Kirby

Kirby — pop artist from US.

Hailing from Mississippi, a soulful singer aims to honor both Jesus and her ancestors through her music.

Influence: 58.09% Fanbase: 37.73% Trending: 68.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 20.28% • Very Strong

As of 2025-09-09

1,601,613

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:45:28 UTC

Genres

poppopr&b, funk & soulalternative r&bindie r&brnbalternativeindie tristefolk & traditionalsinger/songwriter

Biography

Hailing from Mississippi, a soulful singer aims to honor both Jesus and her ancestors through her music.

Top Brand Affinities

Report Date: 2025-09-09

Kirby resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, SOUTH AFRICA. The demographic is heavily female (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 22,100 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Kinky-Curly, Shea Moisture, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kirby score 1.57% — Moderate bucket.

Brand: Kinky-CurlyBrand: Shea MoistureBrand: WNBA

Followers:1,601,613

Engagements:25,119

Rate:1.6%

Posts:1,191

Avg Likes:24,683

Avg Comments:220

Avg Views:28,773

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,601,613 · Engagements 25,119 · Rate 1.6% Posts 1,191 · Views 28,773 · Avg Likes 24,683 · Avg Comments 220 · Avg Views 28,773	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (61%) BRAZIL (7%) SOUTH AFRICA (4%) FRANCE (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (61%), BRAZIL (7%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 21,457 avg likes/post · Tiktok: 22,100 avg views/post · Youtube: 6,673 avg views/post	Best reach: Tiktok 22,100 avg views; best engagement: Instagram 21,457 avg likes

Top Brand Affinities

Kinky-Curly

Score: 20.28

Shea Moisture

Score: 18.92

WNBA

Score: 17.53

Amazon Music

Score: 10.61

Fenty beauty

Score: 9.31

Pro Tools

Score: 8.43

Benihana

Score: 7.84

FashionNova

Score: 7.82

Steve Madden

Score: 7.31

Glossier

Score: 7.24

ULTA Beauty

Score: 6.57

Hennessy

Score: 5.93

Brand	Category	Score
Kinky-Curly		20.28
Shea Moisture		18.92
WNBA		17.53
Amazon Music		10.61
Fenty beauty		9.31
Pro Tools		8.43
Benihana		7.84
FashionNova		7.82
Steve Madden		7.31
Glossier		7.24
ULTA Beauty		6.57
Hennessy		5.93
ASOS		5.82
Macy's		5.57
iHeartRadio Music Awards		5.55
Ableton		5.38
Coach		5.24
shein		4.85
Target		4.74
NBC		4.67
boohoo		4.67
Free People		4.66
SoundCloud		4.62
Coachella		4.52
The Home Depot		4.48
CNN		4.46
TOM FORD		4.16
Forever 21		4.10
Verizon		4.09
FedEx		4.08
SheInside		4.07
Spotify Music		4.04
Urban Outfitters		3.98
OLD NAVY		3.88
ESPN		3.66
MTV		3.66
Marc Jacobs		3.58
NORDSTROM		3.55
Beats Electronics		3.51
NARS Cosmetics		3.48
ABC		3.37
H&M		3.16
NYX Cosmetics		3.12
Showtime		3.07
Paramount Pictures		3.01
Colgate		2.97
Kodak		2.93
Sephora		2.92
Walmart		2.75
Vogue		2.75