Kora
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
23,962
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:07:14 UTC
Genres
Biography
In 2019, Kora evolved with a new lineup featuring core members and additional talented musicians from renowned bands like Shapeshifter and Hollie Smith. Their consistent release of new music, refined through live performances, has solidified Kora's reputation as a timeless and iconic group in the New Zealand music scene.
Kora resonates with 25-34 & 18-24 audiences and sustains presence in NEW ZEALAND, AUSTRALIA, UNITED STATES. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 35,100 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Air New Zealand, Ultimate Ears, TUI maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,962 · Engagements 468 · Rate 2.0% Posts 111 · Views 36,516 · Avg Likes 462 · Avg Comments 9 · Avg Views 36,516 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 32% 35-44: 18% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (32%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
NEW ZEALAND (62%) AUSTRALIA (11%) UNITED STATES (10%) POLAND (3%) UNITED KINGDOM (2%) |
Top regions: NEW ZEALAND (62%), AUSTRALIA (11%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 150 avg likes/post · Tiktok: 35,100 avg views/post · Youtube: 1,416 avg views/post | Best reach: Tiktok 35,100 avg views; best engagement: Tiktok 290 avg likes |
Top Brand Affinities
Air New Zealand
Ultimate Ears
TUI
TUI Group
Afterpay
Kmart
MOOG
Akg
Mixcloud
Sennheiser
Jim Beam
New Line Cinema
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 187.12 | |
| Ultimate Ears | 87.71 | |
| TUI | 62.90 | |
| TUI Group | 62.34 | |
| Afterpay | 25.57 | |
| Kmart | 17.79 | |
| MOOG | 16.81 | |
| Akg | 14.81 | |
| Mixcloud | 14.76 | |
| Sennheiser | 14.23 | |
| Jim Beam | 13.49 | |
| New Line Cinema | 13.43 | |
| Holden | 12.73 | |
| Qantas | 10.23 | |
| Vodafone | 9.96 | |
| Arbonne | 9.18 | |
| Pioneer | 8.07 | |
| Pro Tools | 8.01 | |
| Sunnies Studios | 7.73 | |
| Ableton | 7.18 | |
| iHeartRadio Music Awards | 6.99 | |
| Pilsner Urquell | 6.15 | |
| MamaBear | 5.39 | |
| Geocaching | 5.17 | |
| Showtime | 4.80 | |
| Spotify Music | 4.69 | |
| Heineken | 4.47 | |
| Beats Electronics | 4.17 | |
| Lush | 4.14 | |
| Babybump | 4.10 | |
| Cadbury | 4.09 | |
| Emporium | 3.76 | |
| UFC | 3.63 | |
| Panasonic | 3.61 | |
| Bentley | 3.59 | |
| Smirnoff | 3.57 | |
| Columbia Pictures | 3.53 | |
| UberEATS | 3.44 | |
| Billabong | 3.37 | |
| Jack Daniels | 3.15 | |
| McLaren | 3.02 | |
| Uber | 2.83 | |
| Coachella | 2.81 | |
| Guinness | 2.70 | |
| Stüssy | 2.66 | |
| GoPro | 2.54 | |
| Red Bull | 2.45 | |
| Tomorrowland | 2.42 | |
| Monster Beverage | 2.37 | |
| SoundCloud | 2.35 |
Official Profiles
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LoginArtist: Kora
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 218,863
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Kora | Sala B | Madrid, Spain | |
| 2026-01-01 04:00 UTC | Kora | Hagley Park | Christchurch, New Zealand | — |
| 2026-01-24 08:00 UTC | The Valley Festival 2026 | The Church | Queenstown, New Zealand | — |
| 2026-01-26 20:00 UTC | The Valley 2026 | The Church Cellar Door and Cafe | gibbston, New Zealand | — |
| 2026-02-01 00:00 UTC | Manfeild Live 2026 | Manfeild Circuit Chris Amon | Feilding, New Zealand | — |
| 2026-02-28 03:00 UTC | Electric Avenue Music Festival 2026 | Hagley Park | Christchurch, New Zealand | — |















