&B influences in his music. Despite offers from major labels, Kota opted to remain independent, releasing projects like FOTO, Lyrics to GO series, and successful albums like Everything. With each release, Kota continues to push boundaries and showcase his talent as a versatile artist in the rap landscape.

Top Brand Affinities

Report Date: 2025-09-08

KOTA the Friend commands interest from 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, PHILIPPINES. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (4,065 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Live Nation, Akai, SoundCloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KOTA the Friend score 0.44% — Low bucket.

Brand: Live NationBrand: AkaiBrand: SoundCloud

Followers:850,294

Engagements:3,757

Rate:0.4%

Posts:859

Avg Likes:3,701

Avg Comments:136

Avg Views:6,941

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 850,294 · Engagements 3,757 · Rate 0.4% Posts 859 · Views 6,941 · Avg Likes 3,701 · Avg Comments 136 · Avg Views 6,941	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 34% 13-17: 7% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (34%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (40%) SOUTH AFRICA (10%) PHILIPPINES (5%) CANADA (4%) BRAZIL (4%)	Top regions: UNITED STATES (40%), SOUTH AFRICA (10%), PHILIPPINES (5%)
Platform Engagement	Instagram: 3,035 avg likes/post · Tiktok: 4,065 avg views/post · Youtube: 2,876 avg views/post	Best reach: Tiktok 4,065 avg views; best engagement: Instagram 3,035 avg likes

Top Brand Affinities

Live Nation

Score: 22.34

Akai

Score: 14.47

SoundCloud

Score: 12.99

Ableton

Score: 12.64

Pro Tools

Score: 10.22

New Era

Score: 9.99

Amazon Music

Score: 9.63

Beats Electronics

Score: 8.66

Champion

Score: 5.87

Spotify Music

Score: 5.52

Pacific Northwest Wonderland

Score: 5.39

Hennessy

Score: 5.33

Brand	Category	Score
Live Nation		22.34
Akai		14.47
SoundCloud		12.99
Ableton		12.64
Pro Tools		10.22
New Era		9.99
Amazon Music		9.63
Beats Electronics		8.66
Champion		5.87
Spotify Music		5.52
Pacific Northwest Wonderland		5.39
Hennessy		5.33
Cartoon Network		4.90
iHeartRadio Music Awards		4.78
Nice Kicks		4.70
Kodak		4.69
Verizon		4.46
ESPN		4.35
Supreme		4.12
Coachella		4.01
Nickelodeon		3.95
Los Angeles Lakers		3.92
Coors		3.54
Carhartt		3.38
FashionNova		3.27
Sneakerhead		3.21
Lululemon Athletica		3.10
Stüssy		2.82
Comedy Central		2.78
Vans		2.78
Urban Outfitters		2.75
New Balance		2.73
Timberland		2.65
Sprite		2.63
NBA		2.60
Lollapalooza		2.47
The North Face		2.41
MTV		2.41
Converse		2.41
Dr. Martens		2.28
Puma		2.26
NFL		2.18
Polo Ralph Lauren		2.16
Chrysler		2.13
Fenty beauty		2.13
Nike		2.10
GAP		2.07
Fujifilm		2.01
A Game of Tones		1.98
shein		1.84