Know Good
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
349,318
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:36 UTC
Genres
Biography
Know Good speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, NIGERIA, CANADA. Composition is male-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (6,061 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Houston Livestock Show and Rodeo, Pioneer, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 349,318 · Engagements 1,759 · Rate 0.5% Posts 790 · Views 8,368 · Avg Likes 1,675 · Avg Comments 69 · Avg Views 8,368 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 43% 35-44: 8% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (43%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (88%) NIGERIA (3%) CANADA (2%) MEXICO (2%) AUSTRALIA (1%) |
Top regions: UNITED STATES (88%), NIGERIA (3%), CANADA (2%) |
| Platform Engagement | Instagram: 1,154 avg likes/post · Tiktok: 6,061 avg views/post · Youtube: 2,307 avg views/post | Best reach: Tiktok 6,061 avg views; best engagement: Instagram 1,154 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Pioneer
Mixcloud
Alphalete
Warby Parker
Crown Royal
Ableton
Miller Lite
Grey Goose
SoundCloud
Trancefamily
Bud Light
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 151.07 | |
| Pioneer | 58.31 | |
| Mixcloud | 54.27 | |
| Alphalete | 33.42 | |
| Warby Parker | 20.31 | |
| Crown Royal | 19.69 | |
| Ableton | 19.11 | |
| Miller Lite | 15.30 | |
| Grey Goose | 14.79 | |
| SoundCloud | 13.67 | |
| Trancefamily | 13.07 | |
| Bud Light | 11.31 | |
| Margaritaville | 10.92 | |
| Coachella | 10.49 | |
| Lululemon Athletica | 10.43 | |
| Sennheiser | 9.47 | |
| Dom Pérignon | 8.98 | |
| Lollapalooza | 8.13 | |
| Pro Tools | 8.00 | |
| Tomorrowland | 6.84 | |
| Champion | 6.71 | |
| Walgreens | 6.67 | |
| Spotify Music | 6.40 | |
| iHeartRadio Music Awards | 6.11 | |
| Hennessy | 5.98 | |
| Beats Electronics | 5.79 | |
| Steve Madden | 5.49 | |
| Kroger | 5.11 | |
| Bellagio | 4.88 | |
| Bacardi | 4.67 | |
| Chick-fil-A | 4.47 | |
| Red Bull | 4.44 | |
| Chrysler | 4.22 | |
| shein | 3.91 | |
| Coors | 3.88 | |
| Monster Beverage | 3.68 | |
| Forever 21 | 3.68 | |
| ESPN | 3.66 | |
| Toyota | 3.58 | |
| Stüssy | 3.54 | |
| Showtime | 3.51 | |
| Cadillac | 3.33 | |
| Chipotle Mexican Grill | 3.28 | |
| FashionNova | 3.14 | |
| Gymshark | 3.07 | |
| Comedy Central | 3.06 | |
| Uber | 3.04 | |
| Calvin Klein | 3.02 | |
| A Game of Tones | 3.02 | |
| McLaren | 3.01 |
Official Profiles
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LoginArtist: Know Good
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Tape B, Know Good, Cozy Kev, Phrva | Channel 24 | Sacramento, United States | |
| 2025-12-13 04:00 UTC | Mersiv, Know Good, Dennett | Encore Event Center | San Diego, United States | |
| 2025-12-28 03:00 UTC | HiJinx 2025 | Pennsylvania Convention Center | Philadelphia, United States | |
| 2026-01-01 03:00 UTC | Lsdream, Know Good, Steller, Noize Complaint | Navy Pier | Chicago, United States | |
| 2026-02-02 03:00 UTC | IN-ZO, Know Good, Blookah | Revel Entertainment Center | Albuquerque, United States | |
| 2026-03-01 03:00 UTC | INZO, Know Good, Super Future, Blookah, Lhasa Petik | Brooklyn Steel | New York, United States | |
| 2026-03-06 03:30 UTC | INZO, Know Good, Blookah, Spenny | State Theatre | Portland, United States | |
| 2026-03-07 05:00 UTC | INZO, Know Good, Blookah, Spenny | Big Night Live | Boston, United States | |
| 2026-03-08 03:00 UTC | INZO, Know Good, Blookah, Spenny | Town Ballroom | Buffalo, United States | |
| 2026-03-09 02:00 UTC | INZO, Know Good, Blookah, Spenny | Globe Iron | Cleveland, United States | |
| 2026-03-12 02:00 UTC | INZO, Know Good, Blookah, Spenny | Bogarts | Cincinnati, United States | |
| 2026-03-15 04:00 UTC | INZO, Know Good, OkayJake, Blookah | The Intersection | Grand Rapids, United States | |
| 2026-03-16 01:30 UTC | INZO, Know Good, YDG, OkayJake, Blookah | Old National Centre | Indianapolis, United States | |
| 2026-03-16 01:30 UTC | Know Good, OkayJake, Blookah, YDG | Egyptian Room at Old National Centre | Indianapolis, United States | |
| 2026-03-20 03:00 UTC | INZO, Know Good, OkayJake, Blookah | The Rave / Eagles Club | Milwaukee, United States | |
| 2026-03-20 03:00 UTC | INZO, Know Good, OkayJake, Blookah | Rave/Eagles Club | Milwaukee, United States | |
| 2026-03-21 04:00 UTC | INZO, Know Good, OkayJake, Blookah, Spenny | Uptown Theater | Kansas City, United States | |
| 2026-03-22 01:00 UTC | INZO, Know Good, OkayJake, Blookah, YDG | The Midland Eastern | Kansas City, United States | |
| 2026-03-22 01:30 UTC | INZO, Know Good, YDG, OkayJake, Blookah | The Midland Theatre | Kansas City, United States | |
| 2026-03-29 02:00 UTC | What So Not, INZO, Know Good, Blookah, Zen Selekta | WAMU Theater | Seattle, United States | |
| 2026-03-29 02:00 UTC | What So Not, INZO, Know Good, Blookah, Zen Selekta, Whats So Not | Washington Music Theater | Seattle, United States |
