King Paluta
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,709,599
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:03 UTC
Genres
Biography
King Paluta cuts through with 25-34 & 18-24 audiences and consistency across GHANA, UNITED STATES, UNITED KINGDOM. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 176,350 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Vodafone, Airtel, Konami, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,709,599 · Engagements 24,877 · Rate 1.5% Posts 429 · Views 250,753 · Avg Likes 22,668 · Avg Comments 645 · Avg Views 250,753 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 18-24: 38% 35-44: 7% 13-17: 3% |
Largest: 25-34 (51%); next: 18-24 (38%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
GHANA (68%) UNITED STATES (11%) UNITED KINGDOM (6%) ITALY (2%) GERMANY (2%) |
Top regions: GHANA (68%), UNITED STATES (11%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,212 avg likes/post · Tiktok: 176,350 avg views/post · Youtube: 74,403 avg views/post | Best reach: Tiktok 176,350 avg views; best engagement: Tiktok 19,400 avg likes |
Top Brand Affinities
Vodafone
Airtel
Konami
FOX
Hennessy
SoundCloud
CNN
ASOS
boohoo
Alexander McQueen
BALMAIN
LG Group
| Brand | Category | Score |
|---|---|---|
| Vodafone | 18.10 | |
| Airtel | 12.59 | |
| Konami | 11.97 | |
| FOX | 7.89 | |
| Hennessy | 7.24 | |
| SoundCloud | 6.99 | |
| CNN | 6.23 | |
| ASOS | 5.71 | |
| boohoo | 5.42 | |
| Alexander McQueen | 4.73 | |
| BALMAIN | 4.51 | |
| LG Group | 4.01 | |
| BBC | 3.81 | |
| Versace | 3.77 | |
| Christian Louboutin | 3.45 | |
| MTV | 3.42 | |
| Timberland | 3.27 | |
| FashionNova | 2.99 | |
| shein | 2.90 | |
| KFC | 2.85 | |
| Gucci | 2.67 | |
| SheInside | 2.57 | |
| Burberry | 2.48 | |
| Kodak | 2.30 | |
| Fendi | 2.21 | |
| Louis Vuitton | 2.19 | |
| Spotify Music | 2.19 | |
| Beats Electronics | 2.15 | |
| musical.ly | 2.11 | |
| Bugatti | 1.99 | |
| Primark | 1.97 | |
| Fenty beauty | 1.97 | |
| Balenciaga | 1.91 | |
| Zara | 1.76 | |
| Calvin Klein | 1.53 | |
| Gymshark | 1.53 | |
| Guinness | 1.47 | |
| FIFA | 1.42 | |
| Prada | 1.42 | |
| Vans | 1.38 | |
| Polo Ralph Lauren | 1.35 | |
| Guess | 1.34 | |
| Cartier | 1.33 | |
| Yves Saint Laurent | 1.29 | |
| Rolex | 1.26 | |
| Adidas | 1.26 | |
| Los Angeles Lakers | 1.21 | |
| Mercedes-Benz | 1.21 | |
| NBA | 1.20 | |
| Bentley | 1.19 |
Official Profiles
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LoginArtist: King Paluta
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
