Konfuz

Konfuz — pop artist from RU.

Konfuz is a young and popular hitmaker known for tracks like "KaiF Ty Poymala", "Ratata", "Uti Putishka", "Propal Interes", and "Ne Smotri". His songs have…

Influence: 67.09% Fanbase: 55.18% Trending: 73.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

1,564,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-01-01 11:08:08 UTC

Genres

poppoprussian popalternativealternativehip-hop & raprussian hip hopraphip hoptrap

Biography

Konfuz is a young and popular hitmaker known for tracks like "KaiF Ty Poymala", "Ratata", "Uti Putishka", "Propal Interes", and "Ne Smotri". His songs have garnered hundreds of millions of streams and consistently rank high on music charts across platforms like Apple Music, VK Music, and Yandex Music, with music videos amassing millions of views.

In 2020, Konfuz released his debut track "Uti Putishka", which quickly gained over 30 million streams and went viral on social media. The following year, he dropped "KaiF Ty Poymala", which has been streamed over 220 million times and garnered over 59 million views on YouTube. Additionally, the track has inspired over 850 thousand TikTok videos and maintained its position on streaming platform charts for over 2.5 years. Recently, his track "Ratata" has also gained immense popularity globally, particularly in countries like Germany, France, Turkey, Italy, and Poland, with the music video surpassing 65 million views on YouTube and the track exceeding 155 million streams. Currently, Konfuz is actively touring and continuing to evolve his craft.

Top Brand Affinities

Report Date: 2025-09-09

Konfuz converts attention from 18-24 & 25-34 audiences across RUSSIA, UKRAINE, UNITED STATES. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 19,700 avg views per post, with supportive conversation on Tiktok. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Konfuz score 0.12% — Low bucket.

Followers:1,564,000

Engagements:1,862

Rate:0.1%

Posts:1,784

Avg Likes:1,668

Avg Comments:70

Avg Views:25,594

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,564,000 · Engagements 1,862 · Rate 0.1% Posts 1,784 · Views 25,594 · Avg Likes 1,668 · Avg Comments 70 · Avg Views 25,594	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 11% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	RUSSIA (29%) UKRAINE (10%) UNITED STATES (9%) GERMANY (6%) FRANCE (4%)	Top regions: RUSSIA (29%), UKRAINE (10%), UNITED STATES (9%)
Platform Engagement	Tiktok: 19,700 avg views/post · Youtube: 5,894 avg views/post	Best reach: Tiktok 19,700 avg views; best engagement: Tiktok 1,370 avg likes