Kojey Radical

Kojey Radical — hip-hop & rap artist from GB.

British Ghanaian artist Kojey Radical, hailing from East London, is a versatile and boundary-pushing creative force in the UK music scene. Blending genres…

Influence: 54.83% Fanbase: 31.46% Trending: 66.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 32.60% • Very Strong

As of 2025-09-10

260,007

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:38 UTC

Genres

hip-hop & raphip-hop/rapuk alternative hip hopcontemporary hip hophip hop

Biography

British Ghanaian artist Kojey Radical, hailing from East London, is a versatile and boundary-pushing creative force in the UK music scene. Blending genres seamlessly from rap to spoken word and beyond, Kojey is known for his authentic and uncompromising artistry, extending into fashion, art, and film. His debut album "Reason To Smile," released in March 2022, has garnered widespread acclaim, earning him nominations for prestigious awards like the Mercury Music Prize, Mobo Awards, and Brit Awards in 2023. Kojey Radical's work is celebrated for its innovation and impact on the British music landscape.

Top Brand Affinities

Report Date: 2025-09-10

Kojey Radical stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (63%), and content lands hardest on Tiktok, where posts average 2,369 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, ITV, Selfridges, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Kojey Radical a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kojey Radical score 0.73% — Low bucket.

Brand: MixcloudBrand: ITVBrand: Selfridges

Followers:260,007

Engagements:1,899

Rate:0.7%

Posts:272

Avg Likes:1,857

Avg Comments:80

Avg Views:3,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 260,007 · Engagements 1,899 · Rate 0.7% Posts 272 · Views 3,869 · Avg Likes 1,857 · Avg Comments 80 · Avg Views 3,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 42% 35-44: 8% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (42%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (24%) BRAZIL (5%) FRANCE (5%) SOUTH AFRICA (4%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (24%), BRAZIL (5%)
Platform Engagement	Instagram: 1,442 avg likes/post · Tiktok: 2,369 avg views/post · Youtube: 1,500 avg views/post	Best reach: Tiktok 2,369 avg views; best engagement: Instagram 1,442 avg likes

Top Brand Affinities

Mixcloud

Score: 32.60

ITV

Score: 16.18

Selfridges

Score: 15.36

Marni

Score: 13.67

Amazon Music

Score: 13.47

True Religion

Score: 13.38

Akai

Score: 13.26

Nasty Gal

Score: 12.59

New Era

Score: 11.88

Marks & Spencer

Score: 11.30

Depop

Score: 11.02

JACQUEMUS

Score: 10.91

Brand	Category	Score
Mixcloud		32.60
ITV		16.18
Selfridges		15.36
Marni		13.67
Amazon Music		13.47
True Religion		13.38
Akai		13.26
Nasty Gal		12.59
New Era		11.88
Marks & Spencer		11.30
Depop		11.02
JACQUEMUS		10.91
ASOS		10.91
Tate Modern		10.15
Ableton		9.99
Jean Paul Gaultier		9.93
Vauxhall		9.85
Fred Perry		9.68
Stella McCartney		9.52
Acne Studios		9.29
Stone Island		8.96
Alexander McQueen		8.75
Glossier		8.71
Clarks		8.70
boohoo		8.53
SoundCloud		8.47
Next		8.17
Paul Smith		7.91
Pioneer		7.90
Maison Margiela		7.80
Dr. Martens		7.66
MISSGUIDED		7.22
Loewe		7.16
Foot Locker		7.11
River Island		6.96
Beats Electronics		6.91
Vivienne Westwood		6.69
Kodak		6.36
Spotify Music		6.12
Coach		6.06
Fenty beauty		5.89
Urban Outfitters		5.81
Topshop		5.73
BBC		5.60
Stüssy		5.58
Harrods		5.37
Champion		5.20
Carhartt		5.00
Jimmy Choo		4.97
Miu Miu		4.75