Kiyo Brand Affinity ranks highest Penshoppe at 85.49% . Very Strong. Score DMDB 54.33% | Fanbase 39.21%

Kiyo — hip-hop & rap artist from PH.

kiyo, a Filipino rapper from Manila, is known for his introspective lyrics that touch on everyday life experiences, love, and wisdom. Incorporating elements of…

Kiyo

Established

Country: PH | Artist ID: 517e075e-4455-11e9-83d9-549f35161576

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Genres

hip-hop & raphip-hop/rappinoy hip hoptagalog rapasianopm

Influential: 54.33% Fanbase: 39.21% Trending: 61.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 85.49% • Very Strong

As of 2025-09-09

368,603

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.33% | Fanbase 39.21% | Trending 61.88% | CAREER STAGE: MID_LEVEL

Biography

kiyo, a Filipino rapper from Manila, is known for his introspective lyrics that touch on everyday life experiences, love, and wisdom. Incorporating elements of chill, lo-fi, and boom bap into his music, kiyo has developed a unique style that resonates with audiences.

Adopting the moniker "kiyo" in 2018, the 25-year-old artist has been writing songs since his teenage years. With a growing following, kiyo has gained popularity in the Philippines, with hits like "Ikaw Lang" and "Urong; Sulong" amassing millions of views and plays on platforms like YouTube and Spotify. In addition to his music, kiyo is also a talented producer and filmmaker, taking a hands-on approach to his creative endeavors by directing and editing his own music videos. His dedication to authenticity and storytelling has garnered him a loyal fan base and recognition within the industry.

Report Date: 2025-09-09

Kiyo builds repeat engagement among 18-24 & 25-34 audiences throughout PHILIPPINES, CANADA, ITALY. With a female-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (3,916 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Penshoppe, Jollibee, Yakult point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kiyo score 1.41% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Yakult

Followers:368,603

Engagements:5,202

Rate:1.4%

Posts:536

Avg Likes:5,170

Avg Comments:17

Avg Views:3,916

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 368,603 · Engagements 5,202 · Rate 1.4% Posts 536 · Views 3,916 · Avg Likes 5,170 · Avg Comments 17 · Avg Views 3,916	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 69% 25-34: 17% 13-17: 12% 35-44: 1%	Largest: 18-24 (69%); next: 25-34 (17%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	PHILIPPINES (99%) CANADA (1%) ITALY (0%) CHINA (0%) UNITED STATES (0%)	Top regions: PHILIPPINES (99%), CANADA (1%), ITALY (0%)
Platform Engagement	Instagram: 4,904 avg likes/post · Tiktok: 3,916 avg views/post	Best reach: Tiktok 3,916 avg views; best engagement: Instagram 4,904 avg likes

Top Brand Affinities

Penshoppe

Score: 85.49

Jollibee

Score: 28.24

Yakult

Score: 14.82

McCafé

Score: 12.03

Stüssy

Score: 9.85

Alden

Score: 8.79

Tekken

Score: 8.71

Atmos

Score: 7.95

Sunnies Studios

Score: 7.62

UNIQLO

Score: 7.26

Dota 2

Score: 6.19

Vans

Score: 4.21

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Top Brand Affinities

Brand	Category	Score
Penshoppe		85.49
Jollibee		28.24
Yakult		14.82
McCafé		12.03
Stüssy		9.85
Alden		8.79
Tekken		8.71
Atmos		7.95
Sunnies Studios		7.62
UNIQLO		7.26
Dota 2		6.19
Vans		4.21
Bacardi		4.06
Nice Kicks		4.01
Carhartt		3.75
H&M		3.44
Fujifilm		3.22
Timberland		3.05
Gundam		3.02
Sneakerhead		2.83
KFC		2.65
Supreme		2.64
New Balance		2.55
Sprite		2.46
Converse		2.46
Transformers		2.46
LEGOLAND		2.39
Starbucks		2.35
Guess		2.14
Snickers		2.10
Lacoste		2.01
Snapseed		2.01
A Game of Tones		1.91
League of Legends		1.90
shein		1.86
Forever 21		1.86
KitKat		1.77
Spotify Music		1.75
Showtime		1.69
Balenciaga		1.67
Nike		1.67
Adobe		1.66
SheInside		1.65
Los Angeles Lakers		1.61
Maybelline		1.56
SoundCloud		1.48
Adidas		1.46
Ferrero		1.44
Huawei		1.40
McDonald's		1.37