Koe Wetzel

Koe Wetzel

Country: US | Gender: male

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Influential: 59.48% Fanbase: 54.22% Trending: 62.11%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 69.73% • Very Strong

As of 2025-08-10

2,149,692

Social Media Followers

As of 2025-08-10

00:00:00

Hours Airplay

Updated 2025-10-03 22:04:58 UTC

Genres

countrycountrytexas countrycontemporary country

Scores

Score: DMDB 59.50% | Fanbase 54.20% | Trending 62.10% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Texas, Koe Wetzel is a genre-defying singer-songwriter who effortlessly blends country, rock, hip-hop, and Nineties grunge in his music. With hits like “Love,” “Drunk Driving,” and “Creeps,” Wetzel has captured the hearts of fans and earned multiple certifications for his songs. Known for his raw and honest lyrics, Wetzel’s live concerts are described as "total chaos," drawing in massive crowds and selling out venues worldwide. In 2023, he sold over 275,000 tickets and was featured on POLLSTAR’s Top Worldwide Tours for the third time. Wetzel is set to release his new album, 9 Lives, on July 19 and will be opening for Morgan Wallen on his One Night at a Time Stadium Tour, as well as headlining his own Damn Near Normal World Tour and performing at major festivals this summer.
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Koe Wetzel Marketing Affinity & Brand Fit Data

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Report Date: 2025-08-10

Koe Wetzel keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, CANADA, NIGERIA. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 135,850 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Houston Livestock Show and Rodeo, Ariat, Sherri Hill supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Koe Wetzel score 1.50% — Moderate bucket.
Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Sherri Hill
Followers:2,149,692
Engagements:32,196
Rate:1.5%
Posts:2,671
Views:143,848
Avg Likes:30,526
Avg Comments:209
Avg Views:143,848

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,149,692 · Engagements 32,196 · Rate 1.5%
Posts 2,671 · Views 143,848 · Avg Likes 30,526 · Avg Comments 209 · Avg Views 143,848 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 33%
35-44: 12%
13-17: 6%
 Largest: 18-24 (44%); next: 25-34 (33%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0% 		Skews male (66%)
Top Countries UNITED STATES (93%)
CANADA (3%)
NIGERIA (2%)
UNITED KINGDOM (1%)
AUSTRALIA (0%)
 Top regions: UNITED STATES (93%), CANADA (3%), NIGERIA (2%)
Platform Engagement Instagram: 13,589 avg likes/post · Tiktok: 135,850 avg views/post · Youtube: 7,998 avg views/post Best reach: Tiktok 135,850 avg views; best engagement: Tiktok 16,800 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Entertainment
Score: 69.73
Ariat
Apparel & Fashion
Score: 64.56
Sherri Hill
Apparel & Fashion
Score: 34.44
Miller Lite
Alcoholic Beverages
Score: 34.21
RAM Trucks
Automotive
Score: 21.00
Coors
Alcoholic Beverages
Score: 19.33
Crown Royal
Alcoholic Beverages
Score: 13.65
Bud Light
Alcoholic Beverages
Score: 13.52
Margaritaville
Apparel & Fashion
Score: 13.05
Tagaz
Automotive
Score: 12.34
Carhartt
Apparel & Fashion
Score: 12.29
Busch
Beverages
Score: 10.97
Top Brand Affinities
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Brand Category Score
Houston Livestock Show and Rodeo Entertainment 69.73
Ariat Apparel & Fashion 64.56
Sherri Hill Apparel & Fashion 34.44
Miller Lite Alcoholic Beverages 34.21
RAM Trucks Automotive 21.00
Coors Alcoholic Beverages 19.33
Crown Royal Alcoholic Beverages 13.65
Bud Light Alcoholic Beverages 13.52
Margaritaville Apparel & Fashion 13.05
Tagaz Automotive 12.34
Carhartt Apparel & Fashion 12.29
Busch Beverages 10.97
GMC Automotive 10.96
Barstool Sports Entertainment 10.12
Dr Pepper Beverages 9.60
Chick-fil-A Restaurants & Food Service 7.73
Cadillac Automotive 5.62
Steve Madden Apparel & Fashion 5.18
Monster Beverage Beverages 5.15
American Eagle Apparel & Fashion 5.00
Dodge Automotive 4.92
Verizon Telecom & Internet Services 4.92
Jeep Automotive 4.90
Free People Apparel & Fashion 4.89
Chevrolet Automotive 4.78
Target Apparel 4.63
Pacific Northwest Wonderland Apparel & Fashion 4.57
Budweiser Beverages 4.53
Kroger Grocery & Pantry 4.53
Taco Bell Restaurants & Food Service 4.43
Redken Beauty & Personal Care 4.36
Heinz Food & Snacks 4.27
OLD NAVY Apparel & Fashion 4.21
Walmart E-commerce & Marketplaces 4.08
Ford Automotive 3.93
Holden Automotive 3.90
iHeartRadio Music Awards Entertainment 3.86
Harley-Davidson Automotive 3.84
Chrysler Automotive 3.81
Oakley Apparel & Fashion 3.76
NBC Entertainment & Media 3.73
ESPN Entertainment & Media 3.22
NHL Sports & Outdoors 2.97
Under Armour Apparel & Fashion 2.92
PetSmart Pet Supplies 2.90
Jack Daniels Beverages 2.80
Bentley Automotive 2.66
Costco Grocery & Pantry 2.58
Gymshark Apparel & Fashion 2.52
NFL Sports & Outdoors 2.40

Official Profiles

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Artist: Koe Wetzel

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Koe Wetzel today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-05-27)

Total: 10,189,623

PLATFORM TOTAL %
Spotify Spotify 8,269,346 81.15%
Pandora Pandora 1,687,399 16.56%
Last.fm Last.fm 125,108 1.23%
Audiomack Audiomack 107,770 1.06%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 15:24:58 High Road Kiss FM De Pere, WI, US 154
2025-08-22 15:22:23 High Road GO Country Stockholm, SE 163
2025-08-22 15:14:51 High Road WOGK-FM Ocala, FL, US 165
2025-08-22 15:14:30 High Road KMCK-FM (Power Arkansas 105.7FM) Fayetteville, AR, US 166
2025-08-22 15:03:49 High Road KTTS-FM Springfield, IL, US 150
2025-08-22 15:03:40 High Road WZZK-FM Birmingham, AL, US 159
2025-08-22 14:47:51 High Road WUSN-FM (US99 Radio Chicago 99.5 FM) Chicago, IL, US 161
2025-08-22 14:46:35 High Road 1075 KZL Winston-Salem, NC, US 160
2025-08-22 14:38:38 High Road Beat Radio Jerusalem, IL 167
2025-08-22 14:22:41 High Road Z104 Price, UT, US 2

Popularity (2025-10-02)

Platform%
No data.
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