Koffee

Koffee — reggae artist from JM.

At just 19 years old, musician Mikayla "Koffee" Simpson exudes humility despite her immense talent and global appeal. Standing at 5'0, the self-described…

Influence: 63.03% Fanbase: 50.78% Trending: 69.16% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 13.64% • Very Strong

As of 2025-09-08

3,242,866

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:18 UTC

Genres

reggaedancehallreggaemodern reggaeroots reggae

Biography

At just 19 years old, musician Mikayla "Koffee" Simpson exudes humility despite her immense talent and global appeal. Standing at 5'0, the self-described "sing-jay-guitarist" is a rising star in the music industry, recognized for her innovative and socially conscious approach to music.

Koffee's mission is to inspire positive change on a global scale, emphasizing the importance of collective impact over individual success. She aims to use her music as a tool for spreading positivity and creating a meaningful movement that resonates with people beyond material wealth and personal achievements.

Top Brand Affinities

Report Date: 2025-09-08

Koffee maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, JAMAICA, KENYA. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 65,632 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, Akai, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Koffee score 2.62% — Strong bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:3,242,866

Engagements:84,967

Rate:2.6%

Posts:48

Avg Likes:84,800

Avg Comments:2,459

Avg Views:65,632

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,242,866 · Engagements 84,967 · Rate 2.6% Posts 48 · Views 65,632 · Avg Likes 84,800 · Avg Comments 2,459 · Avg Views 65,632	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 7% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (29%) JAMAICA (10%) KENYA (7%) UNITED KINGDOM (6%) FRANCE (4%)	Top regions: UNITED STATES (29%), JAMAICA (10%), KENYA (7%)
Platform Engagement	Instagram: 81,326 avg likes/post · Tiktok: 0 avg views/post · Youtube: 65,632 avg views/post	Best reach: Youtube 65,632 avg views; best engagement: Instagram 81,326 avg likes

Top Brand Affinities

Mixcloud

Score: 13.64

Akai

Score: 11.27

Amazon Music

Score: 9.26

Hennessy

Score: 8.48

Clarks

Score: 7.04

Pioneer

Score: 6.28

boohoo

Score: 6.16

Champion

Score: 5.95

FashionNova

Score: 5.80

MISSGUIDED

Score: 5.67

SoundCloud

Score: 4.80

ASOS

Score: 4.32

Brand	Category	Score
Mixcloud		13.64
Akai		11.27
Amazon Music		9.26
Hennessy		8.48
Clarks		7.04
Pioneer		6.28
boohoo		6.16
Champion		5.95
FashionNova		5.80
MISSGUIDED		5.67
SoundCloud		4.80
ASOS		4.32
Margaritaville		4.15
CNN		4.12
MTV		3.80
Fenty beauty		3.70
Bacardi		3.52
Beats Electronics		3.35
Spotify Music		3.33
Versace		3.27
shein		3.26
Timberland		2.89
Sneakerhead		2.75
Urban Outfitters		2.70
Kodak		2.61
Vogue		2.52
SheInside		2.51
Topshop		2.40
Dr. Martens		2.30
Paramount Pictures		2.29
Polo Ralph Lauren		2.27
Puma		2.24
Christian Louboutin		2.06
Balenciaga		2.00
Dolce & Gabbana		1.99
Supreme		1.98
BBC		1.98
NBA		1.97
H&M		1.96
Los Angeles Lakers		1.88
Gucci		1.81
Fendi		1.77
Burberry		1.65
Nike		1.64
Coachella		1.64
Forever 21		1.64
Target		1.57
FOREX		1.55
Zara		1.54
New Balance		1.49