Koba LaD Brand Affinity ranks highest Sergio Tacchini at 59.77% . Very Strong. Score DMDB 65.60% | Fanbase 61.80%

Koba LaD — pop artist from FR.

Hailing from the southern suburbs of Paris, Koba LaD, born Marcel Junior Loutarilla on April 3, 2000, gained recognition in 2018 with his debut album VII,…

Koba LaD

Recognizable

Country: FR | Gender: male | Artist ID: 11e8ab5d-3039-fbac-9221-525400009efb

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Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hoptrap

Influential: 65.60% Fanbase: 61.80% Trending: 67.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sergio Tacchini • 59.77% • Very Strong

As of 2025-09-09

6,479,907

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.60% | Fanbase 61.80% | Trending 67.50% | CAREER STAGE: MAINSTREAM

Biography

Hailing from the southern suburbs of Paris, Koba LaD, born Marcel Junior Loutarilla on April 3, 2000, gained recognition in 2018 with his debut album VII, which reached number three on the French charts after signing with Def Jam. Influenced by Chicago drill and the realism of The Wire, Koba LaD's music blends comic elements and soccer references, earning him millions of streams and Top Ten singles in France. His follow-up album, L’Affranchi (2019), featuring collaborations with Niska, Maes, and Ninho, further solidified his position as a pioneering figure in French hip-hop, achieving platinum status.

Continuing his success, Koba LaD released Détail in 2020, selling over 16,000 copies within a week of its debut, followed by his mixtape Cartel Vol. 1 in 2021, which quickly ascended to the Top 10 of the French Albums Chart. With a growing discography and a knack for blending various influences into his music, Koba LaD remains a prominent figure in the French rap scene.

Report Date: 2025-09-09

Koba LaD engages 18-24 & 25-34 audiences with repeatable results in FRANCE, CONGO - KINSHASA, CôTE D’IVOIRE. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,683,756 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sergio Tacchini, Kiabi, Palm Angels, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Koba LaD score 2.62% — Strong bucket.

Brand: Sergio TacchiniBrand: KiabiBrand: Palm Angels

Followers:6,479,907

Engagements:169,841

Rate:2.6%

Posts:59

Avg Likes:167,809

Avg Comments:2,928

Avg Views:3,683,756

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,479,907 · Engagements 169,841 · Rate 2.6% Posts 59 · Views 3,683,756 · Avg Likes 167,809 · Avg Comments 2,928 · Avg Views 3,683,756	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 11% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (74%) CONGO - KINSHASA (15%) CôTE D’IVOIRE (8%) BELGIUM (5%) SPAIN (3%)	Top regions: FRANCE (74%), CONGO - KINSHASA (15%), CôTE D’IVOIRE (8%)
Platform Engagement	Instagram: 99,530 avg likes/post · Tiktok: 0 avg views/post · Youtube: 3,683,756 avg views/post	Best reach: Youtube 3,683,756 avg views; best engagement: Instagram 99,530 avg likes

Top Brand Affinities

Sergio Tacchini

Score: 59.77

Kiabi

Score: 25.52

Palm Angels

Score: 22.71

Galeries Lafayette

Score: 20.26

Accor Hotels

Score: 19.15

Ricard

Score: 12.24

Foot Locker

Score: 11.57

Ellesse

Score: 11.13

Sandro

Score: 10.89

Sneaker News

Score: 10.65

Lacoste

Score: 10.45

Montecristo

Score: 9.50

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Top Brand Affinities

Brand	Category	Score
Sergio Tacchini		59.77
Kiabi		25.52
Palm Angels		22.71
Galeries Lafayette		20.26
Accor Hotels		19.15
Ricard		12.24
Foot Locker		11.57
Ellesse		11.13
Sandro		10.89
Sneaker News		10.65
Lacoste		10.45
Montecristo		9.50
Air France		9.42
Lanvin		8.90
Champion		7.95
boohoo		7.02
Décathlon		6.84
Dsquared		6.75
Emporio Armani		6.71
JACQUEMUS		6.34
Maison Margiela		6.02
Moncler		5.99
Moët & Chandon		5.81
Maybach		5.74
Longchamp		5.37
Carrefour		5.36
Ferragamo		5.35
Bershka		5.05
BALMAIN		4.96
Dolce & Gabbana		4.78
Timberland		4.59
Alexander McQueen		4.55
Kiko		4.25
The North Face		4.01
Marc Jacobs		4.00
Christian Louboutin		3.90
KENZO		3.80
Hublot		3.80
ASOS		3.77
Pull&Bear		3.73
Stüssy		3.49
Carhartt		3.48
Montblanc		3.32
Lancôme		3.27
Garnier		3.26
Balenciaga		3.19
Sneakerhead		3.13
Michael Kors		3.08
Fila		3.06
Nike		2.88