Knucks

Knucks — hip-hop & rap artist from GB.

Rapper-producer Knucks, known for his Nas-inspired debut mixtape Illmatic (2014), has rapidly risen to prominence in the UK and global hip-hop scene. With over…

Influence: 61.09% Fanbase: 45.78% Trending: 68.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 28.29% • Very Strong

As of 2025-09-08

638,515

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:46 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk alternative hip hopcontemporary hip hophip hoptrap

Biography

Rapper-producer Knucks, known for his Nas-inspired debut mixtape Illmatic (2014), has rapidly risen to prominence in the UK and global hip-hop scene. With over a quarter of a billion streams, headline shows, and collaborations with artists like Stormzy and Kenny Beats, Knucks is establishing himself as a leader in the new school of UK music by diversifying its sound.

Knucks's production style blends US R&B and jazz influences with contemporary UK hip-hop elements, creating iconic soundscapes characterized by sax-infused melodies, jazzy piano samples, and vibrant string and synth textures over hard-hitting 808s and drill rhythms. His lyrical prowess and captivating storytelling complement his production, showcasing his effortless flow and cadence.

Top Brand Affinities

Report Date: 2025-09-08

Knucks cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, FRANCE. A heavily male (86%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 67,400 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with True Religion, Mixcloud, Stone Island, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Knucks score 4.24% — Very Strong bucket.

Brand: True ReligionBrand: MixcloudBrand: Stone Island

Followers:638,515

Engagements:27,100

Rate:4.2%

Posts:189

Avg Likes:26,528

Avg Comments:220

Avg Views:88,630

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 638,515 · Engagements 27,100 · Rate 4.2% Posts 189 · Views 88,630 · Avg Likes 26,528 · Avg Comments 220 · Avg Views 88,630	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED KINGDOM (28%) UNITED STATES (10%) FRANCE (7%) BRAZIL (4%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (28%), UNITED STATES (10%), FRANCE (7%)
Platform Engagement	Instagram: 21,227 avg likes/post · Tiktok: 67,400 avg views/post · Youtube: 21,230 avg views/post	Best reach: Tiktok 67,400 avg views; best engagement: Instagram 21,227 avg likes

Top Brand Affinities

True Religion

Score: 28.29

Mixcloud

Score: 27.68

Stone Island

Score: 19.93

SUSHISAMBA

Score: 19.86

Akai

Score: 16.49

ITV

Score: 15.43

New Era

Score: 15.04

Palm Angels

Score: 14.68

Foot Locker

Score: 14.17

Selfridges

Score: 13.58

Umbro

Score: 13.42

Depop

Score: 13.40

Brand	Category	Score
True Religion		28.29
Mixcloud		27.68
Stone Island		19.93
SUSHISAMBA		19.86
Akai		16.49
ITV		15.43
New Era		15.04
Palm Angels		14.68
Foot Locker		14.17
Selfridges		13.58
Umbro		13.42
Depop		13.40
SoundCloud		12.77
Amazon Music		11.99
Arc'teryx		11.23
Maison Margiela		10.78
Marni		10.72
Zalando		10.54
Ellesse		10.49
Ableton		10.23
Stüssy		10.23
JACQUEMUS		9.64
Fred Perry		9.59
ASOS		9.47
Champion		9.09
Beats Electronics		8.50
Moncler		8.41
Acne Studios		8.27
Carhartt		8.03
Pioneer		7.91
Clarks		7.87
Vauxhall		7.67
Glossier		7.53
Loewe		6.91
boohoo		6.57
River Island		6.50
Alexander McQueen		6.43
Tate Modern		6.16
MISSGUIDED		5.97
Vivienne Westwood		5.95
Spotify Music		5.74
Kappa		5.70
Coach		5.64
Supreme		5.32
Kodak		5.22
The North Face		5.20
Dsquared		5.17
NARS Cosmetics		5.08
BALMAIN		4.52
Harrods		4.46