Kormac

Kormac — jazz & standards artist from IE.

Kormac, a former hip-hop scratch DJ and MPC beat-maker, has evolved into a unique artist who blends samples and live recordings of acoustic instruments. His…

Influence: 50.06% Fanbase: 22.39% Trending: 63.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arnotts • 162.71% • Very Strong

As of 2025-09-09

3,688

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:58 UTC

Genres

jazz & standardsnu jazzswingelectronicelectronicelectro swingother electronic music

Biography

Kormac, a former hip-hop scratch DJ and MPC beat-maker, has evolved into a unique artist who blends samples and live recordings of acoustic instruments. His latest album, Equivalent Exchange, features collaborations with various artists and a full suite written for an orchestra, showcasing his innovative approach to music. His live shows, including a sold-out performance at the National Concert Hall in Dublin, have garnered critical acclaim.

In addition to his music career, Kormac has composed soundtracks for various projects, including Stephen Night's series THIS TOWN on BBC1 and IPlayer. He has also worked on scoring TV series like Professionals and Red Election, as well as documentaries and feature films. With a rich performance history at festivals and tours worldwide, Kormac has shared the stage with notable musicians such as Portishead, Nas, and Flaming Lips, solidifying his reputation as a versatile and talented artist.

Top Brand Affinities

Report Date: 2025-09-09

Kormac keeps 25-34 & 35-44 audiences engaged throughout IRELAND, UNITED KINGDOM, UNITED STATES. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 41 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Arnotts, Mixcloud, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kormac score 1.11% — Moderate bucket.

Brand: ArnottsBrand: MixcloudBrand: MOOG

Followers:3,688

Engagements:41

Rate:1.1%

Posts:223

Avg Likes:41

Avg Comments:2

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,688 · Engagements 41 · Rate 1.1% Posts 223 · Views 0 · Avg Likes 41 · Avg Comments 2 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 30% 18-24: 13% 45-64: 13%	Largest: 25-34 (43%); next: 35-44 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	IRELAND (68%) UNITED KINGDOM (8%) UNITED STATES (4%) ITALY (2%) FRANCE (2%)	Top regions: IRELAND (68%), UNITED KINGDOM (8%), UNITED STATES (4%)
Platform Engagement	Instagram: 41 avg likes/post	best engagement: Instagram 41 avg likes

Top Brand Affinities

Arnotts

Score: 162.71

Mixcloud

Score: 57.12

MOOG

Score: 41.13

Warner Music

Score: 38.99

Ableton

Score: 38.33

Guinness

Score: 32.78

Launchpad

Score: 32.09

Live Nation

Score: 30.56

Amazon Music

Score: 30.21

Jameson

Score: 25.34

Kurt Geiger

Score: 25.09

Diageo

Score: 24.69

Brand	Category	Score
Arnotts		162.71
Mixcloud		57.12
MOOG		41.13
Warner Music		38.99
Ableton		38.33
Guinness		32.78
Launchpad		32.09
Live Nation		30.56
Amazon Music		30.21
Jameson		25.34
Kurt Geiger		25.09
Diageo		24.69
Ryanair		23.92
Pro Tools		22.27
Pioneer		21.43
Lionsgate		21.32
Trancefamily		20.64
Akai		19.23
Blackmagic Design		18.46
Akg		18.29
Carlsberg		17.67
Arri		16.77
Aeropress		15.36
Atmos		14.39
Nasty Gal		11.23
HBO Max		11.19
Hennessy		11.13
Absolut		10.92
Zalando		10.53
Tesco		9.40
Sennheiser		9.31
The Ritz-Carlton		8.03
River Island		7.75
Beats Electronics		7.74
Bacardi		7.65
Spotify Music		7.52
SoundCloud		6.84
Tate Modern		6.83
Primark		6.77
Wilton		6.70
Vodafone		6.37
Jagermeister		5.99
BBC		5.94
Bose		5.72
Fanta		5.72
iHeartRadio Music Awards		5.41
Kickstarter		4.98
ASOS		4.92
NBC		4.84
Campari		4.74