Koe Wetzel

Koe Wetzel — country artist from US.

Hailing from Texas, Koe Wetzel is a genre-defying singer-songwriter who effortlessly blends country, rock, hip-hop, and Nineties grunge in his music. With hits…

Influence: 59.48% Fanbase: 54.22% Trending: 62.11% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 69.73% • Very Strong

As of 2025-08-10

2,149,692

Social Media Followers

As of 2025-08-10

00:00:00

Hours Airplay

2025-12-07 12:13:27 UTC

Genres

countrycountrytexas countrycontemporary country

Biography

Hailing from Texas, Koe Wetzel is a genre-defying singer-songwriter who effortlessly blends country, rock, hip-hop, and Nineties grunge in his music. With hits like “Love,” “Drunk Driving,” and “Creeps,” Wetzel has captured the hearts of fans and earned multiple certifications for his songs. Known for his raw and honest lyrics, Wetzel’s live concerts are described as "total chaos," drawing in massive crowds and selling out venues worldwide. In 2023, he sold over 275,000 tickets and was featured on POLLSTAR’s Top Worldwide Tours for the third time. Wetzel is set to release his new album, 9 Lives, on July 19 and will be opening for Morgan Wallen on his One Night at a Time Stadium Tour, as well as headlining his own Damn Near Normal World Tour and performing at major festivals this summer.

Top Brand Affinities

Report Date: 2025-08-10

Koe Wetzel keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, CANADA, NIGERIA. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 135,850 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Houston Livestock Show and Rodeo, Ariat, Sherri Hill supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Koe Wetzel score 1.50% — Moderate bucket.

Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Sherri Hill

Followers:2,149,692

Engagements:32,196

Rate:1.5%

Posts:2,671

Avg Likes:30,526

Avg Comments:209

Avg Views:143,848

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,149,692 · Engagements 32,196 · Rate 1.5% Posts 2,671 · Views 143,848 · Avg Likes 30,526 · Avg Comments 209 · Avg Views 143,848	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 33% 35-44: 12% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (33%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (93%) CANADA (3%) NIGERIA (2%) UNITED KINGDOM (1%) AUSTRALIA (0%)	Top regions: UNITED STATES (93%), CANADA (3%), NIGERIA (2%)
Platform Engagement	Instagram: 13,589 avg likes/post · Tiktok: 135,850 avg views/post · Youtube: 7,998 avg views/post	Best reach: Tiktok 135,850 avg views; best engagement: Tiktok 16,800 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Entertainment

Score: 69.73

Ariat

Apparel & Fashion

Score: 64.56

Sherri Hill

Apparel & Fashion

Score: 34.44

Miller Lite

Alcoholic Beverages

Score: 34.21

RAM Trucks

Automotive

Score: 21.00

Coors

Alcoholic Beverages

Score: 19.33

Crown Royal

Alcoholic Beverages

Score: 13.65

Bud Light

Alcoholic Beverages

Score: 13.52

Margaritaville

Apparel & Fashion

Score: 13.05

Tagaz

Automotive

Score: 12.34

Carhartt

Apparel & Fashion

Score: 12.29

Busch

Beverages

Score: 10.97

Brand	Category	Score
Houston Livestock Show and Rodeo	Entertainment	69.73
Ariat	Apparel & Fashion	64.56
Sherri Hill	Apparel & Fashion	34.44
Miller Lite	Alcoholic Beverages	34.21
RAM Trucks	Automotive	21.00
Coors	Alcoholic Beverages	19.33
Crown Royal	Alcoholic Beverages	13.65
Bud Light	Alcoholic Beverages	13.52
Margaritaville	Apparel & Fashion	13.05
Tagaz	Automotive	12.34
Carhartt	Apparel & Fashion	12.29
Busch	Beverages	10.97
GMC	Automotive	10.96
Barstool Sports	Entertainment	10.12
Dr Pepper	Beverages	9.60
Chick-fil-A	Restaurants & Food Service	7.73
Cadillac	Automotive	5.62
Steve Madden	Apparel & Fashion	5.18
Monster Beverage	Beverages	5.15
American Eagle	Apparel & Fashion	5.00
Dodge	Automotive	4.92
Verizon	Telecom & Internet Services	4.92
Jeep	Automotive	4.90
Free People	Apparel & Fashion	4.89
Chevrolet	Automotive	4.78
Target	Apparel	4.63
Pacific Northwest Wonderland	Apparel & Fashion	4.57
Budweiser	Beverages	4.53
Kroger	Grocery & Pantry	4.53
Taco Bell	Restaurants & Food Service	4.43
Redken	Beauty & Personal Care	4.36
Heinz	Food & Snacks	4.27
OLD NAVY	Apparel & Fashion	4.21
Walmart	E-commerce & Marketplaces	4.08
Ford	Automotive	3.93
Holden	Automotive	3.90
iHeartRadio Music Awards	Entertainment	3.86
Harley-Davidson	Automotive	3.84
Chrysler	Automotive	3.81
Oakley	Apparel & Fashion	3.76
NBC	Entertainment & Media	3.73
ESPN	Entertainment & Media	3.22
NHL	Sports & Outdoors	2.97
Under Armour	Apparel & Fashion	2.92
PetSmart	Pet Supplies	2.90
Jack Daniels	Beverages	2.80
Bentley	Automotive	2.66
Costco	Grocery & Pantry	2.58
Gymshark	Apparel & Fashion	2.52
NFL	Sports & Outdoors	2.40