KiNK

KiNK — electronic artist from BG.

Bulgarian techno artist KiNK, also known as Strahil Velchev, is renowned for his electrifying live performances where he skillfully maneuvers analog…

Influence: 54.46% Fanbase: 33.46% Trending: 64.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 229.85% • Very Strong

As of 2025-09-09

214,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:13 UTC

Genres

electronicdancedeep housedisco houseminimal tech housefloat housetech housebulgarian electronicdeep soul house

Biography

Bulgarian techno artist KiNK, also known as Strahil Velchev, is renowned for his electrifying live performances where he skillfully maneuvers analog synthesizers and controllers across various genres like house, techno, and acid. With an improvisatory approach inspired by jazz and the energy of the early rave era, KiNK's music has garnered international acclaim since around 2008, leading to performances at renowned clubs and festivals worldwide. Originating from Sofia, Bulgaria, Velchev developed his unique sound by blending influences from Detroit, Chicago, and the U.K. dance music scenes, eventually founding the collective pBPM to showcase local electronic talent. KiNK's solo and collaborative releases, including the critically acclaimed "Cloud Generator" and albums like Playground, showcase his diverse range and experimental nature.

Top Brand Affinities

Report Date: 2025-09-09

KiNK converts attention from 25-34 & 18-24 audiences across FRANCE, UNITED STATES, UNITED KINGDOM. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 292 avg views per post, with supportive conversation on Instagram. Shared audience with Allen & Heath, MOOG, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KiNK score 0.89% — Low bucket.

Brand: Allen & HeathBrand: MOOGBrand: Mixcloud

Followers:214,500

Engagements:1,912

Rate:0.9%

Posts:1,167

Avg Likes:1,912

Avg Comments:59

Avg Views:292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 214,500 · Engagements 1,912 · Rate 0.9% Posts 1,167 · Views 292 · Avg Likes 1,912 · Avg Comments 59 · Avg Views 292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 27% 35-44: 15% 45-64: 5%	Largest: 25-34 (50%); next: 18-24 (27%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	FRANCE (18%) UNITED STATES (10%) UNITED KINGDOM (8%) GERMANY (7%) BULGARIA (6%)	Top regions: FRANCE (18%), UNITED STATES (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 1,899 avg likes/post · Youtube: 292 avg views/post	Best reach: Youtube 292 avg views; best engagement: Instagram 1,899 avg likes

Top Brand Affinities

Allen & Heath

Score: 229.85

MOOG

Score: 132.50

Mixcloud

Score: 124.02

Ableton

Score: 95.89

Pioneer

Score: 89.19

Akai

Score: 58.36

Sennheiser

Score: 33.16

Launchpad

Score: 25.70

SoundCloud

Score: 25.32

Trancefamily

Score: 18.82

Pro Tools

Score: 12.65

Amazon Music

Score: 12.37

Brand	Category	Score
Allen & Heath		229.85
MOOG		132.50
Mixcloud		124.02
Ableton		95.89
Pioneer		89.19
Akai		58.36
Sennheiser		33.16
Launchpad		25.70
SoundCloud		25.32
Trancefamily		18.82
Pro Tools		12.65
Amazon Music		12.37
Tomorrowland		12.04
Beats Electronics		8.86
Atmos		8.05
Spotify Music		6.63
Absolut		6.59
Garnier		6.52
Jagermeister		5.68
Stüssy		4.99
Coachella		3.72
Campari		3.59
Carhartt		3.21
Warner Bros		2.99
Matrix		2.92
Heineken		2.79
Kodak		2.68
Red Bull		2.61
Lollapalooza		2.36
Montblanc		2.26
Dr. Martens		2.23
Polaroid		2.11
Fujifilm		2.07
Yamaha		2.00
GoPro		1.95
Guinness		1.93
The North Face		1.90
Aperol		1.86
Budweiser		1.83
ASICS		1.70
Ray-Ban		1.70
Tesla Motors		1.66
Jack Daniels		1.63
musical.ly		1.53
BBC		1.48
Jaguar		1.45
Versace		1.43
Ducati		1.43
Volkswagen		1.42
Sneakerhead		1.37